You understand that segmentation in email marketing is important. Which one of the
following is a key benefit of segmentation?
Exhibit:
Mark one answer:
 It allows you to communicate directly with only those subscribers you are interested in.
 It allows you to integrate your online marketing campaign with your email marketing
campaign.
 It allows you to cross-sell to a range of different target groups.
It allows you to personalize your message based on specific target audience
characteristics

1 Answer

Answer :

It allows you to personalize your message based on specific target audience
characteristics

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