In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification

In __________ , the marketing and technology of new products are related to current products, but the new ones are introduced into new markets. A)backward integration B)conglomerate diversificatio n C)forward integration D)horizontal diversification E)concentric diversification
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E)concentric diversificati
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Last Answer : D)backward integration.

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Description : When a firm enters into some business which is related with its present business in terms of technology, marketing or both it is called as _____________. A. conglomerate diversification. B. horizontal integration. C. vertical integration. D. concentric integration.

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Last Answer : C)dominant component.

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Last Answer : C)buyer characteristics and the purposes for which they buy products

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