Description : The traditional market segment is expected a. none of these. b. to grow at 14% per year. c. to grow at a faster rate than the market. d. to make up 27.5% of the electronic sensor market in five years from now. e. to grow at a faster rate than the high end segmen
Last Answer : d. to make up 27.5% of the electronic sensor market in five years from now.
Description : Which of the following questions is answered by the demand analysis? a. What drives our profit margins? b. How well do my products perform? c. Are the market segments growing at the same rate? d. Does the industry have adequate capacity to serve the market? e. All of the above.
Last Answer : c. Are the market segments growing at the same rate?
Description : What is the difference between the market segments at the beginning of the round to the final round? a. They all drift at an average rate of .7; down and to the right. b. The fine cuts ... not. e. The High, Traditional and Low segment rough cuts overlap but all the remaining segments do not.
Last Answer : b. The fine cuts overlap in the beginning and in year 8; only the rough cuts overlap.
Description : What are three of the five Segments? a. Traditional, Low End, Performance b. Traditional, Low End, Cost End c. Low End, High End, middle End d. Median, Size, High End
Last Answer : a. Traditional, Low End, Performance
Description : The following describe the strategy of Differentiation with Product Lifecycle Focus, except: a. develops an R&D competency to keep designs fresh and exciting. b. concentrates on the High End, Traditional ... . products maintains pace with the market. e. capacity is expanded as demand is increased.
Last Answer : c. prices are below average.
Description : The growth rate for industry demand in the _____ segment is 18.3%. a. Traditional b. Low End c. High End d. Performance e. Size
Last Answer : e. Size
Description : Buying criteria order for which two segments is the same: a. Traditional and Low End. b. Performance and Size. c. Size and High End. d. High End and Performance. e. Performance and Traditional.
Last Answer : c. Size and High End.
Description : Where is proximity to the Ideal Spot particularly important? a. in price-oriented segments. b. in quality-oriented segments. c. in all customer segments. d. in high technology segments. e. in low technology segments.
Last Answer : d. in high technology segments.
Description : How many market segments are there? a. 3 b. 4 c. 5 d. 6 e. 7
Last Answer : c. 5
Description : When a segment’s product supply exceeds demand, how much appeal, to the customer, will a product priced $1 above or below the segment price range lose? a. 5% b. 10% c. 15% d. 20% e. 0%
Last Answer : d. 20%
Description : One of the ways of calculating the top product's demand is by a. multiplying the total market share for that product in that segment by the total market demand for that segment. b. ... demand for that market segment by the total number of products in that segment (not including fringe).
Last Answer : c. divide the top product segment’s score by the sum of all other scores in that segment (not counting fringe products).
Description : In Capstone®, the spreadsheets allow team members to a. make changes to variables. b. observe the results of changes made to variables. c. design their own performance criteria with which to compare market segments. d. all of the above. e. both a and b.
Last Answer : e. both a and b.
Description : Which three customer groups ride the wave of technology and are considered to be in the high technology segments? a. Performance, High End, and Size b. Performance, Traditional, and High End c. ... End, and Size d. Traditional, High End, and Size e. Traditional, Low End, and Size
Last Answer : a. Performance, High End, and Size
Description : MTBF in the segments should be a. MTBF (Performance) > MTBF (High End). b. MTBF (Low End) > MTBF (High End). c. MTBF (Low End) < MTBF (Size). d. a, b, and c. e. only a and c.
Last Answer : e. only a and c.
Description : What happens to a product priced at $1 above or below the segment guideline when a segment’s product supply outstrips demand? a. It loses 25% of its appeal. b. It loses 10% of its appeal. c. It loses 20% of its appeal. d. It loses 15% of its appeal. e. None of the above.
Last Answer : c. It loses 20% of its appeal.
Description : When tracking market segments on the performance and size perceptual map, which segment moves or “drifts” the slowest? a. Low b. Traditional c. Size d. Performance e. High
Last Answer : a. Low
Description : Which segment has the highest growth rate? a. Traditional b. Low end c. High end d. Performance e. Size
Last Answer : d. Performance
Description : Companies with this strategy state their vision as follows: Low priced products for the whole industry, our brands offer solid value. Our primary stakeholders and bondholders, customers, stockholders and ... Strategy with a Product Life Cycle Focus d. Broad Cost Leader e. Broad Differentiatio
Last Answer : d. Broad Cost Leader
Description : According to 2017 census what is the share of Khyber Pakhtunkhwa in the total Population of Pakistan A. 9% B. 12% C. 15% D. 19%
Last Answer : ANSWER: C
Description : In the High End Segment, price as a buying criteria is accounts for which percentage of the consumer decision: a. 53%. b. 9%. c. 23%. d. 19%.
Last Answer : b. 9%.
Description : The preferred product perceived age for each sector peaks at: a. one year for high end and five years for low end. b. one year for high end and three years for low end. c. zero years for high ... zero years for high end and three years for low end. e. each segment wants a perceived age of zero.
Last Answer : c. zero years for high end and seven years for low end.
Description : What is the share of population over 60 year in the total population of Pakistn? A. 11% B. 8% C. 19% D. 4%
Last Answer : ANSWER: D
Description : Interest rate on 10 year NSC is a) 8.6% b) 8.4% c) 8.5% d) 8.9%
Last Answer : d) 8.9%
Description : This strategy will concentrate on the Traditional and Low End segment. Competitive advantage will be gained by keeping R&D costs, Production costs, and raw materials costs to a minimum, ... Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : b. Niche Cost Leader
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by distinguishing our product with an excellent design, high awareness, and easy ... Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : e. Broad Differentiation
Description : This strategy will allow us to maintain a presence in every market segment. Competitive advantage will be gained by keeping R&D costs, Production costs and raw material costs to a minimum, ... Life Cycle Focus d. Differentiation Strategy with a Product Life Cycle Focus e. Broad Differentiation
Last Answer : a. Broad Cost Leader
Description : Dividends are paid to the stockholders in a. semi-annual installments at a rate per share that you establish at the beginning of the year. b. annual installments at a rate per share that you ... the above options. d. None of the options are those listed in the Capstone® Team Member Guide.
