Description : In order to assess the maximum revenue generated by an Ad on the app, which of the following metrics is chosen by the developer? a. eCPI b. eCOM c. eCPA d. None of the above
Last Answer : c. eCPA
Description : Which of the following options can help monetize a free app? a. In-App Purchase b. Ad Revenue c. Both (a) and (b) d. None of the above
Last Answer : c. Both (a) and (b)
Description : Which of the following can help monetize a free app? A. Ad Revenue B. In-App Purchase C. Both A and B D. None of the above
Last Answer : C. Both A and B
Description : More free users leads to ? A. At More Ad Revenue B. Less Ad Revenue C. No change in Ad Revenue D. None of the above
Last Answer : A. At More Ad Revenue
Description : Which mobile metrics are used to evaluate app engagement page views revenue and sales downloads and users monthly active users, session length and events
Last Answer : monthly active users, session length and events
Description : What is the m What is the major differe ajor difference in focus bet nce in focus between locat ween location decision ion decisions in the service sect s in the service sector and in or and ... minimization d)The focus in manufacturing is on raw materials, while the focus in service is on labour
Last Answer : c)The focus in service is revenue maximization, while the focus in manufacturing is cost minimization
Description : Which of these statements about In-app messaging is false? 1. In-app messages should not look an ad 2. In-app messages can be both promotional and functional 3. In-app creative should be personalized for different user segments 4. In-app messages can only contain one call-toaction
Last Answer : In-app messages can only contain one call-toaction
Description : Which of the following is NOT a type of mobile ad extension? A. App extension B. Call extension C. Sitelink extension D. Download extension
Last Answer : D. Download extension
Description : Above all, the advantage of competitive intelligence is that it allows you to: A. Measure your website data compared to your competitors B. Measure your website data in a vacuum C. See how much revenue your competitors are generating D. See how fast your company is growing
Last Answer : A. Measure your website data compared to your competitors
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits
Last Answer : B. Unique visitors
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above
Description : ECPI College of Technology?
Last Answer : The ECPI College of Technology is a private university that wasfounded in 1966 by Alfred Dreyfus. The college is quite large andhas ten different campuses including three in North Carolina, threein ... governs theaccreditation of over 13,000 schools and is recognized by the USBoard of Education.The
Description : Converting an opportunity to revenue by salesperson depends on ___________ 1. Sales manager 2. Pay scale 3. Skills and willingness of the sales person 4. Competitors 5. None of these
Last Answer : Skills and willingness of the sales person
Description : The _______________ stage of the product life cycle, generates most sales revenue for the firm. 1. introduction 2. growth 3. maturity 4. decline 5. none of these
Last Answer : maturity
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : The immediate purpose of analyzing digital analytics data is to: A. Make better decisions about your business B. Generate more revenue from your website C. Define the ideal customers for your business D. Drive more traffic to your website
Last Answer : A. Make better decisions about your business
Description : the example of business-to-business services offered by Google which gains advertising revenue. * Google AdWords pay per click sponsored Google Apps Application Suite YouTube Brand Channel Google Search application providing online website
Last Answer : YouTube Brand Channel
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. * Google Search ... Business Application Suite YouTube Brand Channel Google AdWords pay per click sponsored link advertising
Last Answer : Google Search application providing online website search services for website owners
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. * Google AdWords pay per click sponsored link advertising ... YouTube Brand Channel Google Search application providing online website services for website owners
Last Answer : YouTube Brand Channe
Description : ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer's website. A. Google Search application providing ... Google AdWords pay per click sponsored link advertising E. None of the above. Ans: A
Last Answer : A. Google Search application providing online website search services for
Description : ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos. A. Google AdWords pay per click sponsored link advertising B. Google Apps ... providing online website services for website owners E. None of the above. Ans: C
Last Answer : C. YouTube Brand Channel
Description : the example of business-to-business services offered by Google which gains advertising revenue. A.Google AdWords pay per click sponsored B.Google Apps Application Suite C.YouTube Brand Channel D.Google Search application providing online website Answer: C
Last Answer : C.YouTube Brand Channe
Description : Does any Apple developer make a simple monitor mirroring app for iPhone?
Last Answer : Every solution I’ve seen uses Airplay or involves jailbreaking. Just to double-check, it’s a 4 and not a 4S, correct?
Description : In Apple's App Store: when I write a review of an app, what info about me can the app's developer see?
Last Answer : answer:As far as I'm aware they can see your username (typically your email address without the @...com), the date and time you posted it. And possibly the country you're from. I ... re already sharing your location publicly. Is there anything in particular you're concerned about? Or just wondering?
Description : Can anyone recommend a great iPhone/iPad app developer?
Last Answer : My son developed TapTunes which is now for sale at the app store. It has done quite well and been well reviewed in the blogs. He now has another job so I doubt he would be interested but if you would like pm me your info and I could pass it on to him if he wants it.
