mainly pays for a brand that guarantees quality ... in marketing textbooks, perfumes (probably more like colognes or eau de toilette) are mentioned as an exceptional example of goods, where customers paradoxically demand a high price, as soon as you become cheaper, demand drops - against other types of goods there is inverted elasticity by that I mean that branded perfumes are overpriced, but always good quality cheaper perfumes can be good or poor quality it's similar to alcohol branded clothes are also overpriced, but you can buy a good thing and a skunk