How much do Newspaper Ads cost per column inch?

How much do Newspaper Ads cost per column inch?
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Answer :

Newspaper ads vary considerably in cost depending on the newspaper, and sometimes depending on the day of the week. Whereas the non-contract rate for Wall Street Journal ads is $1,773.12 per inch, USA Today charges $788 per inch for Monday through Thursday and $944 per inch on Fridays.
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