Description : This is a term for the number of times that user click on links in a message or on a website : it is much higher for legitimate marketing emails that for spam. A. personalization B. spamming C. CTR D. spoofing
Last Answer : C. CTR
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase spam rates. C. Decrease deliverability rates D. Increase open rates and click rates
Last Answer : D. Increase open rates and click rates
Description : What are the goals that marketers should strive for in email marketing? A. Spend less time on email marketing. B. Increase open rates and click rates. C. Increase spam rates. D. Decrease deliverability rates
Last Answer : B. Increase open rates and click rates
Description : Which of the following factors is not considered when determining your quality score? a. Cost-Per-Click (CPC) Bid b. Click through Rate (CTR) c. Ad Text and Keywords d. Landing Page Relevance
Last Answer : d. Landing Page Relevance
Description : . A member of your team proposes to cap the subject line at 30 characters to increase open rate and click rate. What points would you emphasize as the primary factors of open rate and click ... and personalized message C. List size and offer D. Targeted industry and the day of the week
Last Answer : B. Specific recipients and personalized message
Description : What non-financial measure of marketing is important to track? CEO performance Number of new hires in marketing Number of impressions New customer acquisition
Last Answer : Number of impressions
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Last Answer : All of the above
Description : Which amongst the following is not a Search Engine Marketing Technique Pay Per Click [PPC] Trusted Feed including Paid-for inclusion Both A & B None of the Abov
Last Answer : Both A & B
Description : Which of the following marketing techniques are most likely to pay you? * Pay per click advertising Using social media marketing strategies Posting press releases Article marketing
Last Answer : Article marketing
Description : ) Which of the following are types of Digital Marketing? A. SEM B. SEO C. Pay per click D. Content Marketing E. All of the above
Last Answer : E. All of the above
Description : Which of the following marketing techniques are most likely to pay you? A. Pay per click advertising B. Using social media marketing strategies C. Posting press releases D. Article marketing Ans: D
Last Answer : D. Article marketing
Description : Which marketing techniques are most likely to pay you? A. Pay click advertising B.Using social media marketing C.Posting press D.article marketing Answer: D
Last Answer : D.article marketing
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : 10-An end-user's email inbox is a personal space. With this in mind, what would it be important to consider with your email marketing messages? Choose one of the following: Exhibit: Mark one answer: Etiquette Preferences Language Grammar
Last Answer : Etiquette
Description : You understand that segmentation in email marketing is important. Which one of the following is a key benefit of segmentation? Exhibit: Mark one answer: It allows you to communicate ... target groups. It allows you to personalize your message based on specific target audience characteristics
Last Answer : It allows you to personalize your message based on specific target audience characteristics
Description : How important is the authentication process in email marketing? A. Not Important B. Can be skipped C. Very Important D. depend on individual
Last Answer : C. Very Important
Description : Emails containing videos have higher open rates and click through rates. A. TRUE B. FALSE C. Can be true or false D. Can not say
Last Answer : A. TRUE
Description : Which Of The Following Factors Can Impact The Open Rate Of Your Email Campaigns? A. The subject line of the email B. The number of pictures in your email C. The number of links contained in the email D. The chance for customers to opt-out Answer: A
Last Answer : A. The subject line of the email
Description : Which of the following option will correctly give the success rate of the latest Facebook post? a. Click-through and pageviews b. Impressions and click-through c. Likes and Impressions d. Reach and engagement
Last Answer : d. Reach and engagement
Description : What is the full form of CRO? A. Cost Rate Optimization B. Conversion Rate Optimization C. Click Rate Optimization D. None of the above
Last Answer : B. Conversion Rate Optimization
Description : Which amongst the following is a tool to track Social Media Marketing Performance Hootsuite SproutSocial GOOGLE Analytics All of the above
Description : . If I want to have an estimate of the number of people who visited my website, which metric should I use? A. Sessions B. Unique visitors C. Users D. Hits
Last Answer : B. Unique visitors
