Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : Which of the following are the tool for web analytics? Web trends Elogic Omniture All of the above
Last Answer : All of the above
Description : Which of the following comes under the ambit of Web analytics metrics? Transactions Usability Site performance All of the above
Description : Keyword scope" is associate with which type of scope in Web analytics? Session scope Visitor scope Page Scope None of the above
Last Answer : Page Scope
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : What Google analytics offer? E-mail based sharing Intelligence as ML algorithm Custom reports All of the above
Description : Google Analytics can never recognize returning users on mobile apps. a. True b. False c. Can be true or false d. Not defined
Last Answer : b. False
Description : Google Analytics can only recognize returning users on websites, not on mobile apps. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : B. FALSE
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Last Answer : D. All of the above
Description : ……….. is the measurement and analysis of data to inform an understanding of user behavior across web pages. 1. Web analytics 2. Data analytics 3. Marketing Analytics 4. Media analytics
Last Answer : Web analytics
Description : The focus of web analytics is to understand the? A. users of a site B. User behavior C. User activities D. All of the above
Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : ON-SITE Web Analytics can not track Competitors or related sites • TRUE • FALSE
Last Answer : TRUE
Description : Which one of the following is NOT an SEO Sub-process Content SEO Technical SEO Mobile SEO None of the above
Last Answer : None of the above
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : What is a CMS in web design Content Management System Creative Management System Content Mixing System Creatives Managerial System
Last Answer : Content Management System
Description : which is reflected in web design through ______. * different feature stories appealing to different members content referencing the needs of companies different navigation options appealing to different members status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : How do you track a conversion path across multiple website domains in Google Analytics?
Last Answer : answer:This article from google shows how to consolidate multiple domains into a single report. There are some minor changes to the tracking code. From there you should be able to set up your funnels or track paths just like you normally would within one domain I believe.
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : All conversion optimization must start with which of the following factors? A. Analytics B. Review C. Scripting D. None of the above
Last Answer : A. Analytics
Description : Where do you create a remarketing list? A. In Google Ads B. In Google Analytics C. In Google Remarketing Console D. In Google Ads or Google Analytics
Last Answer : D. In Google Ads or Google Analytics
Description : If you are building a brand new PPC account; and you want to start with your top converting terms, where is a good place to research where to find these terms? A. Your analytics account B. Your search console account C. Your merchant center account D. Your local business accoun
Last Answer : A. Your analytics account
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : A mobile app is an application that can be downloaded and installed on your mobile device or rendered within a browser TRUE FALS
Last Answer : FALSE
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Why to opt for a hybrid mobile app? rich user experience, program specific and proven for mobile apps fast development cycle, cross platform and updates app like experience None of the above
Last Answer : fast development cycle, cross platform and updates
Description : The path to conversion on mobile is not the same as on tablet or desktop due to all of the following reasons except intent different screen size context functionality
Last Answer : intent
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Description : To make your website mobile friendly, you can make your website Responsive Reactive Fast Loading Light
Last Answer : Responsive
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : What is meant by "micro-blogging"? * Blogs which are posted by companies, not individuals Blogs with limited individual posts, limited by character count typically Blogging from mobile devices All of the above
Last Answer : Blogs with limited individual posts, limited by character count typically
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which of the following is the form of mobile marketing? A. Voice call B. Text message C. Graphics D. All of the abo
Last Answer : D. All of the abo
Description : What is meant by "micro-blogging"? A. Blogs with limited individual posts B. Blogging from mobile devices C. Blogs which are posted by companies, not individuals D. All of the above
Last Answer : A. Blogs with limited individual posts
Description : For SEO site content should have? A. Title tags B.Meta Descriptions C.Both Title tags & Meta Descriptions D.None of the above
Last Answer : C.Both Title tags & Meta Descriptions
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Which amongst the following is not the part of building a Content Strategy Planning Publishing Measuring None of the above
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index