Description : What traditional marketing technique is YouTube closest to? A. Print advertising B. Radio advertising C. Mail Advertising D. Television advertising
Last Answer : D. Television advertising
Description : To drive traffic back to your app, you should use . But if you want to increase interaction within the app, you should use: 1. Push notification and In-app messaging 2. In-app messaging and Push alerts 3. Email marketing and Mobile ads 4. App store optimization and Remarketing ads
Last Answer : Push notification and In-app messaging
Description : How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website ... on their site and sites such as YouTube D. Creating a magazine print ad with the company website
Last Answer : C. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Description : Which of the following would be leveraging both social network and traditional marketing? Handing out print advertisements with a coupon for a store A print advertisement in a magazine which ... an advertisement on a message board Hosting a video ad on YouTube not otherwise seen elsewhere
Last Answer : A print advertisement in a magazine which drives people to a website where there is a free trial offe
Description : Which of the following is not a traditional forms of digital marketing? Telivision Radio Banners All of the above
Last Answer : All of the above
Description : Which of the following is not a traditional forms of digital marketing? A. radio B. TV C. billboard D. All of the above
Last Answer : D. All of the above
Description : Which of the following is not a traditional forms of digital marketing? * radio TV billboard All of the above
Last Answer : All of the above
Description : Which of these not a traditional forms of digital marketing? A. TV B. Radio C. Billboard D. All of the above
Description : Internet Marketing is known as also by 1. Mobile Marketing 2. Online Marketing 3. Social Media Marketing 4. Traditional Marketing
Last Answer : online Marketing
Description : Four elements that distinguish mobile marketing from traditional mass marketing are: scope of audience, type and format of messages, ___________, and response tracking. location-based targeting wide coverage mass distribution interest group setting
Last Answer : location-based targeting
Description : Which of the following is not a type of Mobile marketing activity? 1. SMS Marketing 2. Mobile Commerce 3. Print Advertisement 4. In-App Marketing
Last Answer : Print Advertisement
Description : Once an advertiser opts in to advertise with Google’s partner in their campaign settings, they should have ___________ to have ads with Google maps for mobile. 1. Store Extension 2. Mobile Extension 3. Product Extension 4. Location Extension
Last Answer : Location Extension
Description : Recently, we analyzed thousands of apps to flesh out key trends. Which trend did we NOT see? A. People spend more time with apps if they own a large screen mobile device B. Overall time in app ... D. Users who find your app organically and users who come from ads perform the same once in-app
Last Answer : C. Smartphone users spend more time with apps than tablet users
Description : Which of the following is not a correct match ? Print media- traditional marketing Pay per click- Internet advertising model Generating leads- landing pages Real time results- television advertising
Last Answer : Real time results- television advertising
Description : Which is not a digital marketing tool? 1. Google Ads 2. Google Keyword planner 3. Google play 4. Google analytics
Last Answer : Google Pay
Description : In what ways can site traffic help in assessing the market value? a. Overall site traffic can be followed, and a general idea of marketing's impact can be determined. b. There is no ... can be tracked d. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : c. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? A. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined B. There is no correlation ... be tracked D. Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : C. Ads can send receivers to a specific landing page, which can be tracked
Description : How is site traffic useful in evaluating marketing? Overall site traffic can be followed and a general idea of marketing and its impact on It can be determined There is no ... be tracked Product sales from the company website can be attributed directly to the marketing campaign
Last Answer : Ads can send receivers to a specific landing page, which can be tracked
Description : Which of the following is NOT the benefit of digital marketing ? Any business can contend with their competitor irrespective of the size using digital marketing If the target customers are not ... out from ads Digital marketing is cost effective for small businesses All of the above
Description : Which of these is not an example of offline integration with mobile? 1. Missed call marketing 2. Real time pricing 3. Instant return 4. Hotspot marketing-Bluetooth/Wi-Fi
Last Answer : Instant return
Description : Traditional publicity vs. Content Marketing: What works best?
Last Answer : answer:They work best in combination today. Traditional publicity is like free advertising. It is priceless and still gets a lot of eyeballs. But the Web is super fast at spreading the word.
Description : The traditional marketing style involves 1. telemarketing 2. digital marketing 3. retail marketing 4. direct marketing 5. all of these
Last Answer : telemarketing
Description : This type of Marketing involves any marketing activity conducting online. 1. Traditional Marketing 2. Web marketing 3. Cause Marketing 4. Transactional Marketing
Last Answer : Web marketing .
