Description : What is "social media optimization"? * Creating content which easily creates publicity via social networks Writing clear content Creating short content which is easily indexed Hiring people to create content for social networks
Last Answer : Creating content which easily creates publicity via social networks
Description : What do you mean by "social media optimization"? A. Writing clear content B. Creating short content which is easily indexed C. Hiring people to create content for social networks D. indexing content which easily presents publicity via social networks
Last Answer : D. indexing content which easily presents publicity via social networks
Description : What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks
Last Answer : A. Creating content which easily creates publicity via social networks
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : 5. Website Project definition phase comprises of Overview of the Project Organisational Background The Environment the Organisation exits in All of the Above
Last Answer : All of the Above
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Which of the following is an important aspect of creating blogs and posting content? * Using a witty user name Posting at least once a month to the blog Social Media Optimization All of the above
Last Answer : All of the above
Description : Which of the following is an important aspect of creating blogs and posting content? A. Posting at least once a month to the blog B. Using a witty user name C. Social Media Optimization D. All of the above
Last Answer : D. All of the above
Description : Which of the following statements is false You can make a website without using HTML You can make a website without using PHP You can make a website without using CSS You can make a website without using Javascript
Last Answer : You can make a website without using HTML
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The best way to improve search engine ranking is with * Video A blog Having at least 500 words of text per page Using a lot of graphics per page
Last Answer : A blog
Description : Which of the following is the form of mobile marketing? A. Voice call B. Text message C. Graphics D. All of the abo
Last Answer : D. All of the abo
Description : Best way to improve search engine ranking is with______ A. Video B.Blog C.Having at least 500 words of text per page D.Using a lot of graphics per page
Last Answer : B.Blog
Description : Which of the following is incorrect? a. If you know about your target audience's intent, you can easily focus on creating valuable content. b. You should compare the value of Content Marketing with that of other ... competitors. c. Both (a) and (b) are true d. Both (a) and (b) are false
Last Answer : c. Both (a) and (b) are true
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? A. Make your website interactive with things to do such as quizzes ... the contact information D. Pack a lot of graphics, photos, and text onto each page Ans: A
Last Answer : A. Make your website interactive with things to do such as quizzes, downloads,
Description : which is keeping someone on your website and encouraging them to come back? A. Make a website things to do a website interactive such as quizzes, downloads, etc B.a lot of text to read C. Make it difficult to locate D.Pack a lot of graphics and photos Answer: A
Last Answer : A. Make a website things to do a website interactive such as quizzes, downloads, etc
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : Google advertising program is: A. online platform for advertising through google search engine B.online platform for monitoring organic reach C.online platform for creating ads for all search engines D.None of the above
Last Answer : A. online platform for advertising through google search engine
Description : Which one of the following practice is ethical? A. Buying links from link farms B.Stuffing the metatags with keywords C.Having the same page twice - once in html, once in pdf D.Using hidden text that users do not see but spiders can read
Last Answer : A. Buying links from link farms
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : Which of the following practices are not suggested for producing relevant content? a. For creating notable content recurrently, create hero "content for tent-pole events". b. For creating ... specifics. d. For creating relevant content consistently, create help" content to answer queries."
Last Answer : c. For creating more content than your competitors, create lots of articles that are short, unsubstantial, or otherwise lacking in helpful specifics.
Description : Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : Content marketing is NOT? A. A strategic marketing approach. B. Just another name for social media marketing. C. Focused on creating and distributing valuable, relevant, and consistent content. D. Able to attract and retain a clearly defined audience
Last Answer : B. Just another name for social media marketing
Description : What is considered while creating a front page of the website or homepage? a. References of other websites b. A brief elaboration about the company c. Logos portraying the number of awards won by the web designer d. None of the above
Last Answer : d. None of the above
Description : One of the key indicators for any organisation to leverage the Internet deals with its adaptability to change Is a True Statement Is a FALSE statement Depends on the business context Depends upon the prevailing competition
Last Answer : Is a True Statement
Description : The final stage in the development of an advertising campaign is 1. creating the advertising platform 2. developing the media plan 3. creating the advertising message 4. evaluating the effectiveness of advertising 5. none of these
Last Answer : evaluating the effectiveness of advertising
Description : Project management is the second major component of the planning phase of the systems development life cycle (SDLC), and it includes three steps: creating the work plan, staffing the project, and controlling and directing the project.
Last Answer : Ans: True
Description : For SEO site content should have? A. Title tags B.Meta Descriptions C.Both Title tags & Meta Descriptions D.None of the above
Last Answer : C.Both Title tags & Meta Descriptions
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : Commercial Exchange in B2B Markets explores the potential and importance of the electronic markets in terms of growth and dispersion of use of Internet Technologies Depends on the type of Organisation ... commercial exchange Is True for B2B Markets Doesn't holds True for B2B Markets
Last Answer : Is True for B2B Markets
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : ___ refers to all measures that can be taken directly within the website in order to improve its position in the search rankings. A. On page optimization B. Off page optimization C. Both A and B D. None of the above
Last Answer : A. On page optimization
Description : Which editor is used for creating the HTML pages? -Web-Development
Last Answer : answer:
Description : __________ falls under the A/B testing tools. a. Google Content Experiments b. Visual Website Optimizer c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Last Answer : None of the above
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Contemporary content marketing includes_______________ Videos E-books Blogs All of the above.
Last Answer : All of the above.
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above