Nuhitzu believes it has the technological expertise to produce communication systems  that will be the leaders around the globe. Boston Electronics is widely regarded as having  excellent management systems and superior marketing programme The two might form  __________ to work together on a worldwide basis.
A)a licensing agreement
B)an export trading company
C)a joint agreement
D)a strategic alliance
E)a multinational enterprise

1 Answer

Answer :

D)a strategic alliance

Related questions

Description : When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a A)joint venture B)strategic alliance C)multinational venture D)joint licensing

Last Answer : B)strategic alliance

Description : When two companies, who are usually rivals, come together to do business on a worldwide basis, this partnership is known as a 1. joint venture 2. strategic alliance 3. multinational venture 4. joint licensing 5. none of these

Last Answer : strategic alliance

Description : Cuisinart Corporation owns the Spalding name but does not produce a single golf club or tennis ball. This arrangement could indicate what type of organisational structure for international marketing? A)exporting B)trading C)joint venture D)strategic alliance E)licensing

Last Answer : E)licensing

Description : A partnership between a domestic firm and a foreign firm is known as A)a joint venture. B)an international partnership. C)a multinational enterprise D)licensing. E)exporting

Last Answer : A)a joint venture.

Description : The Grummond Group buys computer peripherals in industrialised countries and sells them to developing countries. Grummond would most likely be classified as a A)trading company. B)strategic alliance. C)joint venture. D)licensee. E)subsidiary.

Last Answer : A)trading company.

Description : Henderson Synthetics' management believes that several of the firm's products could have sizeable markets in other countries. In an attempt to maintain a low level of commitment with minimum effort and ... through A)contracting. B)exporting. C)joint ventures. D)licensing. E)subsidiaries.

Last Answer : B)exporting.

Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.

Last Answer : C)exporting.

Description : ICI has subsidiaries in many countries. ICI is A)an exporter B)a licensing company C)a trading company D)a multinational company

Last Answer : D)a multinational company

Description : Techno Ltd. buys goods in one country and sells these to buyers in another country. Techno Ltd. is A)an exporter VU Cafeteria B)a licensing company C)a trading company D)a multinational company

Last Answer : C)a trading company

Description : When exporting some common pitfalls include: A. failure to use an export management company B. failure to print service, sales, and warranty messages in local languages C. chasing orders around the ... orderly growth D. failure to consider licensing or joint venture agreements E. all of the above

Last Answer : E. all of the above

Description : Kind of organization which have integrated worldwide corporate units in different countries is classified as A. alliance enterprise B. global enterprise C. interdependence enterprise D. multinational enterprise

Last Answer : global enterprise

Description : Del Monte markets ketchup for household use to supermarkets through grocery wholesalers, and it markets ketchup for institutional use through industrial distributors and food brokers. Del Monte is using ... . C)strategic channel alliance. D)supply chain management. E)an unethical marketing channel.

Last Answer : A)dual distribution.

Description : A partnership between a domestic firm and a foreign firm is known as 1. a joint venture 2. an international partnership 3. a multinational enterprise 4. licensing 5. exporting

Last Answer : a joint venture

Description : Export agents A)bring buyers and sellers from different countries together and collect a commission for arranging sales. B)purchase products from different companies and sell them to ... customers in foreign countries. D)arrange for licensing agreements between domestic and foreign countries.

Last Answer : A)bring buyers and sellers from different countries together and collect a commission for arranging sales.

Description : What level of commitment in international marketing is most attractive when the political and economic stability of a foreign country is questionable? A)Joint ventures B)Direct ownership C)Exporting D)Limited exporting E)Licensing

Last Answer : E)Licensing

Description : When a firm believes that it must react to external conditions and tailor its strategies and structure to deal with those conditions, it has adopted a __________ perspective. A)reactionary B)relativistic C)proactive D)deterministic E)strategic

Last Answer : D)deterministic

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Description : 2) To achieve its marketing objectives, Johnson & Johnson has formulated a set of marketing strategies. This set of strategies is J & J's A)corporate strategy. B)marketing programme. C)overall strategy. D)marketing tactic. E)strategic plan.

Last Answer : B)marketing programme.

Description : Edco Ltd. is preparing a written document specifying the framework and actions for implementing and controlling marketing activities. This document is called the A)profit centre. B)marketing programme. C)strategic market programme. D)strategic business plan. E)marketing plan.

Last Answer : E)marketing plan.

Description : Which approach to international marketing involves least risk and minimum effort? A)licensing B)exporting C)franchising D)joint venturing

Last Answer : B)exporting

Description : Once a company makes a long-term commitment to a foreign market that has a promising political and economic environment, what becomes a possibility? A)Exporting B)Joint venture C)Limited exporting D)Direct ownership E)Licensing

Last Answer : D)Direct ownership

Description : Type of organization which has operating units in some foreign countries is classified as A. alliance enterprise B. global enterprise C. interdependence enterprise D. multinational enterprise

Last Answer : multinational enterprise

Description : Malcolm has come up with the idea of a well -devised system for picking up peoples' cars while they are at work, washing and waxing them, and returning them for a fee. Having been a big ... : A)direct marketing. B)franchising. C)door-to -door retailing. D)licensing. E)speciality retailing.

