What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above
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 All of the above
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Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Description : Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Last Answer :  Neither of A & B

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Description : Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Last Answer :  Digital marketing is non-interactive

Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not interested in your ads they can opt out from ads  Digital marketing is cost effective for small businesses  All of the above

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Last Answer : Topographic

Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery

Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery

Last Answer : B. Performance metrics

What types of demographics splits do most TV companies target for?

Description : What types of demographics splits do most TV companies target for?

Last Answer : Homework question?

Which of the following is not a traditional forms of digital marketing?  Telivision  Radio  Banners  All of the above

Description : Which of the following is not a traditional forms of digital marketing?  Telivision  Radio  Banners  All of the above

Last Answer : All of the above

Which of the following is not a type of digital marketing activity?Email marketing  Social Marketing  Video Marketing  All of the above

Description : Which of the following is not a type of digital marketing activity? Email marketing  Social Marketing  Video Marketing  All of the above

Last Answer : All of the above

What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Description : What is not true about digital marketing?  It can be done online  It cannot be done online  It is referred to as online marketing, internet marketing or web marketing  All of the above

Last Answer : It can be done online

Content Marketing is a type of Digital Marketing.  True  False

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Description : Is Social Media Marketing is a type of Digital Marketing?  Yes  No

Last Answer : Yes

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Description : Digital marketing is any form of marketing products or services that involves ___.  electronic devices  pen  money  book

Last Answer : electronic devices

. What do you mean by Digital marketing?  Digital marketing is referred to as online marketing, web marketing, and internet marketing.  Analog Marketing  Shop  None of the above

Description : . What do you mean by Digital marketing?  Digital marketing is referred to as online marketing, web marketing, and internet marketing.  Analog Marketing  Shop  None of the above

Last Answer : Digital marketing is referred to as online marketing, web marketing, and internet marketing

The term Digital Marketing was first used in the .............  1999s.  1990s  1980s.  1989s.

Description : The term Digital Marketing was first used in the .............  1999s.  1990s  1980s.  1989s.

Last Answer : 1990s

Who is the father of digital marketing?  Philip Kotler  Bruce Clay India  Justin Hall  None of the above

Description : Who is the father of digital marketing?  Philip Kotler  Bruce Clay India  Justin Hall  None of the above

Last Answer : Philip Kotler

What are some examples of digital marketing?  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Description : What are some examples of digital marketing?  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Last Answer : All of the above

Traditional Marketing style involves_______________  Tele marketing  Digital Marketing  Indirect marketing  Direct marketing

Description : Traditional Marketing style involves_______________  Tele marketing  Digital Marketing  Indirect marketing  Direct marketing

Last Answer :  Direct marketing

E-marketing is same as_________________  Virtual Marketing  Digital Marketing  Real time marketing  All of the above.

Description : E-marketing is same as_________________  Virtual Marketing  Digital Marketing  Real time marketing  All of the above.

Last Answer :  All of the above.

Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

Description : Which of the following is NOT an issue that marketers need to consider when using digital  resources for marketing activities?   Jurisdiction.   Disclosure.   Ownership   Permissions 

Last Answer :  Disclosure.

Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Description : Way to promote a business with social media is__________ *  promotion of your company, services, and products  SEO  Digital media marketing  potential clients to visit your website

Last Answer :  SEO

What are some examples of digital marketing? *  Social Media Marketing Search Engine Marketing Search Engine Optimisation All of the above

Description : What are some examples of digital marketing? *  Social Media Marketing  Search Engine Marketing  Search Engine Optimisation  All of the above

Last Answer :  All of the above

Digital marketing includes_____________. voice broadcast  podcasting  RSA  Both A and B

Description : Digital marketing includes_____________.  voice broadcast  podcasting  RSA  Both A and B

Last Answer :  Both A and B

What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital marketing cannot be done online  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Description : What is not true about digital marketing? *  Digital marketing is any form of marketing products or services that involves electronic devices  Digital marketing can be done online  Digital ...  Digital marketing is often referred to as online marketing, internet marketing or web marketing

Last Answer :  Digital marketing cannot be done online

Which of the following is not a traditional forms of digital marketing? *  radio  TV  billboard  All of the above

Description : Which of the following is not a traditional forms of digital marketing? *  radio  TV  billboard  All of the above

