Which of the following questions is answered by the demand analysis? a. What drives our profit margins?
b. How well do my products perform?
c. Are the market segments growing at the same rate?
d. Does the industry have adequate capacity to serve the market?
e. All of the above.

1 Answer

Answer :

c. Are the market segments growing at the same rate?

Related questions

Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.

Last Answer : c. prices are below average.

Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).

Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).

Description : What is the approximate overall average growth rate for all five segments industry? a. 14% b. 19% c. 4% d. 9%

Last Answer : a. 14%

Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.

Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.

Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%

Last Answer : d. 20%

Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.

Last Answer : c. It loses 20% of its appeal.

Description : New products are created on which spreadsheet? a. Production b. Research and Development c. New Products and Repositioning d. Marketing e. Market Research and Analysis

Last Answer : b. Research and Development

Description : How many market segments are there? a. 3 b. 4 c. 5 d. 6 e. 7

Last Answer : c. 5

Description : In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.

Last Answer : e. both a and b.

Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High

Last Answer : a. Low

Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.

Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.

Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size

Last Answer : e. Size

Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio

Last Answer : d. Broad Cost Leader

Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.

Last Answer : c. Size and High End.

Description : Where is proximity to the Ideal Spot particularly important? a. in price-oriented segments. b. in quality-oriented segments. c. in all customer segments. d. in high technology segments. e. in low technology segments.

Last Answer : d. in high technology segments.

Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size

Last Answer : a. Performance, High End, and Size

Description : MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.

Last Answer : e. only a and c.

Description : The prices in each segment a. drop by $0.50 each year. b. drop by $1.00 each year. c. increase by $0.50 each year. d. vary depending upon relative market demand. e. remain constant in each segment.

Last Answer : a. drop by $0.50 each year.

Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.

Last Answer : b. how customers perceived the products in the segment.

Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End

Last Answer : a. Traditional, Low End, Performance

Description : If there are 4 products listed in the Capstone Courier in the traditional segment that have a customer survey scoring of 32, 28, 22 and 14, then the top product’s demand would be: a. 32%. b. 50%. c. 64%. d. 33%.

Last Answer : d. 33%.

Description : Which customer group or market segment seeks advanced technology products that focus on small size? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : e. Size customers

Description : Which customer group or market segment seeks proven products, are indifferent to technological sophistication, and are price motivated? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : b. Low End customers

Description : Which customer group or market segment seeks proven products using current technology? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : a. Traditional customers

Description : In the Marketing Plan, Research and Development addresses all but the: a. placement of each product inside a market segment circle. b. number of products in each segment. c. age of your products. d. automation of assembly lines. e. reliability of each product.

Last Answer : d. automation of assembly lines.

Description : Which of the following is not addressed by R&D? a. Age b. Reliability c. Number of products in each segment d. Placement of each product inside a market segment e. Workforce Complement

Last Answer : e. Workforce Complement

Description : Which customer group or market segment seeks high reliability, advanced technology products that emphasize high performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers

Last Answer : d. Performance customers

Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen

Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.

Description : What happens to a product’s Perceived Age when it is repositioned in R&D? a. It is reduced by 50%. b. It is reduced by 33.3%. c. It is reduced by 25%. d. It is reduced by 10%. e. It remains the same.

Last Answer : a. It is reduced by 50%.

Description : The time allocation on the advanced marketing module can be used to a. make a greater effort by the sales staff which translates into increased demand for that segment. b. make a greater ... advanced marketing module. d. increase the promotional budget resources to increase awareness. e. huh?

Last Answer : b. make a greater effort by the sales staff which translates into increased demand for that product.

Description : Which market segment places the most importance on reliability? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : b. Performance

Description : Which customer group or market segment seeks cutting edge technology in both size and performance? a. Traditional customers b. Low End customers c. High End customers d. Performance customers e. Size customers

Last Answer : c. High End customers

Description : Which market segment places the most importance on price? a. Traditional b. Performance c. Low End d. Size e. High End

Last Answer : c. Low End

Description : Which of the following is not a type of market segment in CapSim? a. Performance b. Traditional c. Standard d. Size e. None of the above

Last Answer : c. Standard

Description : Age refers to: a. Inventory Age. b. Product Age. c. Market Segment Age. d. all of the above. e. none of the above.

Last Answer : b. Product Age.

Description : In Capstone©, pricing standards are set by: a. Customers (Market Segment). b. Competitors. c. You, The Company. d. a range of the prices from all Teams. e. Random Selection.

Last Answer : a. Customers (Market Segment).

Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.

Last Answer : d. Are perceived to be half the age as before entering R&D.

Description : Customers that are willing to pay for products with cutting edge technology that are fast performing and small in size are in the a. traditional segment. b. high end segment c. low end segment d. performance segment e. size segment

Last Answer : b. high end segment

Description : Customers that want proven products and current technology of moderate size and performance are in the a. traditional segment b. high End segment c. low End segment d. performance segment e. size segment.

Last Answer : a. traditional segment

Description : Customers that want small products and are willing to sacrifice performance are in the a. traditional segment. b. high End segment. c. low End segment. d. performance segment. e. size segment.

Last Answer : e. size segment.

Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size

Last Answer : d. Performance

Description : The ______________ details sales volume in all segments, reporting each product’s actual and potential sales. a. Balance Sheet b. Market Share Report c. HR/TQM/Sustainability Report d. Round Analysis e. Annual Report

Last Answer : b. Market Share Report

Description : Dividends are paid to the stockholders in a. semi-annual installments at a rate per share that you establish at the beginning of the year. b. annual installments at a rate per share that you ... the above options. d. None of the options are those listed in the Capstone® Team Member Guide.

Last Answer : b. annual installments at a rate per share that you establish at the beginning of the year.

Description : Relevant industry conditions include the following, except: a. The market and competition, including demand, capacity and price competition. b. Regulatory framework for a regulated industry. c. Cyclical or seasonal activity. d. Product technology relating to the entity's products

Last Answer : Regulatory framework for a regulated industry

Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size

Last Answer : a. High End

Description : Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00

Last Answer : d. $0.50