Description : How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for ... method of delivery, a marketing plan either way will be similar D. None of the abov
Last Answer : B. The staff requirements and skill sets for social marketing are different
Description : Traditional Marketing style involves_______________ Tele marketing Digital Marketing Indirect marketing Direct marketing
Last Answer : Direct marketing
Description : Which of the following are advantage(s) of digital marketing over traditional marketing? Digital marketing is not Performance oriented Targeting of audience on the basis of user's interest is not possible in digital marketing Both A & B Neither of A & B
Last Answer : Neither of A & B
Description : . How does creating a social network marketing plan differ from a traditional marketing plan? * The brand image should be completely different for social marketing The staff requirements and skill sets ... the method of delivery, a marketing plan either way will be similar None of the above
Last Answer : The staff requirements and skill sets for social marketing are different
Description : Which of the following is not a type of digital Marketing Activity? 1. Social Media Marketing 2. Digital Display Marketing 3. Email Marketing 4. Print Advert
Last Answer : Print Advert
Description : ) How many main pillars of digital marketing? A. online marketing B.offline marketing C.print marketing D.Both A & B
Last Answer : D.Both A & B
Description : Which of the following is not a type of digital marketing? A. Social marketing. B.Print advertising C.Internet marketing. D.e-marketing.
Last Answer : B.Print advertising
Description : __________ doesn't fall under the category of digital marketing. a. TV b. Billboard c. Radio d. All of the above
Last Answer : d. All of the above
Description : M-Commerce is a new term in latest marketing technique. It is _______________ 1. Misuse of Mobile phones & E-commerce 2. Mobile phones in marketing 3. Marketing by Commerce Students 4. Mega Commercial activities 5. None of these
Last Answer : Misuse of Mobile phones & E-commerce
Description : What is Digital Marketing? Digital Marketing refers to the marketing of products and services of a company or business through digital channels such as search engines, websites, email, social media, ... with the following components: o SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Last Answer : SEO o SMO o SEM o Email Marketing o Affiliate Marketing
Description : ___________ is the set of practices that enables organizations to communicate and engage interactively with their audiences through any mobile device or network. 1. Mobile marketing 2. Social web marketing 3. Internet marketing 4. Social media marketing
Last Answer : Mobile marketing
Description : The rise of ___________ has led marketing to evolve away from a hierarchical one-sided mass communication model towards more participatory technologies (e.g. social channels and online communities). 1. Website 2. Social media 3. Web platform 4. Mobile App
Last Answer : Social media
Description : Which is a type of digital Marketing? 1. Internet Marketing 2. Mobile Marketing 3. Social Media Marketing 4. All of the Above
Last Answer : All of the Above
Description : In mobile marketing, the full form of LBS is __________. a. Location-based service b. List-based service c. Lead-based service d. None of the above
Last Answer : a. Location-based service
Description : Which of the following is the most common delivery channel in terms of mobile marketing? a. Graphic b. Text c. Voice call d. Search engine marketing
Last Answer : b. Text
Description : 2-What is the structured, systematic process that involves delivering electronic marketing messages directly to targeted subscribers known as? Choose one of the following: Exhibit: Mark one answer: Online marketing Mobile marketing Email marketing Subscriber marketing
Last Answer : Email marketing
Description : what is the full form of LBS in mobile marketing? A. Lead-based Service B. List-based Service C. Location-based Service D. None of the above
Last Answer : C. Location-based Service
Description : Which of the following is most common delivery channel for mobile marketing? A. text B. voice call C. graphic D. Search engine marketing
Last Answer : A. text
Description : Which of the following is the form of mobile marketing? A. text B. voice call C. graphic D. All of the above
Description : Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs ... particular location. D. You can run different campaigns based on the location of the mobile use
Last Answer : B. It allows you to customize the marketing messages to suit the needs of users of a particular location
Description : Which amongst the following can be considered as a type of Mobile Marketing Click-to-Download Click-to-Call Click-to-Message All of the above
Description : Mobile Marketing is a subset of Mobile Advertising TRUE FALSE
Last Answer : TRUE
Description : Which amongst the following are part of Mobile Marketing elements QR Codes E-Mail Marketing Mobile Optimised Web Pages All of the above
Description : Digital marketing is associated with advertising which is displayed through digital mediums such as ___. A. search engines B. websites C. social media D. mobile apps E. All of the above
Last Answer : E. All of the above
Description : Which of the following is the form of mobile marketing? A. Voice call B. Text message C. Graphics D. All of the abo
Last Answer : D. All of the abo