Description : Which of the following is the form of mobile marketing? A. text B. voice call C. graphic D. All of the above
Last Answer : D. All of the above
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? * Make your website interactive with things to do such ... difficult to locate the contact information Pack a lot of graphics, photos, and text onto each page
Last Answer : Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to
Description : The best way to improve search engine ranking is with * Video A blog Having at least 500 words of text per page Using a lot of graphics per page
Last Answer : A blog
Description : Best way to improve search engine ranking is with______ A. Video B.Blog C.Having at least 500 words of text per page D.Using a lot of graphics per page
Last Answer : B.Blog
Description : Which of the following is functions of social media for business? A. participating in the conversation B. listening and monitoring C. participating in the sharing D. All of the abo
Last Answer : D. All of the abo
Description : Digital marketing includes_____________. voice broadcast podcasting RSA Both A and B
Last Answer : Both A and B
Description : Digital marketing includes_________. A. RSA B. Podcasting C. Voice broadcast D. Both B & C
Last Answer : D. Both B & C
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: Search Marketing Internet Advertising Permission-based E-Mail marketing Social Web Marketing
Last Answer : Permission-based E-Mail marketing
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : What is a great way to improve your website's stickiness , which is keeping someone on your website and encouraging them to come back? A. Make your website interactive with things to do such as quizzes ... the contact information D. Pack a lot of graphics, photos, and text onto each page Ans: A
Last Answer : A. Make your website interactive with things to do such as quizzes, downloads,
Description : The best way to improve search engine ranking is with A. Video B. A blog C. Having at least 500 words of text per page D. Using a lot of graphics per page Ans: B
Last Answer : B. A blog
Description : which is keeping someone on your website and encouraging them to come back? A. Make a website things to do a website interactive such as quizzes, downloads, etc B.a lot of text to read C. Make it difficult to locate D.Pack a lot of graphics and photos Answer: A
Last Answer : A. Make a website things to do a website interactive such as quizzes, downloads, etc
Description : Development Phase of any Website Project doesn't deals with Writing the HTML Content Creating Graphics Both the Above None of the Above
Last Answer : Both the Above
Description : ‘Call’ in marketing language means_____ A. Calling on a customer B.Telemarketing C.Calling on a salesperson D.None of the above
Last Answer : D.None of the above
Description : Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi
Last Answer : Instant return
Description : YouTube can use _________________ to automatically create captions for your videos A. voice recognition technology B. word recognition technology C. speech recognition technology D. text recognition technology
Last Answer : C. speech recognition technology
Description : Which of the following is involved in the digital marketing process? a. RSA b. Voice Broadcasting c. Podcasting d. All of the above
Last Answer : d. All of the above
Description : Digital marketing includes_____________. A. voice broadcast B. podcasting C. RSA D. Both A and B
Last Answer : D. Both A and B
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : Digital marketing is any form of marketing products or services that involves ___. electronic devices pen money book
Last Answer : electronic devices
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : What is not true about digital marketing? * Digital marketing is any form of marketing products or services that involves electronic devices Digital marketing can be done online Digital ... Digital marketing is often referred to as online marketing, internet marketing or web marketing
Last Answer : Digital marketing cannot be done online
Description : The full form of SEM is ____ in the Digital Marketing point of view. A. Search engine management B. Search engine maker C. Search engine marketing D. All of the above
Last Answer : C. Search engine marketing
Last Answer : electronic devices
Description : In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above
Last Answer : a. Location-based service
Description : what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above
Last Answer : C. Location-based Service
Description : Which one of the following practice is ethical? A. Buying links from link farms B.Stuffing the metatags with keywords C.Having the same page twice - once in html, once in pdf D.Using hidden text that users do not see but spiders can read
Last Answer : A. Buying links from link farms
Description : Which of the following factors have an impact on the google pagerank? A. The Total Number Of Inbound Links To A Page Of A Web Site B.The Text Used To Describe The Inbound Link To A Page Of ... D.The Number Of Outbound Links On The Page That Contains The Inbound Link To A Page Of A Web Site
Last Answer : A. The Total Number Of Inbound Links To A Page Of A Web Site
Description : Which of the following is the least important area in which to include your keyword(s)? A. Title B.Body Text C.Meta Keywords D.Meta Description
Last Answer : C.Meta Keywords
Description : What Is Anchor Text? A. It Is The Main Body Of Text On A Particular Web Page B.It Is The Visible Text That Is Hyper Linked To Another Page C.It Is The Text Within The Left Or Top ... D.It Is The Most Prominent Text On The Page That The Search Engines Use To Assign A Title To The Page
Last Answer : B.It Is The Visible Text That Is Hyper Linked To Another Page
Description : Which of the following tactics can harm your search rankings? A. Linking to your site from other websites B.Adding navigation links to your page’s template C.Using text that is the same color as your page’s background D.All of the above
Last Answer : C.Using text that is the same color as your page’s background
Description : What aspects of a hyperlink are not important for seo? A. The Visibility Of The Link Text B.The Place To Which The Link Leads. C.The Place From Which The Link Originates. D.The Anchor Text, Especially The Keywords In It.
Last Answer : A. The Visibility Of The Link Text
Description : Major portion of web page contributes _________________ image text video audio
Last Answer : image
Description : Which of the following factors have an impact on the Google page rank? total no of inbound links to a page of a website. subject matter of the site providing the inbound link to a page of a website the text used to describe the inbound link to a page of a website none of the above
Last Answer : total no of inbound links to a page of a website
Description : What is WordPress It is a software used to press text It is a text formatting software It is a CMS (Content Management System) It is mail service
Last Answer : It is a CMS (Content Management System)
Description : What is anchor text? A. It is the visible text that is hyperlinked to another page B.It is the main body of text on a particular web page C.The text within the left or top panel of a ... D.It is the most prominent text on the page that the search engines use to assign a title to the page
Last Answer : A. It is the visible text that is hyperlinked to another page
Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser TRUE FALS
Last Answer : FALSE
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates