Are performance based marketing campaigns a good idea?

Are performance based marketing campaigns a good idea?
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answer:You are correct there are some serious flaws. I read a post the other day about this from search engine company's blog. Check it out: Beware of Performance Only Search Engine Optimization Contracts
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Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile use

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location

Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user.

Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.

Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.

Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou

Description : Which is not an appropriate way to personalize your app marketing campaigns? 1. It depends on your app 2. Income range 3. Location 4. In-app behaviou

Last Answer : It depends on your app

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

What are the best women related ad campaigns online?

Description : What are the best women related ad campaigns online?

Last Answer : The Dove one! Real Beauty Website Thats the Australian link…

Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A

Last Answer : A. The subject line of the email

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Salesman reaction to the idea of product 3. To put the real product into a few selected markets 4. To assess the total product performance 5. None of these

Last Answer : Customer reaction to the idea of product

In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Description : In testing a new product, concept testing is 1. Customer reaction to the idea of product 2. Sales man reaction to the idea of product 3. to put the real product into a few selected markets 4. to assess the total product performance 5. none of these

Last Answer : Customer reaction to the idea of product

The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Description : The concept that consumers will favor those products which offer maximum quality performance and features and asks for continuous product improvement is 1. Marketing concept 2. Product concept 3. Production concept 4. All the above 5. None of these

Last Answer : Marketing concept

Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Description : Evaluating marketing performance by comparing it to established standards is part of : 1. Marketing planning 2. Organizing marketing activities 3. Coordinating marketing activities 4. Marketing Control 5. None of these

Last Answer : Marketing Control

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

Description : Which amongst the following is a tool to track Social Media Marketing Performance  Hootsuite  SproutSocial  GOOGLE Analytics  All of the above

Last Answer :  All of the above

What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Description : What non-financial measure of marketing is important to track?  CEO performance  Number of new hires in marketing  Number of impressions  New customer acquisition

Last Answer :  Number of impressions

Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Description : Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Last Answer :  Neither of A & B

Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good.ith the product's performance.  C. When product's performance good.  D. All of the above

Description : Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good ... 's performance.  C. When product's performance good.  D. All of the above

Last Answer : A. When customer expectations are approximately matched with the product's performance.

The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Description : The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person

Last Answer : A. Price, Product, Place, and Promotion

…… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC

Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC

Last Answer : KPls

Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.

Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.

Last Answer : C. your keyword`s quality score on Google and its CPC

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening5. test marketing

Description : Compared with other phases of the new product development process, the largest number of new product ideas are rejected during the ______ phase 1. idea generation 2. concept testing 3. business analysis 4. screening 5. test marketing

Last Answer : screening

All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Description : All of the following are major steps in developing new products except 1. test marketing 2. evaluation of competitors efforts 3. screening 4. business analysis 5. idea generation

Last Answer : evaluation of competitors efforts

A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order to assure that the product idea can be turned into a workable product. 1. product development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Description : A company is in the ____________ stage of the new product development process when the company develops the product concept into a physical product in order to assure that the product in order ... development 2. commercialization 3. marketing strategy 4. business analysis 5. none of these

Last Answer : product development

In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no association between the site traffic and marketing c. Ads can send receivers to a specific landing page, which can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation site traffic and marketing C. Ads can send receivers to a specific landing page, which can be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign

Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked

How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no correlation site traffic and marketing  Ads can send receivers to a specific landing page, which can be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Description : How is site traffic useful in evaluating marketing?  Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined  There is no ... be tracked  Product sales from the company website can be attributed directly to the marketing campaign

Last Answer :  Ads can send receivers to a specific landing page, which can be tracked

What is the best marketing strategy for a restaurant you have came across? How many successful restaurant marketing campaigns have you worked on?

Description : What is the best marketing strategy for a restaurant you have came across? How many successful restaurant marketing campaigns have you worked on?

Last Answer : SMS marketing for restaurant is more effective and successful than the others forms of marketing strategies because it reach to large audience in a short time of interval. Through text messages, promoting and ... reply the customers queries Send text messages on right time within 9:00 AM - 6:00PM

You have a marketing funnel of 10000 potential customers, 1000 leads and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Description : You have a marketing funnel of 10000 potential customers, 1000 leads and 50 conversions, out of which only 10 are new customers. How will you plan your marketing campaigns and focus on which part of the marketing funnel?

Last Answer : The best answer would be to focus on getting new customers, the second important part of your marketing campaigning would be getting more leads and if you could afford more resources, you can focus on improving the conversion process.