Description : Point out the wrong statement. a) Google App Engine allows a developer to scale an application immediately b) The customer relationship management provider SalesForce.com has a development platform called Force. ... become a hub master at the center of many ISVs offerings d) None of the mentioned
Last Answer : The customer relationship management provider SalesForce.com has a development platform called Force.com that is an IaaS offering
Description : Which of the following statements about Google App Engine (GAE) is INCORRECT. A. It's a Platform as a Service (PaaS) model. B. Automatic Scalability is built in with GAE. As ... s applications. So, applications can take advantage of reliability, performance and security of Google's infrastructure.
Last Answer : You can decide on how many physical servers required for hosting your application.
Description : How do I promote the number one airline through print ad?
Last Answer : Why not just go to the airline’s actual website and see how they promote themselves?
Description : What are the best women related ad campaigns online?
Last Answer : The Dove one! Real Beauty Website Thats the Australian link…
Description : Which of the following is the tax calculated on the sales value of the goods ? 1. Custom tax 2. Excise duty 3. Invention cost 4. Reimbursement Duty 5. Ad valorem tax
Last Answer : Ad valorem tax
Description : A price fixed by a manufacturer which cannot be varied by a retailer is called ____________ 1. Ad valorem Price 2. Manufacturing price 3. Retailer's price 4. Market Price 5. Administered Price
Last Answer : Administered Price
Description : What is meant by Impression Share? a. The percentage of times your ad was displayed divided by all possible impressions for that search term. b. The percentage of times your ad was displayed when it ... than your primary competitor. d. The percentage of impressions you lost due to a low ad ran
Last Answer : c. The percentage of times your ad was displayed higher than your primary competitor.
Description : 1-Which digital marketing tactic commonly makes use of the 'takeover' ad format in order to develop customer reach and awareness, and provide for enhanced branding and influence? Choose the appropriate digital marketing ... using the numbered options given: Exhibit: Mark one answer: 4 2 3 1
Last Answer : 2
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above
Last Answer : C. The expected costs for each ad campaign based on the delivery method
Description : When you need to create thousands of ad groups, what is the best tool to use? A. Bulk interface creator B. Report editor C. Keyword Planner D. Google Ads Edito
Last Answer : D. Google Ads Edito
Description : Which ad extension allows you to send traffic to different pages on your website? A. Structured snippet B. Call C. Sitelink D. Callout
Last Answer : C. Sitelink
Description : What is the advantage of using multi-ad group testing? A. Can find insights across multiple ad groups B. Can find the best ad for each keyword C. Can find the best ad for a single targeting type D. Can test high traffic ad groups
Last Answer : A. Can find insights across multiple ad groups
Description : Google determines an ad`s rank based on: A. your website`s performance in Google`s natural search results. B. your CPC bid C. your keyword`s quality score on Google and its CPC. D. the length of time you have been an AdWords advertiser.
Last Answer : C. your keyword`s quality score on Google and its CPC
Description : What formula does Google use to determine the actual CPC when an advertisers ad is clicked on? A. Clicks / Impressions B. QS * Max CPC (bid) C. Position * QS D. Impressions * Clicks
Last Answer : B. QS * Max CPC (bid)
Description : The most effective AdWords ad headlines ______. A. include the company name or website domain name B. do not contain the most important keywords C. directly relate to the keywords being searched D. are written in all capital letters
Last Answer : C. directly relate to the keywords being searched
Description : What is Impression Share? A. The percentage of times your ad was displayed divided by all possible impressions for that search term. B. The percentage of times your ad was displayed when it was ... than your primary competitor. D. The percentage of impressions you lost due to a low ad rank.
Last Answer : C. The percentage of times your ad was displayed higher than your primary competitor.
Description : What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category."
Last Answer : A. An ad group is a collection of related keywords and ads.
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : An advertising model used in which advertisers pay their host only when their sponsored ad or link is clicked, is called: Search Engine Optimization (SEO) Contextual Advertising Digital Asset Optimization (DAO) Pay Per Click (PPC)
Last Answer : Pay Per Click (PPC)
Description : What would the marketing budget section of a marketing plan detail? * The cost to write the plan The marketing personnel job descriptions The expected costs for each ad campaign based on the delivery method None of the above
Last Answer : The expected costs for each ad campaign based on the delivery method
Description : Which of the following is not a social media marketing ad platform? A. Facebook B. Instagram C. Twitter D. None of the ab
Last Answer : D. None of the above
Description : What would the marketing budget section of a marketing plan detail? A. The marketing personnel job descriptions. B. The expected costs for each ad campaign based on the delivery method. C. The cost to write the plan. D. All of the above
Last Answer : B. The expected costs for each ad campaign based on the delivery method