Has frequent flier mileage become too 'powerful'?

Has frequent flier mileage become too 'powerful'?
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1 Answer

Answer :

answer:You’ve hit onto the entire point of frequent flier miles & things like grocery store “member” cards—they are generally called “customer loyalty programs”. They entice you (for generally little specific value) to do business with the specific company. That is—a single flight’s FF points are not worth very much, but if you keep using the same airline (sometimes at some expense if there’s a cheaper way to get there). Not sinister, just good business in a very competitive market.
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