Last Answer : b. annual installments at a rate per share that you establish at the beginning of the year.
Description : If the compression ratio of an engine working on Otto cycle is increased from 5 to 7 the percentage increase in efficiency will be a. 2% b. 4% c. 8% d. 14%
Last Answer : ANSWER d. 14%
Description : Most common stainless steel type 316, which is highly resistant to corrosion contains (A) 16-13% Cr 10-14% Ni and 2-3% Mo (B) 20-22% Cr, and 8-10% Ni (C) 2-4% Cr, 22% NI and 2-4% Mo (D) None of these
Last Answer : (A) 16-13% Cr 10-14% Ni and 2-3% Mo
Description : The carbon dioxide content in the air that we exhale is about? A. 4% (Answer) B. 9% C. 15% D. 16%
Last Answer : A. 4% (Answer)
Description : What is the relative humidity when the absolute humidity is 3 grams per cubic meter and the air has a capacity of 12 grams per cubic meter? w) 4% x) 9% y) 25% z) 400%
Last Answer : ANSWER: Y -- 25%
Description : Capstone’s definition of reach in the marketing module is defined by the potential number of customers who would see the message. Based on this definition what segment has “fair” reach with direct mailing? a. High End b. Traditional c. Low End d. Performance e. Size
Last Answer : a. High End
Description : The December Customer Survey indicates a. a product’s customer awareness. b. how customers perceived the products in the segment. c. a product’s actual and potential demand. d. the accessibility of each product. e. none of the above.
Last Answer : b. how customers perceived the products in the segment.
Description : Segment price ranges drop _____ per year. a. $1.00 b. $0.60 c. $0.90 d. $0.50 e. $2.00
Last Answer : d. $0.50
Description : How best would you describe the financial position of the company, at the beginning of the simulation when control of the company is handed over to you? a. Of moderate excellence b. Close ... d. Heavily indebted but not close to bankruptcy e. Bad but with ample opportunity for improvemen
Last Answer : a. Of moderate excellence
Description : A perfect product (with 100% awareness) starting with a survey score of 100, why is it that at 60% accessibility rating, 80% of customers have access to a product such that survey score declines from ... acquire the product. c. Because accessibility rating is not reliable. d. All of the above.
Last Answer : b. Of the 40% of customers without accessibility, 20% of them would make an extra effort to acquire the product.
Description : One way to enter sales forecasts and production schedules is to develop a worst case/best case scenario. Where would you enter your best case scenario and where would you enter your ... Forecast cell on the Marketing spreadsheet and in the Production Schedule cell on the Production spreadsheet.
Last Answer : a. On the Marketing spreadsheet enter your worst case forecast in Your Sales Forecast cell, and on the Production spreadsheet enter your best case forecast in the Production Schedule cell.
Description : In the advanced marketing module the term reach refers to a. the potential number of customers who would see the advertisement message. b. the potential number of customers that can be reached by ... promotions will be targeted. e. the fact that all segment respond similarly to each media type.
Last Answer : a. the potential number of customers who would see the advertisement message
Description : In the December customer survey, a product would not receive a perfect score of 100 if a. it was priced at the bottom of the expected range. b. it was perfectly positioned. c. it had an MTBF at the middle of the expected range. d. it had 100% awareness. e. it had ideal age for segment.
Last Answer : c. it had an MTBF at the middle of the expected range.
Description : Products that are modified through R&D: a. Are always more attractive to customers. b. Will allow the company to increase the price. c. Are thought of as new products. d. Are perceived to be half the age as before entering R&D. e. Are always completed in less than one year.
Last Answer : d. Are perceived to be half the age as before entering R&D.
Description : Customer Awareness Reports: a. each company’s level of accessibility. b. percentage of Customers who bought the product. c. percentage of Customers who knew about the product. d. percentage of Customers who are in that segment. e. each company’s success in pricing.
Last Answer : c. percentage of Customers who knew about the product.
Description : Which one of these criteria is not a top product characteristic of at least one segment? a. Size b. Performance c. Price d. Promotion e. Age
Last Answer : d. Promotion
Description : The potential reach for print media is rated as good for the a. Performance and Low End. b. Performance and High End. c. Traditional and Low End. d. High and Low End. e. Size and Performance.
Last Answer : c. Traditional and Low End.
Description : The potential reach for web media is rated as good for the a. Performance and High End. b. Size and Performance. c. Traditional and Low End. d. High and Low End. e. Performance and Low End.
Last Answer : b. Size and Performance.
Description : The sales channel effectiveness for the outside sales people is highest for a. High End and Size. b. Performance, High and Size. c. Traditional and Low. d. Low End and High End. e. Size.
Last Answer : a. High End and Size.
Description : What is the most important criteria to a “Size Segment” customer? a. Positioning b. Price c. Age d. MTBF e. Performance
Last Answer : a. Positioning
Description : What is the most important criteria to a “High End Segment” customer? a. Positioning b. Performance c. Price d. Age e. MTBF
Description : What is the most important criteria to a “Traditional Segment” consumer? a. Price b. MTBF c. Positioning d. Age e. Performance
Last Answer : d. Age