How many market segments are there? a. 3 b. 4 c. 5 d. 6 e. 7

How many market segments are there?  
a. 3
b. 4
c. 5
d. 6
e. 7
by

1 Answer

Answer :

c. 5
by

Related questions

What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap. c. The fine and rough cuts overlap in the beginning and by round 8 neither the fine nor rough cuts overlap. d. The traditional and low segment rough cuts overlap but all the remaining segments do not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.

The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional and Low End segments. c. prices are below average. d. products maintains pace with the market. e. capacity is expanded as demand is increased.

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.

Description : In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.

Last Answer : e. both a and b.

Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

Description : Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

Last Answer : c. Are the market segments growing at the same rate?

When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

Last Answer : a. Low

One of the ways of calculating the top product’s demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. multiplying the top demand percentage by the total market demand for that segment. c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products). d. divide the total demand for that market segment by the total number of products in that segment (not including fringe).

Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).

Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).

Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Last Answer : c. Size and High End.

Where is proximity to the Ideal Spot particularly important? a. in price-oriented segments. b. in quality-oriented segments. c. in all customer segments. d. in high technology segments. e. in low technology segments.

Description : Where is proximity to the Ideal Spot particularly important? a. in price-oriented segments. b. in quality-oriented segments. c. in all customer segments. d. in high technology segments. e. in low technology segments.

Last Answer : d. in high technology segments.

When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Last Answer : d. 20%

Which three customer groups “ride the wave of technology” and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. Performance, Low End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

Last Answer : a. Performance, High End, and Size

MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

Description : MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

Last Answer : e. only a and c.

What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Last Answer : c. It loses 20% of its appeal.

What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Last Answer : a. Traditional, Low End, Performance

What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%

Description : What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%

Last Answer : a. 14%

Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : b. Performance

The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : c. High End customers

Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : a. Traditional customers

New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Description : New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Last Answer : b. Research and Development

In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Description : In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Last Answer : d. automation of assembly lines.

Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Description : Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Last Answer : e. Workforce Complement

Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

Description : Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : c. Low End

Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

Description : Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

Last Answer : c. Standard

Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.

Description : Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.

Last Answer : b. Product Age.

The prices in each segment a. drop by $0.50 each year. b. drop by $1.00 each year. c. increase by $0.50 each year. d. vary depending upon relative market demand. e. remain constant in each segment.

Description : The prices in each segment a. drop by $0.50 each year. b. drop by $1.00 each year. c. increase by $0.50 each year. d. vary depending upon relative market demand. e. remain constant in each segment.

Last Answer : a. drop by $0.50 each year.

In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

Description : In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

Last Answer : a. Customers (Market Segment).

Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it’s positioned

Description : At which point does the perceived age of a traditional product peak? a. 2 b. 1.5 to 2.5 years c. 7 d. 0.5 to 2 years e. whenever it’s positioned

Last Answer : a. 2

Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Last Answer : a. High End

Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Last Answer : d. Performance

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00

Description : Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00

Last Answer : d. $0.50

How best would you describe the financial position of the company, at the beginning of the simulation when control of the company is handed over to you? a. Of moderate excellence b. Close to bankrupt c. Bankrupt d. Heavily indebted but not close to bankruptcy e. Bad but with ample opportunity for improvemen

Description : How best would you describe the financial position of the company, at the beginning of the simulation when control of the company is handed over to you? a. Of moderate excellence b. Close ... d. Heavily indebted but not close to bankruptcy e. Bad but with ample opportunity for improvemen

Last Answer : a. Of moderate excellence

The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

In the advanced marketing module the term “reach” refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated. d. the primary segment towards which promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Last Answer : a. the potential number of customers who would see the advertisement message

In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Last Answer : c. it had an MTBF at the middle of the expected range.

Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and management. a. Niche Cost Leader b. Cost leader with Product Life Cycle Focus c. Differentiation Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Last Answer : d. Broad Cost Leader

Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Last Answer : c. percentage of Customers who knew about the product.

Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Description : The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.

Last Answer : c. Traditional and Low End.

The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.

Description : The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.

Last Answer : b. Size and Performance.

The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Description : The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.

Last Answer : a. High End and Size.

What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance

Last Answer : a. Positioning

What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF

Last Answer : a. Positioning

What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance

Last Answer : d. Age