Description : What metric should be used by an app developer to measure the maximization of Ad Revenue on his app? A. eCOM B. eCPA C. eCPI D. None of the above
Last Answer : B. eCPA
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : Which of the following refers to unsolicited electronic messages? 1. Opt-in email 2. Consent marketing 3. Spam 4. Opt-out email
Last Answer : Spam
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : In the email campaign, __________ delivers the advertisements into the group of targeted customers. a. Spoofing b. Indirect email marketing c. Direct email marketing d. Spamming
Last Answer : c. Direct email marketing
Description : You are considering the tone and style to adopt for the upcoming email marketing campaign. Choose the term below associated with segmentation, which refers to the social background and age profile of the target audience: Mark one answer: Geographic Relationship Demographic
Last Answer : Demographic
Description : Which one of the following describes the three main elements of data management in email marketing? Mark one answer: Subscriber Capture, Maintenance, Segmentation ... Maintenance, Differentiation Maintenance, Segmentation, Subscription Service Management, Segmentation, SubscriberCapture
Last Answer : Subscriber Capture, Maintenance, Segmentation
Description : There are a number of elements in the Digital Marketing Institute email marketing process. Choose TWO of the following: Mark one answer: Data Bounce rates Interface Response rates
Last Answer : Data
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Last Answer : All of the above
Description : Which of these marketing efforts would NOT be an effective use of campaign trackers? A. Display advertising campaigns B. Email marketing campaigns C. Social media campaigns D. Television advertising campaigns
Last Answer : D. Television advertising campaigns
Description : Which group is the MOST likely to resist becoming part of a dedicated Content Marketing group? A. Email Marketing B. Public Relations C. Social Media Marketing D. Video Marketing
Last Answer : B. Public Relations
Description : In a marketing meeting, you suggested that the company should put more emphasis on email marketing. What is the most compelling data statistic you should cite? A. It is a cheap marketing tool. ... than other marketing channels. C. People like emails. D. Email can be integrated into social media.
Last Answer : B. It generates more ROI than other marketing channels
Description : In which type of email campaige, advertisment are sent to target group of customer? A. Direct email marketing B. Indirect email marketing C. Spamming D. spoofing
Last Answer : A. Direct email marketing
Description : Which of the following comes under email marketing? A. Email newsletters B. Lead Nurturing C. Digests D. All of the above
Description : Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above
Description : Which of the following is a type of digital marketing activity? * Email marketing. Social web marketing. Viral marketing. All of the above
Description : Which of the following are types of digital marketing activities? A. Viral marketing B. Email marketing C. Social web marketing D. All of the above
Description : Digital marketing is often referred to as: A. Email B. Ofline Marketing C. Network Marketing D. Online Marketing
Last Answer : D. Online Marketing
Description : Which of the following is not a type of digital marketing activity? Email marketing Social Marketing Video Marketing All of the above
Description : Open rates are more influenced by _____. A. Industry B. Word choice C. Personalization D. The day email is sent
Last Answer : C. Personalization
Description : 2. In developing your next email campaign, you have to make a case to develop a responsive email. What is the key factor of responsive design to persuade your team? A. People open ... devices. So, the email needs to render properly regardless. D. Responsive design means mobile-first thinking
Last Answer : C. People open emails multiple times on a variety of devices. So, the email needs to render properly regardles
Description : Which of the following formulas is used by Pay-per-click? a. Ads clicked (#) / Advertising cost ($) b. Advertising cost ($) + Ads clicked (#) c. Advertising cost ($) / Ads clicked (#) d. Ads clicked (#) * Advertising cost ($
Last Answer : c. Advertising cost ($) / Ads clicked (#)
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : Last-click attribution is defined as: A. The last date on which a new customer clicked to your website B. The channel that received the most amount of clicks in the sales cycle C. The ... before the customer purchase D. The channel that sent the user to your website immediately before the sale
Last Answer : C. The last point in the sales cycle before the customer purchase