A film company and a music recording company may choose to combine,
believing that the result will be more effective than the sum of the two
component parts. What term is used for the benefits?
A. Synergy
B. Diversification
C. Integration
D. Consolidation
believing that the result will be more effective than the sum of the two
component parts. What term is used for the benefits?
A. Synergy
B. Diversification
C. Integration
D. Consolidation