Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and management. a. Niche Cost Leader b. Cost leader with Product Life Cycle Focus c. Differentiation Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Companies with this strategy state their vision as follows: Low priced products for the whole  industry, our brands offer solid value. Our primary stakeholders and bondholders, customers,  stockholders and management.
a. Niche Cost Leader
b. Cost leader with Product Life Cycle Focus  
c. Differentiation Strategy with a Product Life Cycle Focus
d. Broad Cost Leader
e. Broad Differentiatio
by

1 Answer

Answer :

d. Broad Cost Leader
by

Related questions

The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional and Low End segments. c. prices are below average. d. products maintains pace with the market. e. capacity is expanded as demand is increased.

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : a. Traditional customers

Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : e. size segment.

In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.

Last Answer : c. it had an MTBF at the middle of the expected range.

When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Last Answer : d. 20%

What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Last Answer : c. It loses 20% of its appeal.

A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from 100 to 80? a. Because accessibility for a product is dependent on how well competitors’ products perform. b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

Description : Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.

Last Answer : c. Are the market segments growing at the same rate?

Dividends are paid to the stockholders in a. semi-annual installments at a rate per share that you establish at the beginning of the year. b. annual installments at a rate per share that you establish at the beginning of the year. c. You can choose from any of the above options. d. None of the options are those listed in the Capstone® Team Member Guide.

Description : Dividends are paid to the stockholders in a. semi-annual installments at a rate per share that you establish at the beginning of the year. b. annual installments at a rate per share that you ... the above options. d. None of the options are those listed in the Capstone® Team Member Guide.

Last Answer : b. annual installments at a rate per share that you establish at the beginning of the year.

In the advanced marketing module the term “reach” refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by the sales personnel. c. the number of times a message is repeated. d. the primary segment towards which promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.

Last Answer : a. the potential number of customers who would see the advertisement message

Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.

Last Answer : c. percentage of Customers who knew about the product.

Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Last Answer : a. High End

Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : c. High End customers

Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Description : Customers that want low prices and are willing to sacrifice miniaturization and performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : c. low End segment.

Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.

Description : Increasing performance and shrinking size does what to the material cost? a. Nothing b. Increases c. Decreases d. Increases for traditional customers only. e. Decreases for traditional customers only.

Last Answer : b. Increases

The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Description : In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Last Answer : d. automation of assembly lines.

Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Description : Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Last Answer : e. Workforce Complement

If you are marketing to High End customers, which criteria are most important to them in order of importance? a. Positioning, Age, Price, MTBF b. Price, Age, MTBF, Positioning c. Age, Price, Positioning, MTBF d. MTBF, Positioning, Age, Price e. Positioning, Age, MTBF, Price

Description : If you are marketing to High End customers, which criteria are most important to them in order of importance? a. Positioning, Age, Price, MTBF b. Price, Age, MTBF, Positioning c. Age, Price, Positioning, MTBF d. MTBF, Positioning, Age, Price e. Positioning, Age, MTBF, Price

Last Answer : e. Positioning, Age, MTBF, Price

In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

Description : In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

Last Answer : a. Customers (Market Segment).

The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation's stockholders. B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society. C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.

Description : The ethical roots of the classical model of corporate social responsibility are found in which statement: A. The idea that the interests of stakeholders are as important as the interests of a corporation' ... C. The ethical imperative to cause no harm. D. The ethical imperative to prevent harm.

Last Answer : B. The free market theory which holds that managers are ethically obliged to ace as much money as possible for their stockholders because to do otherwise would undermine the very foundations of our free society.

One of the ways of calculating the top product’s demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. multiplying the top demand percentage by the total market demand for that segment. c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products). d. divide the total demand for that market segment by the total number of products in that segment (not including fringe).

Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).

Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).

The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high end and seven years for low end. d. zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.

Last Answer : c. zero years for high end and seven years for low end.

In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning, age and MTBF are superior. d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Description : In forecasting, it is not likely that you will take half of the sales unless a. the product positioning is ideal. b. the product meets the top 2 buying criteria and the price is low. c. the positioning ... d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Last Answer : d. the price is at the low end of the range and the positioning, age and MTBF are superior.

Which of the following is NOT an example of a global strategy? a) The British subsidiary of global insurance group Aviva develops a new product for the UK market. b) IKEA sells standardized, Swedish designed, self-assembly furniture products at low price LVMH sells luxury goods made in France. d) Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-priced products..

Description : Which of the following is NOT an example of a global strategy? a) The British subsidiary of global insurance group Aviva develops a new product for the UK market. b) IKEA sells ... Walmart withdraws from Germany in order to avoid changing its global strategy of selling low-priced products.

Last Answer : The British subsidiary of global insurance group Aviva develops a new product for the UK market

What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%

Description : What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%

Last Answer : a. 14%

What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Last Answer : a. Traditional, Low End, Performance

New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Description : New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Last Answer : b. Research and Development

What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.

Description : What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.

Last Answer : a. It is reduced by 50%.

Which of Which of the foll the following is owing is not considered not considered part of part of Total Quality? Total Quality? a. A focus on the customers and customers and stakeholders stakeholders b. A process focus A process focus c. Participation Participation and team work d. Six Sigma

Description : Which of Which of the foll the following is owing is not considered not considered part of part of Total Quality? Total Quality? a. A focus on the customers and customers and stakeholders stakeholders b. A process focus A process focus c. Participation Participation and team work d. Six Sigmav

Last Answer : d. Six Sigmav

The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Description : The most formal definition of marketing is ________. A. Meeting needs profitably B. Identifying and meeting human and social needs C. The four Ps (product, price, place, promotion) D. ... ways that benefit the organization and its stakeholders. E. Improving the quality of life for consumers

Last Answer : D. An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Last Answer : d. 33%.

Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher

Description : Companies that focus their efforts on a narrow range of products or select group of consumers are adopting a -------------- position. A)market challenger B)market follower C)market leader D)market nicher

Last Answer : D)market nicher

Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age

Last Answer : d. Promotion

What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%

Description : What is the starting awareness percentage of a new product? a. 15% b. 65% c. 40% d. 25% e. 20%

Last Answer : d. 25%

Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.

Description : Combining size and performance creates a product attribute known as a. MTBF. b. consumer perception. c. positioning. d. physical perception. e. a completed electric sensor.

Last Answer : c. positioning.

The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater effort by the sales staff which translates into increased demand for that product. c. there isn’t a time allocation on the advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

Description : The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater ... advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.

When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

Description : When a product is moved to a new location on the Perceptual Map, the Perceived Age (or Age) is: a. not affected. b. doubled. c. divided in half. d. tripled. e. other.

Last Answer : c. divided in half.