Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Which of the following iis not a benefit of content marketing? A. Increased sale B. Better customers who have more loyalty C. less engagement D. Cost saving
Last Answer : C. less engagement
Description : Which of the following is not a goal of of Content Marketing? A. Engagement B. Sales C. Customer novice D. Up-selling
Last Answer : C. Customer novice
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Last Answer : All of the above
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : One aim of e-procurement is to increase savings by bulk buying of items: * of the right quantity from the right source. of the right quality. at the right price.
Last Answer : of the right quantity
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : Contemporary content marketing includes_______________ Videos E-books Blogs All of the above.
Last Answer : All of the above.
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above
Description : Which one of the follwing is TRUE about Content Marketing Builds Brand Management and Loyalty Keeps Costs Down Is Not that Tricky Supports other Marketing Tactics
Last Answer : Is Not that Tricky
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience
Description : ) Which of the following are types of Digital Marketing? A. SEM B. SEO C. Pay per click D. Content Marketing E. All of the above
Last Answer : E. All of the above
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100% 1. the customer review of a product on an E-Commerce website. a)Awareness about the brand b)Awareness about the product c)Experience the product d)Both a&c Answer: b
Last Answer : 80 to 90%
Description : The first step in planning a marketing research project is : 1. conducting a cost / benefit analysis 2. searching the environment 3. defining and locating problems 4. assessing organization resources 5. defining goals and objectives
Last Answer : defining and locating problems
Description : What is the overall goal of relationship marketing ? 1. Encourage utilization of products over the lifespan of the consumer 2. Increase sales of new products 3. Improve profitability 4. Developing strategic partnerships with valued customers 5. All the above
Last Answer : Developing strategic partnerships with valued customers
Description : The real value of marketing research to the organization can best be understood by 1. its immediate impact on profits 2. the amount of time spent 3. how much it costs 4. improvements in the ability to make decisions 5. the increase in sales volume or market share
Last Answer : improvements in the ability to make decisions
Description : Marketing strategy during a recession should include 1. a reduction in the number of sales personnel 2. a reduction in the expenditures for new product development 3. a reduction in ... 4. promotional efforts that promote value and utility 5. increase in expenditures for marketing operations
Last Answer : promotional efforts that promote value and utility
Description : The marketing conept is a philosophy that states that an organization should try to satisfy customers needs and at the same time : 1. Increase market share 2. Increase sales 3. Achive the organization's goals 4. Always produce high quality products 5. None of these
Last Answer : Achive the organization's goals
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Last Answer : All of the above
Description : What is the best way to promote a business with social media? A. Provide Value & Don’t Over-Promote B. Encourage Engagement C. Choose the Right Platforms D. All of the above
Last Answer : D. All of the above
Description : What is the best way to promote a business with social media? Choose the Right Platforms Encourage Engagement Provide Value & Don’t Over-Promote All of the above
Description : Which of the following summarizes watch time, views, and earnings (if applicable) for the selected content? A. Engagement metrics B. Performance metrics C. Demographics D. Discovery
Last Answer : B. Performance metrics
Description : If you use a social media analytics tool like True Social Metrics, what can you use it for to get a better understanding of what content is effective - and what isn't? A. Measure the real ... topics and types of content are the most effective at engaging your influencers. D. All of the above
Description : Lewis PLC is breaking down and classifying costs to determine which are associated with specific marketing activities. Lewis is performing a A)marketing cost analysis. B)sales analysis. C)marketing audit. D)cost audit. E)variable cost analysis.
Last Answer : A)marketing cost analysis.
Description : Which of the following is a sales method, where the customer's attention is drawn, benefits are showed, and finally the deal is closed ? 1. above-the-fold-method 2. ABC method 3. Absolute Benefit Method 4. Attention Benefit method 5. None of these
Last Answer : ABC method
Description : Which of the following is NOT an advantage of Social Media Marketing Brand Awareness Customer Satisfaction Cost Ineffectiveness Gaining Market Insights
Last Answer : Cost Ineffectiveness
Description : What would the marketing budget section of a marketing plan detail? * The cost to write the plan The marketing personnel job descriptions The expected costs for each ad campaign based on the delivery method None of the above
Last Answer : The expected costs for each ad campaign based on the delivery method
Description : What would the marketing budget section of a marketing plan detail? A. The marketing personnel job descriptions. B. The expected costs for each ad campaign based on the delivery method. C. The cost to write the plan. D. All of the above
Last Answer : B. The expected costs for each ad campaign based on the delivery method
Description : Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index
Last Answer : D. Keep readers engaged and also gives search engines content to index
Description : Which of the followign is not a benefit of direct marketing ? 1. customer relationship building 2. immediate response 3. convenience 4. assists client prospecting 5. greater product access and selection
Last Answer : assists client prospecting
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : One aim of e-procurement is to increase savings by bulk buying of items: A. of the right quantity. B. from the right source. C. of the right quality. D. at the right priceE. None of the above. Ans: A
Last Answer : A. of the right quantity
Description : By bulk buying of items, One aim of e-procurement is to increase savings A.right quantity. B.right thing. C.right quality. D.right price. Answer: A
Last Answer : A.right quantity.
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : Sales Promotion Includes ___ Advertise Publicity Selling All of the above
Description : W.R.T Sales and Lead Generation, Web Analytical can be useful in Providing actionable data Lead Generation Reactive Sales Technique All of the above
Description : Sales Promotion Includes: A. Selling B. Publicity C. Advertise D. All of the above
Description : Sales Promotion Includes are: A. Advertise B.Publicity C.Selling D.All of the above
Last Answer : D.All of the above
Description : ________ goal of a business-to-business website involves an interactive dialogue with a virtual sales person. A. Sell B.Sizzle C.Serve D.None of the above
Last Answer : A. Sell
Description : The sequence of a sales process is______ A. Lead generation, call, presentation & sale B.Sale, presentation, Lead generation & call C.Presentation, Lead generation, Sale & Call D.Lead generation, Call, Sale & Presentation
Last Answer : A. Lead generation, call, presentation & sale
Description : The sequence of a sales process includes ______. Lead generation, call, presentation & sale Sale, presentation, Lead generation & call Presentation, Lead generation, Sale & Call Lead generation, Call, Sale & Presentation
Last Answer : Lead generation, call, presentation & sale
Description : Sales Promotion Includes ____. Advertise Publicity Selling All of the above