What is the most important criterion for selecting an alliance partner? a) Alliance partner must help the company towards a competitive advantage. b) Alliance partner must be a multinational firm with a global market presence. c) Alliance partner must come from the same culture. d) Alliance partner must have similar assets.

What is the most important criterion for selecting an alliance partner?
a) Alliance partner must help the company towards a competitive advantage.
b) Alliance partner must be a multinational firm with a global market presence.
c) Alliance partner must come from the same culture.
d) Alliance partner must have similar assets.
by

1 Answer

Answer :

Alliance partner must help the company towards a competitive advantage.
by

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