Description : In order to identify the users, web analytics tools need to report on? A. user sessions B. Unique users C. Page Views D. All of the above
Last Answer : A. user sessions
Description : What is true about CRO? A. CRO is the process of optimizing the site to increase the likelihood that visitors B. Conversion Rate is a key metric in e-commerce C. The higher the conversion rate, the better. D. All of the above
Last Answer : D. All of the above
Description : What are "any request for a file from a Web server“ in web analytics? Hits Sessions Page views Visitor
Last Answer : Hits
Description : To create a Google-friendly site, which of the following is a step towards giving visitors the information they're looking for? A. Create a helpful, information-rich site. B. Think about the words ... will attract many visitors and entice webmasters to link to your site. D. All of the above
Description : Which fact about push messaging is true? 1. Users with push enabled have 88% more app launches 2. Users with push enabled have 55% shorter intervals between app sessions 3. Users with push enabled have a 3X higher retention rate 4. All of these are true
Last Answer : All of these are true
Description : Which fact about push messaging is true? users with push enabled have 88% more app launches users with push enabled have 3x more retention rate users with push enabled have 55% shorter intervals between app sessions All of the above
Last Answer : All of the above
Description : This aims at influencing users who have begun their research on search engines, but not needed that they have visited a brand site. a)Contextual marketing b)Search retargeting c)Remarketing d)Both a&b Answer: b
Last Answer : b)Search retargeting
Description : The best way to increase the possibility of website visitors following through on contacting you is * Offer a 1-800-# Tell them to call you today Offer a freebie “take away” with your contact information Offer testimonials
Last Answer : Tell them to call you today
Description : Of the following website functions, which is the most important? * Having free reports, downloads, etc Describing the services your company provides Capturing email addresses of visitors Having contact information on every page
Last Answer : Describing the services your company provides
Description : Following website functions, which is the most important? A. Services your company provides B.Capturing email addresses of visitors C.Contact information on every page D.Having free reports
Last Answer : B.Capturing email addresses of visitors
Description : . The best way to increase the possibility of website visitors following through on contacting you is A. Offer a 1-800-# B. Tell them to call you today C. Offer a freebie “take away” with your contact information D. Offer testimonials Ans: B
Last Answer : B. Tell them to call you today
Description : Of the following website functions, which is the most important? A. Having free reports, downloads, etc B. Describing the services your company provides C. Capturing email addresses of visitors D. Having contact information on every page Ans: C
Last Answer : C. Capturing email addresses of visitors
Description : .the possibility of website visitors following through on contacting you is A. Offer a 1-800-# B. Tell them to call you C.”take away” with your contact information D. Offer testimonials Answer: B
Last Answer : B. Tell them to call you
Description : website functions, which are the most important? A.Having free reports B.services your company provides C.Capturing email addresses of visitors D.information on every page Answer: C
Last Answer : C.Capturing email addresses of visitor
Description : Why is it important to have a company blog hosted on the company web domain versus a third party blogging site? Required by law Search engine rankings will include hits on the blog as part of the overall website hits Requires less effort to maintain Cannot be hacked easily
Last Answer : Search engine rankings will include hits on the blog as part of the overall website hits
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... location. D. You can run different campaigns based on the location of the mobile user.
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location.
Description : How would you feel if interplanetary visitors came to Earth, visited us, and then said "Too weird for us"?
Last Answer : Better than if they came here and said: “Oooh, they look so tasty!”
