Description : ______ plays a vital role in persuading the open rates. a. Word choice b. Industry c. Personalization d. None of the above
Last Answer : c. Personalization
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : what technique is used by legitimate marketers to customize offerings for specific customers? A. personalization B. spamming C. spoofing D. None of the above
Last Answer : A. personalization
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : Emails containing videos have higher open rates and click through rates. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : Consumers' service expectations are influenced by advertising, word-of-moutn communication, and 1. recommendations from friends 2. past experiences with the service 3. news stories about the service 4. the tangibles of the service 5. credence qualities
Last Answer : past experiences with the service
Description : 8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam
Last Answer : Spam
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Last Answer : search engines, social media, email, and other websites
Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites product Both A and B All of the above
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above
Last Answer : D. All of the above
Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A
Last Answer : A. The subject line of the email
Description : How influenced are you by marketing tactics?
Last Answer : answer:In college I took a class or two on media literacy and the ways in which people are influenced by the media. So I consider myself a little more aware than the average person about the ways I'm ... the song, so I went and bought the album. I hated it at first. I was disgusted with myself.
Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. * vertical and horizontal e-marketplace. supplier-oriented marketplace. buyer-oriented marketplace. B2B independent e-marketplace
Last Answer : B2B independent e-marketplace
Description : . A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: * vertical and horizontal e-marketplace. supplier-oriented marketplace. buyer-oriented marketplace. B2B independent e-marketplace
Description : A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a: A. vertical and horizontal e-marketplace. B. supplier-oriented marketplace ... -oriented marketplace. D. B2B independent e-marketplace. E. None of the above. Ans: D
Last Answer : D. B2B independent e-marketplace
Description : which is an online platform operated by a third party and is open to buyers or sellers in a particular industry. A.vertical and horizontal e-marketplace. B.supplier-oriented marketplace. C.buyer-oriented marketplace. D.B2B independent e-marketplace. Answer: D
Last Answer : D.B2B independent e-marketplace.
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase
Description : 3. How many significant methods through which you can check conversion rates using A/B Testing? A. 2 B. 3 C. 4 D. 5
Last Answer : A. 2
Description : Fluff time; Coke or Pepsi, and was your choice influenced by anyone?
Last Answer : Coke- family choice growing up. Older- Dr Pepper -still dark drink fav. to swill. Now- Sierra Mist,7up, Sprite. Root Beer. – no caffeines.
Description : The brand choice is heavily influenced by reference group in which stage of Product life cycle? A. Introduction B. Growth C. Maturity D. Decline
Last Answer : C. Maturity
Description : The choice of communication partners is influenced by factors of (A) Proximity, utility, loneliness (B) Utility, secrecy, dissonance (C) Secrecy, dissonance, deception (D) Dissimilarity, dissonance, deviance
Last Answer : (A) Proximity, utility, loneliness
Description : What is Personalization?
Last Answer : Personality is what you act like.
Description : Personalization Mall?
Last Answer : Save $5 on Sweetest Day orders of $25 or more
Description : In which stage of the conflict process does conflict become visible? (a) potential opposition or incompatibility (Stage I) ; (b) cognition and personalization (Stage II) ; (c) intentions (Stage III) ; (d) behavior (Stage IV)
Last Answer : ; (d) behavior (Stage IV)
Description : In which stage are conflict issues defined? (a) Stage I, Potential opposition ; (b) Stage II, Cognition and personalization (c) Stage III, Intuitions ; (d) Stage IV, Behavior
Last Answer : (b) Stage II, Cognition and personalization
Description : Stage II of the conflict process deals with: (a) cognition and personalization of conflict. ; (b) group development. (c) conflict avoidance. ; (d) interaction between group members.
Last Answer : (a) cognition and personalization of conflict. ;
Description : The first stage of the conflict process is called: (a) cognition and personalization. ; (b) behavior. ; (c) potential opposition or incompatibility. (d) outcomes.
Last Answer : (c) potential opposition or incompatibility.
Description : A situation in which, whatever happens or whatever choice is made, the people involved will benefit is called 1. Good situation 2. Perfection situation 3. Win-Win situation 4. Lose-Lose situation 5. Win-Lose situation
Last Answer : Win-Win situation
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : Does anyone know of a free or cheap ap for Facebook fan pages that allows you to run contests and collect email address?
Last Answer : answer:I herd about some changes that Facebook made months ago, and it wasn't until I read your question did I look it up. Facebook is now allowing contests by approval only, and once approved ... Facebook. Sorry I did not answer your question directly. Check out this Cnet Article to learn more.
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar
Last Answer : Etiquette
Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment
Last Answer : From field
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture
Last Answer : Subscriber Capture, Maintenance, Segmentation
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Last Answer : All of the above
Description : Where you can use A/B Tests on things other than web pages? A. Email B. Mobile App C. PPC D. All of the above
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns