Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Which of the following is true?
A. You can leverage paid advertising to put your best content in front of the right target
audience.
B. Before creating more social media platforms, B2C content marketers should make sure
that they're using Facebook, YouTube, and Twitter as effectively as possible.
C. To make your social media content an effective B2C marketing tactic, you should
understand the unique characteristics of each social platform you consider working with.
D. All of the above
by

1 Answer

Answer :

D. All of the above
by

Related questions

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Last Answer :  True

Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Last Answer : B. Just another name for social media marketing

Which of the following is not a social media marketing ad platform?  A. Facebook  B. Instagram  C. Twitter  D. None of the ab

Description : Which of the following is not a social media marketing ad platform?  A. Facebook  B. Instagram  C. Twitter  D. None of the ab

Last Answer : D. None of the above

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Last Answer : C)identifying and analysing the advertising target audience.

How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website C. Utilizing a television ad campaign online as well on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website

Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube

A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A)competitive products lack. B)can be seen easily in a photograph. C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Description : A marketer's advertising platform should consist of issues that are important to consumers. Selling features should not only be important to consumers, but also, if possible, should be features that A ... C)are familiar concepts to those in the target market. D)are reasonably inexpensive to develop.

Last Answer : A)competitive products lack.

The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these

Last Answer : evaluating the effectiveness of advertising

Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Description : Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App

Last Answer : B. Facebook

Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Description : Which social network is considered the most popular for social media marketing? *  Twitter  Facebook  Linkdin  Whats App

Last Answer :  Facebook

Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Description : Which social network is considered the most popular for social media marketing?  A. Facebook  B. Twitter  C. Linkdin  D. Whats App

Last Answer : A. Facebook

Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Last Answer : c. Both (a) and (b) are true

Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Description : Smith's Fine Foods is involved in selecting and analysing a target market and developing a marketing mix to gain long -run competitive advantages. Based on this example, Smith's is creating a A)corporate strategy. B)target design. C)mix strategy. D)marketing strategy. E)marketing tactic.

Last Answer : D)marketing strategy.

Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Description : To effectively monitor changes in the marketing environment, marketers must engage in : 1. use of the marketing concept 2. environmental scanning and analysis 3. Information collection 4. Marketing research 5. Environmental Management

Last Answer : environmental scanning and analysis

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Description : The aiming of advertising or selling at a specific group of consumers who all have similar characteristics 1. Same-people Marketing 2. Individual Marketing 3. Services Marketing 4. Industrial Marketing 5. Target Marketing

Last Answer : Target Marketing

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagementB. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone ... mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement.

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Description : What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile ... The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Last Answer : D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement

Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above

Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above

Last Answer : D. All of the above

Which of the following is an important aspect of creating blogs and posting content? *  Using a witty user name  Posting at least once a month to the blog Social Media Optimization All of the above

Description : Which of the following is an important aspect of creating blogs and posting content? *  Using a witty user name  Posting at least once a month to the blog  Social Media Optimization  All of the above

Last Answer :  All of the above

Which of the following is an important aspect of creating blogs and posting content?  A. Posting at least once a month to the blog  B. Using a witty user name  C. Social Media Optimization  D. All of the above

Description : Which of the following is an important aspect of creating blogs and posting content?  A. Posting at least once a month to the blog  B. Using a witty user name  C. Social Media Optimization  D. All of the above

Last Answer : D. All of the above

What is the best way to promote a business with social media?Choose the Right Platforms  Encourage Engagement  Provide Value & Don’t Over-Promote  All of the above

Description : What is the best way to promote a business with social media? Choose the Right Platforms  Encourage Engagement  Provide Value & Don’t Over-Promote  All of the above

Last Answer : All of the above

What is the best way to promote a business with social media?  A. Provide Value & Don’t Over-Promote  B. Encourage Engagement  C. Choose the Right Platforms  D. All of the above

Description : What is the best way to promote a business with social media?  A. Provide Value & Don’t Over-Promote  B. Encourage Engagement  C. Choose the Right Platforms  D. All of the above

