What happens to a product priced at $1 above or below the segment guideline when a  segment’s product supply outstrips demand?
a. It loses 25% of its appeal.
b. It loses 10% of its appeal.
c. It loses 20% of its appeal.
d. It loses 15% of its appeal.
e. None of the above.

1 Answer

Answer :

c. It loses 20% of its appeal.

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