Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action.  True  FALSE

Is content marketing the technique of creating and distributing valuable and relevant
content to attract, acquire and engage a clearly defined target audience – with the objective
of driving profitable customer action.
 True
 FALSE
by

1 Answer

Answer :

 True
by

Related questions

Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience

Last Answer : B. Just another name for social media marketing

Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A marketing strategy approach. c. Yet another name of social media marketing. d. A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.

Last Answer : c. Yet another name of social media marketing.

Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above

Description : Content marketing aims ________. A. drive profitable customer action B. distract defined audience C. lose defined audience D. None of the above

Last Answer : A. drive profitable customer action

Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other marketing strategies carried out by competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false

Last Answer : c. Both (a) and (b) are true

Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C content marketers should make sure that they're using Facebook, YouTube, and Twitter as effectively as possible. C. To make your social media content an effective B2C marketing tactic, you should understand the unique characteristics of each social platform you consider working with. D. All of the above

Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above

Last Answer : D. All of the above

Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating valuable content constantly, create a series of scheduled hub" content." c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. d. For creating relevant content consistently, create help" content to answer queries."

Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."

Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.

Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Description : Creative marketing can be defined as __________. a. A marketing department entailing several employees. b. The brand value of an organization. c. A set of schemes undertaken by the organization for distributing the marketing material. d. The marketing content and its inventive aspect.

Last Answer : d. The marketing content and its inventive aspect.

In Content marketing the content should be? A. valuable B. relevant C. consistent D. All of the above

Description : In Content marketing the content should be? A. valuable B. relevant C. consistent D. All of the above

Last Answer : D. All of the above

Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix 3. expands geographic boundaries of markets to serve larger geographic areas 4. Involves determining the direction and objectives of marketing management 5. None of these

Description : Most specifically, marketing strategy : 1. Is concerned with key dicissions requried to reach an objective 2. Encompasses selecting and analysing a target market and creating and maintaining an ... 4. Involves determining the direction and objectives of marketing management 5. None of these

Last Answer : Encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Description : What are the demographics on the basis of which you can target your audience in digital marketing?  Age  Gender  Education  All of the above

Last Answer :  All of the above

Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Description : Marketing efforts are specifically aimed a : 1. Distributing "someting of value" to buyers and sellers 2. Facilitating satisfying exchange relationships 3. Developing new products for target markets 4. Understanding buyer behaviour to meet buyer needs 5. None of these

Last Answer : Facilitating satisfying exchange relationships

Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing4. Profit by customer satisfaction 5. All of the above

Description : Objective of marketing is ______________ 1. Target market 2. Fulfil needs 3. Integrated Marketing 4. Profit by customer satisfaction 5. All of the above

Last Answer : All of the above

The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Description : The affinity audience can be defined as __________. a. A user similar to that of your remarketing list b. A marketing user who is willing to make a purchase c. A user showing a continuous interest in the matter d. A user similar to that of your customer list

Last Answer : c. A user showing a continuous interest in the matter

Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Description : Digital marketing aims to  Identify customer needs  Targeting niche audience  Both A & B  Neither of A & B

Last Answer :  Both A & B

Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Description : Marketing is best defined as 1. matching a product with its market 2. promoting and selling products 3. facilitating satisfying exchange relationships 4. distributing products at the right price to stores 5. none of these

Last Answer : facilitating satisfying exchange relationships

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content referencing the needs of companies of different sizes  questions on a form inquiring about the status of the business in the purchase decision process  different feature stories appealing to different members of the audience  different navigation options appealing to different members of the audience

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  content ... different members of the audience  different navigation options appealing to different members of the audience

Last Answer :  questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature stories appealing to different members of the audience  content referencing the needs of companies of different sizes  different navigation options appealing to different members of the audience  questions on a form inquiring about the status of the business in the purchase decision process

Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. *  different feature ... questions on a form inquiring about the status of the business in the purchase decision process

Last Answer :  different navigation options appealing to different members of the audience

Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content consistently, create a series of scheduled hub" content." C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."