Description : . A Hallway Page is used to: A. Attract visitors straight onto the Hallway Page from the search engines B. Organizes the Doorway Pages C. Guides people navigate to different Doorway Pages D. Enables search engine bots to index the Doorway Pages
Last Answer : D. Enables search engine bots to index the Doorway Pages
Description : What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching ... and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing
Last Answer : B. Reaching new prospects and reaching prior visitors (Remarketing)
Description : Which of the following shows you the parts of the page that are getting the most attention from your visitors? A. Hot Map B. Feng-GUI C. Heat Map D. None of the above
Last Answer : C. Heat Map
Description : Which metrics would accurately indicate the success of the latest Facebook post? A. Likes and click-through B. Impressions and click-through C. Reach and engagement D. Sessions and pageview
Last Answer : C. Reach and engagement
Description : The most common user identification technique is via? A. Sessions B. Cookies C. Segmentation D. page views
Last Answer : B. Cookies
Description : Which of the following method used to identify user sessions? A. IP address B. authenticated user C. user agent D. All of the above
Description : It allows a visited website to store its own information about a user on the user’s computer. -Technology
Last Answer : (iii) Cookies
Description : In what ways can you beat your customer's expectations? a. By making your product more appealing b. By providing unique services to your customer c. By providing great deals in terms of discounts to your customer d. By getting appropriate and relevant reviews from your customers on your website
Last Answer : b. By providing unique services to your customer
Description : How can you exceed your customer's expectations? A. By changing the appearance of the product regularly B. By providing something unique in the way you offer the service, either in the ... By providing huge discounts on your products or services D. By placing reviews prominently on your website
Last Answer : B. By providing something unique in the way you offer the service, either in the nature of the service or the energy with which you offer it
Description : Which of the following metric is used for tracking the status of email marketing? a. Conversion Rate b. Open Rate c. Bounce Rate d. All of the above
Last Answer : d. All of the above
Description : 3. Which of the following is most important metric to track email marketing? A. CTR B. Open rate C. Click rate D. All of the above
Description : What metric should be used by an app developer to measure the maximization of Ad Revenue on his app? A. eCOM B. eCPA C. eCPI D. None of the above
Last Answer : B. eCPA
Description : Which of the following can estimate size of project directly from problem specification? A. LOC B. Function Point Metric C. Both D. None
Last Answer : B. Function Point Metric
Description : What is the need to analyze digital analytics? a. For making better decisions related to the business b. For generating higher revenue from the website c. To define genuine customers for your business d. For appealing more users to drive more traffic
Last Answer : a. For making better decisions related to the business
Description : People who had earlier visited the site is __________ Customising advertisement to. a)Search retargeting b)Contextual marketing c)Remarketing d)None Answer: c
Last Answer : c)Remarketing
Description : You want to understand if users use their mobile phone to access your site. Which of the following approach is preferable? A. Ask "Are you using a mobile phone to access our site?" ... report Audience/Mobile/Overview D. This cannot be known because people use multiple devices to browse the Web
Last Answer : C. Look at the report Audience/Mobile/Overview
Description : Coverage based analysis is best described as: A. A metric used to show the logic covered during a test session providing insight to the extent of testing. B. A tool for documenting the unique ... their status through to resolution. D. The most traditional means for analyzing a system or a program
Last Answer : A. A metric used to show the logic covered during a test session providing insight to the extent of testing.
Description : …… is a tool to estimate the cost or necessary efforts for projects, work packages or activities in project management. 1. Cost budgeting 2. cost control 3. Cost analysis 4. Resource Planning
Last Answer : Cost budgeting
Description : A …… is the approximation of the cost of a program, project, or operation. 1. Cost control 2. Cost budgeting 3. Cost Analysis 4. Cost estimate
Last Answer : Cost estimate
Description : What is the correct abbreviation of SERP? a. Search Engine Result Page b. System Engine Random Page c. Search Estimate Result Page d. System Estimate Random Page
Last Answer : a. Search Engine Result Page
Description : SERP stands for? A. System Engine Result Page B. Search Earning Result Page C. Search Engine Result Page D. Search Estimate Result Page
Last Answer : C. Search Engine Result Page
Description : Accessibility w.r.t understanding site user requirement should include Number of visually impaired People Number of users of less Popular Browsers Both A & B None of the Above
Last Answer : Both A & B
Description : Niche Marketing refer to 1. A strategy that specializes in limited or unique product category 2. A strategy that specializes Niche products 3. Both 1 & 2 4. Neither 1 nor 2 5. None of these
Last Answer : A strategy that specializes in limited or unique product category
Description : Niche Marketing refers to 1. a strategy that specializes in limited or unique product category 2. a strategy that specializes niche products 3. both 1 & 2 4. neither 1 nor 2 5. none of these
Last Answer : a strategy that specializes in limited or unique product category
Description : Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called : 1. custom products 2. speciality products 3. convenience products 4. shopping products 5. none of these
Last Answer : speciality products
Description : Each web site is identified by a unique address called a 1. WWW 2. URL 3. URW 4. ULR
Last Answer : URL
Description : PPC advertising offers a unique opportunity to __________. A. Generate Leads at High Costs B. Grow Your Customer Base C. Generate Leads at Low Costs D. Both B and C
Last Answer : D. Both B and C
Description : Which of the following is true? A. You can leverage paid advertising to put your best content in front of the right target audience. B. Before creating more social media platforms, B2C ... the unique characteristics of each social platform you consider working with. D. All of the above
Description : The main objective of branding is which of the following? * To have potential customers recognize your logo and marketing materials To earn trust from your customers Promotional materials that match and coordinate Having a unique tag line
Last Answer : To earn trust from your customer
Description : The main objective of branding is which of the following? A. To have potential customers recognize your logo and marketing materials B. To earn trust from your customers C. Promotional materials that match and coordinate D. Having a unique tag line Ans: B
Last Answer : B. To earn trust from your customers
Description : which main objective of branding is? A.customers recognize your logo and marketing materials B.earn trust from your customers C.Promotional materials that match D.a unique tag line Answer: B
Last Answer : B.earn trust from your customers