You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

You are considering the tone and style to adopt for the upcoming email marketing
campaign. Choose the term below associated with segmentation, which refers to the
social background and age profile of the target audience:
Mark one answer:
 Geographic
 Relationship
 Demographic
by

1 Answer

Answer :

Demographic
by

Related questions

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Description : One of the following is not included in market segmentation. ___________ 1. Geographic Segmentation 2. Demographic Segmentation 3. Sales Segmentation 4. Behavioral Segmentation 5. None of these

Last Answer : Sales Segmentation

Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation Subscriber Contact, Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture

Last Answer : Subscriber Capture, Maintenance, Segmentation

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign.

Description : The target audience for an advertising campaign is the A)information base on which to develop the campaign. B)location and geographic distribution of persons. C)group of people toward whom the advertisements are directed. D)overall goal of the advertising campaign..

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McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

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Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

Description : Which factor is not included while building an audience persona for digital marketing purposes? 1. Demographic 2. Topographic 3. Psychographics 4. Techno graphic

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Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

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Last Answer : c. Yet another name of social media marketing.

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Description : What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

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Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

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Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Last Answer : A)Demographic

10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar

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There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates

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2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing

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Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns

Last Answer : D. Television advertising campaigns

Market Segmentation helps in _____________ 1. Identifying the target group 2. Focused marketing 3. A strategy of DSAs 4. All of these 5. None of these

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Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

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Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

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Marketing chewable vitamins for children and a different version for adults is an example of A. Geographic segmentation B. Psychographic segmentation C. Regional segmentation D. Age and life-cycle segmentation

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Which of the following Banks in India is known to be the first Indian bank to adopt the concept of market segmentation ? 1. Punjab National Bank 2. State Bank of India 3. ICICI Bank 4. Bank of Barod5. Canara Bank

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In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming

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8-Unsolicited email is also known as _____. Choose one of the following to complete the sentence: Exhibit: Mark one answer: Junk Bulk Trash Spam

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Polaroid is aiming its Cool Cam camera at teenagers. Teenagers are Polaroid's: A)audience B)target audience C)segmentation D)target market E)focus group

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The two approaches to identify a target market are the 1. total market and undifferentiated approaches 2. product differentiation and customer differentiation approaches 3. multisegment and concentration approaches 4. total market and market segmentation approaches 5. none of these

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In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

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1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing tactic from the Digital Marketing Institute Framework using the numbered options given: Exhibit: Mark one answer: 4 2 3 1

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An advertising campaign that tries to persuade people to avoid drinking and driving is an example of 1. service advertising 2. social marketing 3. campaign marketing 4. product advertising 5. none of these

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How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website C. Utilizing a television ad campaign online as well on their site and sites such as YouTube D. Creating a magazine print ad with the company website

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Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

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The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

Description : The initial stage in the development of an advertising campaign is A)creating the message. B)setting the budget. C)identifying and analysing the advertising target audience. D)defining the advertising objectives. E)creating the advertising platform.

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Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

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Last Answer : B. Just another name for social media marketing

How can LinkedIn serve the company aside from social network marketing?  Job openings can easily be dispersed to qualified candidates on LinkedIn  Company pictures can be posted to the profile  Negative press about the competition can be easily spread  Pricing lists can be posted

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Last Answer :  Job openings can easily be dispersed to qualified candidates on LinkedIn

Which is the best way to maintain your personalized email list? A. Focusing on segmentation B. Having a large email list, even though it is unresponsive C. Adding email addresses often D. Having the old email list intact

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Last Answer : A. Focusing on segmentation

Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email

Description : Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email

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What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

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Last Answer : To obtain a desired response from a target market or public

Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Description : Frameworks for selecting target markets is/are follow as a) Demographic information b) Product market c) Marketing model drivers d) All are included

Last Answer : d) All are included

If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not required ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Description : If marketing is done effectively which of the following is not requried ? 1. Advertisement 2. Publicity 3. Market Research 4. Market Segmentation 5. None of these

Last Answer : Publicity

As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Description : As end users engage with their email client they often apply their own 'relevance filter' to incoming messages. Which one of the following can be considered as the first filter for end users with incoming messages? Mark one answer: Subject line field From field To field Attachment

Last Answer : From field

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Description : The premise underlying geodemographic targeting is that people who ____________ also share demographic and lifestyle similarities 1. are in the same income category 2. reside in similar areas 3. are of the same age 4. are of the same gender 5. are of the same ethnic group

Last Answer : reside in similar areas

Marketing channel refers to _________________ 1. A physical channel for movement of goods in them from the seller to the buyer 2. A set of firms who handle the physical movement of goods from one point to another 3. Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer 4. A set of independent organizations involved in the process of making a product or service available for use or consumption 5. none of these

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Last Answer : Different departments of the producer firm which are associated in ensuring delivery of goods to the buyer

2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open emails on smartphones more than any other device. B. Responsive design means designing for iPhones. C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking

Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles

Which of the following is correct size of email template before executing a campaign? A. 15KB B. 18KB C. 20KB D. 15MB

Description : Which of the following is correct size of email template before executing a campaign? A. 15KB B. 18KB C. 20KB D. 15MB

Last Answer : B. 18KB

Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Description : Temporarily pricing below the list price in order to increase short 'run sales is known as _______ ? 1. Promotional pricing 2. Segmentation pricing 3. Bundle pricing 4. Product line pricing 5. None of these

Last Answer : Promotional pricing

Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Description : Modern style of marketing include ___________ 1. E-Commerce 2. E-mail solicitation 3. Social media marketing 4. All of these 5. None of these

Last Answer : All of these

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert

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Last Answer : Print Advert