In sparking a new catch phrase, is this just a coincidence, or yet another example of the Hundred Monkey Phenomenon?

In sparking a new catch phrase, is this just a coincidence, or yet another example of the Hundred Monkey Phenomenon?
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Answer :

I don’t think it’s a coincidence or even 100th monkey. Nowadays the great shortener seems to be just that, the most convenient first syllables. But, speaking as an O-Wo I’ll let you guess which one :-P I kinda like it!
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