Description : Which of the following options can help monetize a free app? a. In-App Purchase b. Ad Revenue c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : Which of the following can help monetize a free app? A. Ad Revenue B. In-App Purchase C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer? a. eCPI b. eCOM c. eCPA d. None of the above
Last Answer : c. eCPA
Description : What metric should be used by an app developer to measure the maximization of Ad Revenue on his app? A. eCOM B. eCPA C. eCPI D. None of the above
Last Answer : B. eCPA
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.
Last Answer : C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : In the Freemium model typically what percentage of users pay? A. Almost all users - over 90% B. Most Users - over 60% C. Few Users - less than 20% D. Users do not pay
Last Answer : C. Few Users - less than 20%
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : Converting an opportunity to revenue by salesperson depends on ___________ 1. Sales manager 2. Pay scale 3. Skills and willingness of the sales person 4. Competitors 5. None of these
Last Answer : Skills and willingness of the sales person
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing
Last Answer : A. Measure your website data compared to your competitors
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : the example of business-to-business services offered by Google which gains advertising revenue. A.Google AdWords pay per click sponsored B.Google Apps Application Suite C.YouTube Brand Channel D.Google Search application providing online website Answer: C
Last Answer : C.YouTube Brand Channe
Description : what does the term keyword prominence refer to? A. It refers to the importance attached to getting the right keyword density. B.It refers to the fact that the keywords in bold font are ... fact that the keywords placed in important parts of a webpage are given priority by the search engines
Last Answer : D.It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
Description : What aspects of a hyperlink are not important for seo? A. The Visibility Of The Link Text B.The Place To Which The Link Leads. C.The Place From Which The Link Originates. D.The Anchor Text, Especially The Keywords In It.
Last Answer : A. The Visibility Of The Link Text
Description : …… include general performance indicators such as traffic, leads, and reach as well as channel-based indicators. 1. PPC 2. ROI 3. KPls 4. CPC
Last Answer : KPls
Description : Which of the following factors leads to a Successful PPC Advertisement? a. Selecting Relevant Keywords b. Improved Landing Page Quality c. Quality Score d. All of the above
Last Answer : d. All of the above
Description : What is formula of CRO? A. Leads Generated / Website Traffic x 100 B. Leads Generated * Website Traffic / 100 C. Leads Generated + Website Traffic x 100 D. Leads Generated + Website Traffic / 100
Last Answer : A. Leads Generated / Website Traffic x 100
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : which triggers positive or negative emotions leads to purchase motivation * emotional appeal rational appeal moral appeal irrational appeal
Last Answer : emotional appeal
Description : The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as A. emotional appeal B. rational appeal C. moral appeal D. irrational appeal
Last Answer : A. emotional appeal
Description : which triggers positive or negative emotions leads to purchase motivation A.emotional appeal B.rational appeal C.moral appeal D.irrational appeal Answer : A
Last Answer : A.emotional appea
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : How do I promote the number one airline through print ad?
Last Answer : Why not just go to the airline’s actual website and see how they promote themselves?
Description : What are the best women related ad campaigns online?
Last Answer : The Dove one! Real Beauty Website Thats the Australian link…
Description : Which of the following is the tax calculated on the sales value of the goods ? 1. Custom tax 2. Excise duty 3. Invention cost 4. Reimbursement Duty 5. Ad valorem tax
Last Answer : Ad valorem tax
Description : A price fixed by a manufacturer which cannot be varied by a retailer is called ____________ 1. Ad valorem Price 2. Manufacturing price 3. Retailer's price 4. Market Price 5. Administered Price
Last Answer : Administered Price
Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction
Last Answer : In-app messages can only contain one call-toaction
Description : What is meant by Impression Share? a. The percentage of times your ad was displayed divided by all possible impressions for that search term. b. The percentage of times your ad was displayed when it ... than your primary competitor. d. The percentage of impressions you lost due to a low ad ran
Last Answer : c. The percentage of times your ad was displayed higher than your primary competitor.
Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1
Last Answer : 2
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above
Last Answer : C. The expected costs for each ad campaign based on the delivery method
Description : When you need to create thousands of ad groups, what is the best tool to use? A. Bulk interface creator B. Report editor C. Keyword Planner D. Google Ads Edito
Last Answer : D. Google Ads Edito
Description : Which ad extension allows you to send traffic to different pages on your website? A. Structured snippet B. Call C. Sitelink D. Callout
Last Answer : C. Sitelink
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks
Last Answer : B. QS * Max CPC (bid)
Description : The most effective AdWords ad headlines ______. A. include the company name or website domain name B. do not contain the most important keywords C. directly relate to the keywords being searched D. are written in all capital letters
Last Answer : C. directly relate to the keywords being searched
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : What is Impression Share? A. The percentage of times your ad was displayed divided by all possible impressions for that search term. B. The percentage of times your ad was displayed when it was ... than your primary competitor. D. The percentage of impressions you lost due to a low ad rank.
Last Answer : C. The percentage of times your ad was displayed higher than your primary competitor.
Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category."
Last Answer : A. An ad group is a collection of related keywords and ads.
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)