Description : Which amongst the following is included as part of the Internet Marketing Strategy Goal Setting Situation Review Both A & B Neither of A & B
Last Answer : Both A & B
Description : Wich amongst the following are examples of Content Marketing Cheat Sheet Video White Paper and Reports All of the abov
Last Answer : All of the above.
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Last Answer : All of the above
Description : Which amongst the following can be part of the site navigations scheme Exact Ambiguous Both A & B None of the Abov
Description : Which amongst the following is not a part of the process to Website Prototyping Analysis Design Develop Appeal
Last Answer : Appeal
Description : Which amongst the following does NOT comes under the People Part of the Internet Marketing Mix Training and Skills Remuneration Society Culture
Last Answer : Society
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: * Web 2.0 Web 3.0. Web 1.0 Web 3.1
Last Answer : Web 1.0
Description : the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. was known as: A. Web 1.0 B. Web 4.0 C. Web 3.0 D. Web 2.0
Last Answer : A. Web 1.0
Description : Which of the following link building tactics do search engines tacitly endorse? A. Viral Content Creation & Promotion B.Reciprocal Link Exchange Programs C.Buying Links From Link Brokers & Networks D.Renting Pages From Trustworthy Domains And Placing Links On Them
Last Answer : A. Viral Content Creation & Promotion
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : Which amongst the following comes under the common classification of Mobile Apps Native Apps We-based Apps Hybrid Apps All of the abov
Last Answer : All of the abov
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : Which amongst the following is NOT an essential component of a blog Dashboard Blogpost Search Bar Slide Bar
Last Answer : Slide Bar
Description : Which amongst the following can not be attributed as an e-mail marketing success factor Creativity Relevance Non-Integration Targeting and Timing
Last Answer : Non-Integration
Description : One amongst the following can't be attributed as an E-Mail Marketing Success Factor Creative Non-Integration Relevance Copy
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Description : Which amongst the following shall not fall under the aim of Marketing Communications Reach Tim Frequency Impact
Last Answer : Tim
Description : Which amongst the following is NOT a tool used as HTML & Graphic Editors Adobe Photoshop Macromedia Flash Director - Shockwave Wix
Last Answer : Wix
Description : IF the demand for products is unpredictable, suppliers must be able to respond quickly to inventory needs. In these cases, ____________ may be a minor consideration when compared with service, dependability, and timeliness. 1. Planning 2. Strategy 3. Objectives 4. Cost 5. Speed
Last Answer : Cost
Description : "Is Web Analytics is the process of measuring, collecting, analyzing and reporting on internet data for the purpose of understanding how website is used by audience?" TRUE FALSE
Last Answer : TRUE
Description : Measuring effectiveness of Internet Marketing can include Conversion Rate Bounce Rate Both A & B None of the Above
Description : Role of Social Media Executive is….. 1. Content Marketing 2. Admin 3. Strategy 4. Analysis
Last Answer : Admin
Description : Which of the following doesn't define the correct roles and responsibilities of content marketing strategy? a. A strategy that tries to appeal and recall its target audience. b. A ... more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Last Answer : c. Yet another name of social media marketing.
Description : Publishing ads through Facebook would fall under which media type? A. Owned media, because of your Facebook Page B. Social media channel C. Paid media D. Depends on the campaign parameters you add to your landing page link
Last Answer : C. Paid media
Description : In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0
Description : . In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0.
Last Answer : C. Web 1.0.
Description : Which type of online partnerships needs to be managed? Link building Affiliate marketing Online sponsorship All of the above.
Description : Online PR Techniques can include Link Building Viral Marketing Communicating with the Media Journalists All of The Above
Last Answer : All of The Above
Description : For SEO site content should have? A. Title tags B.Meta Descriptions C.Both Title tags & Meta Descriptions D.None of the above
Last Answer : C.Both Title tags & Meta Descriptions
Description : Which of the following is valuable in increasing a page rank? A. Static content B.Paying for placement C.No contact information D.The quantity of links from other highly ranked pages to your site
Last Answer : D.The quantity of links from other highly ranked pages to your site
Description : Approximately how many businesses are used content marketing? 10 to 20% 25 to 30% 80 to 90% 100%
Last Answer : 80 to 90%
Description : Which of the following is not a benefit of content marketing? Cost savings Increase sales Less engagement None of the above
Last Answer : Less engagement
Description : Content Marketing is a type of Digital Marketing. True False
Last Answer : True
Description : KISSMETRICS, CRAZY EGG, WOOPRA are examples of Web Analytics Mobile Analytics Content Analytics None of the above
Last Answer : Web Analytics
Description : Why is it important to post to a blog regularly? It reduces the cost per blog post Keep readers engaged and also gives search engines content to index It gives the social media marketing specialist something to do It allows more chances for the company to put down the competition
Last Answer : Keep readers engaged and also gives search engines content to index
Description : Contemporary content marketing includes_______________ Videos E-books Blogs All of the above.
Description : Is content marketing the technique of creating and distributing valuable and relevant content to attract, acquire and engage a clearly defined target audience – with the objective of driving profitable customer action. True FALSE
Last Answer : True
Description : Google Analytics, KISSMETRICS, CRAZYEGG are the examples of Content Management Software Website Optimisation Tools Campaign Management Software None of the above
Last Answer : Website Optimisation Tools
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and content SEM. SEO. SST. SFA.
Last Answer : SEO.
Description : Which of the following can be attributed as an Interactive Marketing Outcome Shaping Attitudes Delivering Content Soliciting Response All of the above
Description : Which one of the following is NOT an SEO Sub-process Content SEO Technical SEO Mobile SEO None of the above
Last Answer : None of the above
Description : Which one of the follwing is TRUE about Content Marketing Builds Brand Management and Loyalty Keeps Costs Down Is Not that Tricky Supports other Marketing Tactics
Last Answer : Is Not that Tricky
Description : What is WordPress It is a software used to press text It is a text formatting software It is a CMS (Content Management System) It is mail service
Last Answer : It is a CMS (Content Management System)
Description : Development Phase of any Website Project doesn't deals with Writing the HTML Content Creating Graphics Both the Above None of the Above
Last Answer : Both the Above
Description : What is a CMS in web design Content Management System Creative Management System Content Mixing System Creatives Managerial System
Last Answer : Content Management System
Description : This attempts to improve rankings for relevant keywords in search results by improving a website's structure and SEM SEO SST SFA
Last Answer : SEO
Description : which is reflected in web design through ______. * different feature stories appealing to different members content referencing the needs of companies different navigation options appealing to different members status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members
Description : What is the new content management tool for SWEET? * Sitecore CMS Lite Sharepoint
Last Answer : Sitecore
Description : A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______. * content ... different members of the audience different navigation options appealing to different members of the audience
Last Answer : questions on a form inquiring about the status of the business in the purchase decision process
Description : Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______. * different feature ... questions on a form inquiring about the status of the business in the purchase decision process
Last Answer : different navigation options appealing to different members of the audience