Marketing effo ing efforts, wh rts, which incl ich include publi ude public health ca c health campaigns to reduc ns to reduce smoki e smoking, alcoh ng, alcoholism, drug abuse, and overeating are called _____. a. specialty product b. social marketing social marketing c. shopping product

Description : Marketing effo ing efforts, wh rts, which incl ich include publi ude public health ca c health campaigns to reduc ns to reduce smoki e smoking, alcoh ng, alcoholism, drug abuse, and overeating are called _____. a. specialty product b. social marketing social marketing c. shopping product

Last Answer : b. social marketing social marketing

Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received by consumers. In this instance, they probably should proceed to the __________ stage of the new-product development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Description : Angela and Ralph have come up with a portable CD player that will perform well, but they have some doubt about which of two promotional and pricing campaigns will be best received ... development process. A)business analysis B)commercialisation C)screening D)test marketing E)product development

Last Answer : D)test marketing

The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not correct 1. nature of transaction 2. geographical area 3. location of marketing place 4. volume of transaction 5. all of the above

Description : The markets are grouped into different types based on the geographical area, location of market place, product, nature of transaction and volume of transaction. In the above statemet the following is not ... area 3. location of marketing place 4. volume of transaction 5. all of the above

Last Answer : location of marketing place

In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above

Description : In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above

Last Answer : a. Location-based service

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

What would the marketing budget section of a marketing plan detail? A. The cost to write the planB. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above

Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above

Last Answer : C. The expected costs for each ad campaign based on the delivery method

Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codesD. All of the above

Description : Which of the following marketing based on very small, specific geographical locations (like neighborhoods or even specific streets)? A. Hyperlocal marketing B. SMS marketing C. QR codes D. All of the above

Last Answer : A. Hyperlocal marketing

what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above

Description : what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above

Last Answer : C. Location-based Service

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called:  Search Marketing  Internet Advertising  Permission-based E-Mail marketing  Social Web Marketing

Last Answer :  Permission-based E-Mail marketing

What would the marketing budget section of a marketing plan detail? *  The cost to write the plan  The marketing personnel job descriptions  The expected costs for each ad campaign based on the delivery method  None of the above

Description : What would the marketing budget section of a marketing plan detail? *  The cost to write the plan  The marketing personnel job descriptions  The expected costs for each ad campaign based on the delivery method  None of the above

Last Answer :  The expected costs for each ad campaign based on the delivery method

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer ... is known as: *  Direct Marketing  Electronic marketing  Interactive Marketing  Indirect Marketing

Last Answer :  Interactive Marketing

What would the marketing budget section of a marketing plan detail?  A. The marketing personnel job descriptions.  B. The expected costs for each ad campaign based on the delivery method.  C. The cost to write the plan.  D. All of the above

Description : What would the marketing budget section of a marketing plan detail?  A. The marketing personnel job descriptions.  B. The expected costs for each ad campaign based on the delivery method.  C. The cost to write the plan.  D. All of the above

Last Answer : B. The expected costs for each ad campaign based on the delivery method

Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Description : Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e ... known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing

Last Answer : C. Interactive Marketing

The initial efforts for internet based communication was for (A) Commercial communication (B) Military purposes (C) Personal interaction (D) Political campaigns

Description : The initial efforts for internet based communication was for (A) Commercial communication (B) Military purposes (C) Personal interaction (D) Political campaigns

Last Answer : (B) Military purposes

The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these

Description : The main reason for establishing sales territories to 1. secure optimum market coverage 2. reduce selling expenses 3. facilitate planning and control of selling operations 4. improve sales force performance and morale 5. none of these

Last Answer : secure optimum market coverage

Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The product's performance cannot be improved 4. There is low compatibility with the firm's business strategies 5. None of these

Description : Dropping an unprofitable product immediately is the best strategy when 1. All advertising and promotional efforts have been exhausted 2. Losses are too great to prolong the product's life 3. The ... improved 4. There is low compatibility with the firm's business strategies 5. None of these

Last Answer : Losses are too great to prolong the product's life

A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

Description : A brand manager in a multiproduct firm would be considered responsible for 1. the performance of a specific brand 2. all brands within a product line 3. branding the products of the firm 4. all brands made by the firm 5. none of these

Last Answer : the performance of a specific brand

The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these

Description : The primary purpose of 'packaging' is 1. Protection 2. Appeal 3. Performance 4. All of the above 5. None of these

Last Answer : Protection

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Last Answer : Deceptive promotion

KPI Stands for 1. Key Performance Indicator 2. Key Performance Index 3. Key Product Indicator 4. Key Process Index

Description : KPI Stands for 1. Key Performance Indicator 2. Key Performance Index 3. Key Product Indicator 4. Key Process Index

Last Answer : Key Performance Indicator

If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Description : If customer expectation and product performance are match ______.  shows the satisfaction of the customer  shows the dissatisfaction of the customer  does not meet customer requirement  All of the above

Last Answer : shows the satisfaction of the customer