Last Answer :  All of the above

Which of the following is a type of digital marketing activity? *  Email marketing.  Social web marketing.  Viral marketing.  All of the above

Description : Which of the following is a type of digital marketing activity? *  Email marketing.  Social web marketing.  Viral marketing.  All of the above

Last Answer :  All of the above

Digital marketing is often referred to as___________. *  online marketing  internet marketing  web marketing  All of the above

Description : Digital marketing is often referred to as___________. *  online marketing  internet marketing  web marketing  All of the above

Last Answer :  All of the above

Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good.ith the product's performance.  C. When product's performance good.  D. All of the above

Description : Which of the following shows the satisfaction of the customer in digital marketing?  A. When customer expectations are approximately matched with the product's performance.  B. When customer expectations are good ... 's performance.  C. When product's performance good.  D. All of the above

Last Answer : A. When customer expectations are approximately matched with the product's performance.

) Which of the following are types of Digital Marketing?  A. SEM  B. SEO  C. Pay per click  D. Content Marketing  E. All of the above

Description : ) Which of the following are types of Digital Marketing?  A. SEM  B. SEO  C. Pay per click  D. Content Marketing  E. All of the above

Last Answer : E. All of the above

The full form of SEM is ____ in the Digital Marketing point of view.  A. Search engine management  B. Search engine maker  C. Search engine marketing  D. All of the above

Description : The full form of SEM is ____ in the Digital Marketing point of view.  A. Search engine management  B. Search engine maker  C. Search engine marketing  D. All of the above

Last Answer : C. Search engine marketing

Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___.  A. search engines  B. websites  C. social media  D. mobile apps  E. All of the above

Last Answer : E. All of the above

Is Social Media Marketing is a type of Digital Marketing?  A. Yes  B. No

Description : Is Social Media Marketing is a type of Digital Marketing?  A. Yes  B. No

Last Answer : A. Yes

What do you mean by Digital marketing?  A. Analog Marketing  B. Shop  C. Digital marketing is referred to as online marketing, web marketing, and internet marketing  D. All of the abov

Description : What do you mean by Digital marketing?  A. Analog Marketing  B. Shop  C. Digital marketing is referred to as online marketing, web marketing, and internet marketing  D. All of the abov

Last Answer : C. Digital marketing is referred to as online marketing, web marketing, and internet marketing

Digital Marketing term was first used in:  A. 1990s  B. 1980s  C. 1999s  D. 1995s

Description : Digital Marketing term was first used in:  A. 1990s  B. 1980s  C. 1999s  D. 1995s

Last Answer : A. 1990s

What are some examples of digital marketing?  A. Search Engine Optimisation  B. Search Engine MarketingC. Social Media Marketing D. All of the above

Description : What are some examples of digital marketing?  A. Search Engine Optimisation  B. Search Engine Marketing C. Social Media Marketing  D. All of the above

Last Answer : D. All of the above

Which of these not a traditional forms of digital marketing?  A. TV  B. Radio  C. Billboard  D. All of the above

Description : Which of these not a traditional forms of digital marketing?  A. TV  B. Radio  C. Billboard  D. All of the above

Last Answer : D. All of the above

How many main pillars of digital marketing?  A. 6  B. 4  C. 2  D. 5

Description : How many main pillars of digital marketing?  A. 6  B. 4  C. 2  D. 5

Last Answer : C. 2

Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Description : Which of the following are types of digital marketing activities?  A. Viral marketing  B. Email marketing  C. Social web marketing  D. All of the above

Last Answer : D. All of the above

Digital marketing is often referred to as:  A. Email B. Ofline Marketing C. Network Marketing D. Online Marketing

Description : Digital marketing is often referred to as:  A. Email B. Ofline Marketing  C. Network Marketing  D. Online Marketing

Last Answer : D. Online Marketing

Who is the father of digital marketing?  A. Justin Hall  B. Philip Kotler  C. Bruce Clay India  D. None of the above

Description : Who is the father of digital marketing?  A. Justin Hall  B. Philip Kotler  C. Bruce Clay India  D. None of the above

Last Answer : B. Philip Kotler

What is not true about digital marketing?  A. Digital marketing can be done online  B. Digital marketing cannot be done onlin

Description : What is not true about digital marketing?  A. Digital marketing can be done online  B. Digital marketing cannot be done onlin

Last Answer : B. Digital marketing cannot be done onlin