Which of the following is a disadvantage of A/B testing?
A. It is limited to groups that have lots of resources to get started
B. It is limited to simple changes
C. It requires lots of prep time to get started
D. It requires much more traffic to get results than multivariate testing
A. It is limited to groups that have lots of resources to get started
B. It is limited to simple changes
C. It requires lots of prep time to get started
D. It requires much more traffic to get results than multivariate testing