Description : Which of the following is NOT a best practice for producing content? A. To produce remarkable content frequently, create hero "content for tent-pole events." B. To produce valuable content ... helpful specifics. D. To produce relevant content consistently, create help" content to answer queries."

Last Answer : C. To produce more content that your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics

You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic

Last Answer : Demographic

You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate directly with only those subscribers you are interested in. It allows you to integrate your online marketing campaign with your email marketing campaign. It allows you to cross-sell to a range of different target groups. It allows you to personalize your message based on specific target audience characteristics

Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics

Last Answer : It allows you to personalize your message based on specific target audience characteristics

Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Description : Which of the following is true ?  Digital marketing limits an organisation in targeting its niche audience  Digital marketing is a costly affair  You can not exactly measure result of your digital marketing efforts  Digital marketing is non-interactive

Last Answer :  Digital marketing is non-interactive

Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Description : Approximately how many businesses are used content marketing?  10 to 20%  25 to 30%  80 to 90%  100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b

Last Answer :  80 to 90%

Content Marketing is a type of Digital Marketing.  True  False

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

Content Marketing is a type of Digital Marketing.  True  False

Description : Content Marketing is a type of Digital Marketing.  True  False

Last Answer : True

"Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?"  TRUE  FALSE

Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?"  TRUE  FALSE

Last Answer :  TRUE

buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a

Description : buying relevant keyword and Paid search marketing is about bidding a)True b)False c)May be d)May not Answer: a

Last Answer : a)True

What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain a return on social investment 4. To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Description : What is the marketing objective of non-business organizations ? 1. To provide an idea or service to the public 2. To obtain a desired response from a target market or public 3. To obtain ... To determine the target market and to create and maintain a satisfying marketing mix 5. none of these

Last Answer : To obtain a desired response from a target market or public

Which of the following is valuable in increasing a page rank?  A. Static content  B.Paying for placement  C.No contact information  D.The quantity of links from other highly ranked pages to your site

Description : Which of the following is valuable in increasing a page rank?  A. Static content  B.Paying for placement  C.No contact information  D.The quantity of links from other highly ranked pages to your site

Last Answer : D.The quantity of links from other highly ranked pages to your site

Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix C)expands geographic boundaries of markets to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Description : Most specifically, marketing strategy: A)is concerned with key decisions required to reach an objective VU Cafeteria B)encompasses selecting and analysing a target market and creating ... to serve larger geographic areas D)involves determining the direction and objectives of marketing management

Last Answer : B)encompasses selecting and analysing a target market and creating and maintaining an appropriate marketing mix

In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing

Last Answer : A. Direct email marketing

Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking.  location-based targeting  wide coverage  mass distribution  interest group setting

Last Answer :  location-based targeting

Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Description : Which of the following are advantage(s) of digital marketing over traditional marketing?  Digital marketing is not Performance oriented  Targeting of audience on the basis of user's interest is not possible in digital marketing  Both A & B  Neither of A & B

Last Answer :  Neither of A & B

This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content  SEM.  SEO.  SST.  SFA.

Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content  SEM.  SEO.  SST.  SFA.

Last Answer :  SEO.

This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content:  SEM  SEO  SST  SFA

Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and  SEM  SEO  SST  SFA

Last Answer :  SEO

A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of companies of different sizes B. questions on a form inquiring about the status of the business in the purchase decision processC. different feature stories appealing to different members of the audience D. different navigation options appealing to different members of the audience E. None of the above. Ans: B

Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. content referencing the needs of ... options appealing to different members of the audience E. None of the above. Ans: B

Last Answer : B. questions on a form inquiring about the status of the business in the purchase decision process

Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to different members of the audience B. content referencing the needs of companies of different sizes C. different navigation options appealing to different members of the audience D. questions on a form inquiring about the status of the business in the purchase decision process E. None of the above. Ans: C

Description : Delivering different messages to members of a business decisionmaking unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. A. different feature stories appealing to ... the business in the purchase decision process E. None of the above. Ans: C

Last Answer : C. different navigation options appealing to different members of the audience

Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Description : Which of the following is not correct with regard to marketing ? 1. Marketing is a Management Function 2. Marketing is a Philosophy 3. Marketing is not related to Business Activity alone 4. Marketing means selling 5. Objective of Marketing is to achieve customer satisfaction