Last Answer : D. All of the above

What is the best way to promote a business with social media?  Choose the Right Platforms  Encourage Engagement  Provide Value & Don’t Over-Promote  All of the above

Description : What is the best way to promote a business with social media?  Choose the Right Platforms  Encourage Engagement  Provide Value & Don’t Over-Promote  All of the above

Last Answer :  All of the above

Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Description : Which of the following marketing techniques are most likely to pay you? *  Pay per click advertising  Using social media marketing strategies  Posting press releases  Article marketing

Last Answer :  Article marketing

Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D

Last Answer : D. Article marketing

Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D

Last Answer : D.article marketing

Google advertising program is:  A. online platform for advertising through google search engine  B.online platform for monitoring organic reach  C.online platform for creating ads for all search engines  D.None of the above

Description : Google advertising program is:  A. online platform for advertising through google search engine  B.online platform for monitoring organic reach  C.online platform for creating ads for all search engines  D.None of the above

Last Answer : A. online platform for advertising through google search engine

Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

Description : Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? 1. Jurisdiction 2. Disclosure 3. Ownership 4. Permissions

Last Answer : Disclosure

Which of the following is NOT an issue that marketers need to consider when using digital resources for marketing activities?  Jurisdiction.  Disclosure.  Ownership  Permissions

Description : Which of the following is NOT an issue that marketers need to consider when using digital  resources for marketing activities?   Jurisdiction.   Disclosure.   Ownership   Permissions 

Last Answer :  Disclosure.

Businesses leverage digital channels such as _____ search engines, social media, email, and other websites  product  Both A and B  All of the above to connect with current and prospective customers.

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers. search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Description : Businesses leverage digital channels such as _____ to connect with current and prospective customers.  search engines, social media, email, and other websites  product  Both A and B  All of the above

Last Answer : search engines, social media, email, and other websites

Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing objectives B)overall objectives; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Description : Marketers must take steps to make sure that pricing objectives they set are consistent with the organisation's ___________ and ___________ . A)advertising objectives; marketing ... ; marketing objectives C)marketing objectives; promotional objectives D)overall objectives; promotional objectives

Last Answer : B)overall objectives; marketing objectives

Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index

Last Answer : D. Keep readers engaged and also gives search engines content to index

Why is it important to post to a blog regularly?  It reduces the cost per blog post  Keep readers engaged and also gives search engines content to index  It gives the social media marketing specialist something to do  It allows more chances for the company to put down the competition

Description : Why is it important to post to a blog regularly?  It reduces the cost per blog post  Keep readers engaged and also gives search engines content to index  It gives the social media marketing specialist something to do  It allows more chances for the company to put down the competition

Last Answer :  Keep readers engaged and also gives search engines content to index

Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by the marketers at GM is called: A)an advertising -allocation plan. B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Description : Marketing managers at General Motors are determining what proportion of the budget would be spent on magazine, television, and radio advertisements based on the cost and effectiveness of each. The schedule created by ... . B)a media plan. C)an arbitrary allocation plan. D)an objective -task plan.

Last Answer : B)a media plan

The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Last Answer : C)customers

Which is platform where users upload and share video Clips? 1. Blog 2. Twitter 3. YouTube 4. Pinterest

Description : Which is platform where users upload and share video Clips? 1. Blog 2. Twitter 3. YouTube 4. Pinterest

Last Answer : YouTube

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and digital technology.  digital devices, digital platforms, digital media, digital data, and offline technology.  All of the above

Description : Digital marketing revolves around these 5Ds:  digital devices, digital platforms, digital media, digital data, and digital technology.  dabit, digital platforms, digital media, digital data, and ... digital platforms, digital media, digital data, and offline technology.  All of the above

Last Answer : digital devices, digital platforms, digital media, digital data, and digital technology.

The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App

Last Answer : Social media

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet.

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Description : Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline ... 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet

Last Answer : B. 98% of marketers affirm that offline and online marketing are merging

What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks

Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks

Last Answer : A. Creating content which easily creates publicity via social networks