Last Answer : B)franchising

Description : Which of the following is NOT a strategic alliance? a) Joint marketing campaign b) Cooperative product development c) Joint venture d) Merger

Last Answer : Merger

Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity

Last Answer : C)distinctive competency

Description : What is the purpose of the CAGE framework? a) The CAGE framework investigates to what extent home demand, home factor conditions and domestic rivalry are important to multinational firms. ... d) The CAGE framework a checklist for forecasting political, economic, strategic or technological factors.

Last Answer : The CAGE framework analyses bilateral differences and commonalities between two countries.

Description : These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Last Answer : Domestic, International, Multinational, Global (Stateless)

Description : These are the Four Stages of Globalization A. Domestic, International, Multinational, Global (Stateless) B. Local, State, Country, World C. Micro, Macro, Geo-political, Geo-social D. Exporting, Licensing, Franchising, Joint Venture

Last Answer : Domestic, International, Multinational, Global (Stateless)

Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

Last Answer : B)regions.

Description : Body Shop and benetton are examples of acompanies who have employed --------- as a market entry strategy. A)franchising B)exporting C)joint ventures D)licensing

Last Answer : A)franchising

Description : BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

Last Answer : B)marketing planning.

Description : Realising that consumers have begun to seek safer cars, car makers are promoting air-bags to capitalise on this __________ while the strategic window is open. A)marketing mix B)market opportunity C)objective D)requirement E)need

Last Answer : B)market opportunity

Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Last Answer : B)brand licensing.

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

Description : Management at Algo Electronics is having difficulty in raising the introductory price on system components to cover its increased costs. Apparently, Algo used a ________ pricing policy in pricing these components. A)odd-even B)skimming C)penetration D)psychological

Last Answer : C)penetration

Description : A __________ is created when a company matches its distinctive competency to the opportunities it has discovered in the market. A)market opportunity B)market requirement C)competitive advantage D)strategic window E)competitive opportunity

Last Answer : C)competitive advantage

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Last Answer : B) brands that are attempting to compete with market leaders.

Description : The component at the centre of marketing implementation that draws the entire organisation together into a single, functioning unit is A)leadership. B)shared goals. C)the marketing strategy. D)people. E)systems.

Last Answer : B)shared goals.

Description : Which factorAn electronics company is trying to decide how many new computers it should produce for export to China. Which factor would most likely cause the company to produce a large number of computers?

Last Answer : A. New technology makes shipping to China cheaper than ever before. B. The Chinese government has recently raised taxes on all foreign products. C. Chinese workers have a low degree of computer education. D. Chinese consumers believe that computer prices will drop in the future.

Description : What is the most important criterion for selecting an alliance partner? a) Alliance partner must help the company towards a competitive advantage. b) Alliance partner must be a multinational firm with ... Alliance partner must come from the same culture. d) Alliance partner must have similar assets.

Last Answer : Alliance partner must help the company towards a competitive advantage.

Description : Which of the following statements about technological forces in international marketing is TRUE? A)Television advertising can be used universally throughout the world. B)Much of the technology used in ... always a viable option. D)Technology is generally not a problem in international marketing.

Last Answer : B)Much of the technology used in industrialised regions of the world may be ill-suited for developing countries.

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

Description : Competitive interference with a test marketing programme is called A)tactical interference. B)jamming. C)test interference. D)squeezing. E)ramming.

Last Answer : B)jamming.

Description : Marketing activities conducted by individuals and organisations to achieve some goal other than ordinary business goals such as profit is: A)nonbusiness marketing. B)organisational marketing. C)individual marketing. D)enterprise marketing.

Last Answer : A)nonbusiness marketing.

Description : The Chairman of Unilever states that the world is just one big market. He feels anyone not taking this stance is systematically passing up profitable business. His approach MOST closely ... B)global marketing. C)export marketing. D)full-scale international marketing. E)export agenting

Last Answer : B)global marketing.

Description : The section of the marketing plan that states what needs to be done, how and why refers to: A)marketing activation. B)marketing performance. C)marketing control. D)marketing implementation. E)strategic activation.

Last Answer : D)marketing implementation

Description : A firm should develop a marketing plan A)for each strategic business unit. B)for each different marketing strategy. C)for each different target market. D)for each good or service. E)once a month.

Last Answer : B)for each different marketing strategy.

Description : The long -term view, or vision, of what the organisation wants to become is called the A)mission statement. B)purpose statement. C)vision statement. D)marketing plan. E)strategic vision.

Last Answer : A)mission statement.

Description : Which one of the following is an example of management expectations from the independent auditors? a. An expert providing a written communication as the product of the engagement. b. Individuals who ... in management decision-making. d. An internal source of expertise on financial and other matters

Last Answer : An expert providing a written communication as the product of the engagement