Last Answer : Marketing means selling

Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company’s products and services C. Selecting target markets D. Developing marketing strategies to move the company forward E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Description : Marketing management is ________. A. Managing the marketing process B. Monitoring the profitability of the company's products and services C. Selecting target markets D. Developing ... , keeping, and growing customers through creating, delivering, and communicating superior customer value

Last Answer : E. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value

Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Description : Marketing efforts are specifically aimed at: A)distributing "something of value" to buyers and sellers. B)facilitating satisfying exchange relationships. C)developing new products for target markets. D)understanding buyer behaviour to meet buyer needs.

Last Answer : B)facilitating satisfying exchange relationships.

Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not interested in your ads they can opt out from ads  Digital marketing is cost effective for small businesses  All of the above

Description : Which of the following is NOT the benefit of digital marketing ?  Any business can contend with their competitor irrespective of the size using digital marketing  If the target customers are not ... out from ads  Digital marketing is cost effective for small businesses  All of the above

Last Answer :  All of the above

. How does creating a social network marketing plan differ from a traditional marketing plan? *  The brand image should be completely different for social marketing  The staff requirements and skill sets for social marketing are different  Other than the method of delivery, a marketing plan either way will be similar  None of the above

Description : . How does creating a social network marketing plan differ from a traditional marketing plan? *  The brand image should be completely different for social marketing  The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar  None of the above

Last Answer :  The staff requirements and skill sets for social marketing are different

Development Phase of any Website Project doesn't deals with  Writing the HTML Content  Creating Graphics  Both the Above  None of the Above

Description : Development Phase of any Website Project doesn't deals with   Writing the HTML Content   Creating Graphics   Both the Above   None of the Above

Last Answer :  Both the Above

What is "social media optimization"? *  Creating content which easily creates publicity via social networks  Writing clear content  Creating short content which is easily indexed  Hiring people to create content for social networks

Description : What is "social media optimization"? *  Creating content which easily creates publicity via social networks  Writing clear content  Creating short content which is easily indexed  Hiring people to create content for social networks

Last Answer :  Creating content which easily creates publicity via social networks

Which of the following is an important aspect of creating blogs and posting content? *  Using a witty user name  Posting at least once a month to the blog Social Media Optimization All of the above

Description : Which of the following is an important aspect of creating blogs and posting content? *  Using a witty user name  Posting at least once a month to the blog  Social Media Optimization  All of the above

Last Answer :  All of the above

What do you mean by "social media optimization"?  A. Writing clear content  B. Creating short content which is easily indexed  C. Hiring people to create content for social networks  D. indexing content which easily presents publicity via social networks

Description : What do you mean by "social media optimization"?  A. Writing clear content  B. Creating short content which is easily indexed  C. Hiring people to create content for social networks  D. indexing content which easily presents publicity via social networks

Last Answer : D. indexing content which easily presents publicity via social networks

Which of the following is an important aspect of creating blogs and posting content?  A. Posting at least once a month to the blog  B. Using a witty user name  C. Social Media Optimization  D. All of the above

Description : Which of the following is an important aspect of creating blogs and posting content?  A. Posting at least once a month to the blog  B. Using a witty user name  C. Social Media Optimization  D. All of the above

Last Answer : D. All of the above

Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by? A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Description : Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working ... A. Socio-cultural environment B. Competitive environment C. Economic environment D. Legal environment

Last Answer : A. Socio-cultural environment

The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing material To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag lines

Description : The main objective of branding is which of the following? *  To have potential customers recognize your logo and marketing materials  To earn trust from your customers  Promotional materials that match and coordinate  Having a unique tag line

Last Answer :  To earn trust from your customer

The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. *  serve  speak  sell  save

Description : The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels. *  serve  speak  sell  save

Last Answer :  speak

Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

Description : Which one of the follwing is TRUE about Content Marketing  Builds Brand Management and Loyalty  Keeps Costs Down  Is Not that Tricky  Supports other Marketing Tactics

Last Answer :  Is Not that Tricky