Intel Inside. Good to the last drop. Finger-lickin’ good. Just do it. All these, thought varied in scope, they have one thing in common: all these lines are famous product slogans. Also known as branded tag lines, companies were quick to realize the selling power of these ingenious yet short but sweet marketing tools. Now that’s smart advertising! Hey, you got to admit, that “Intel Inside” sticker looks cool on any CPU.
A branded tag line is a word or phrase used by as companies as a marketing tool during product advertisements. Also known as product slogans or branded tags, these witty and often memorable phrases help increase consumer awareness regarding the product being advertised. This is especially evident in modern day industries. Some of the most successful and lucrative companies have used brand tag lines at some point or another.
Advantages of Branded Tag Lines
Opens an opportunity for the company to communicate with its consumers in an efficient and creative manner.
Works well with brand symbols.
Can help define a new product or what the company is all about.
Can help breathe new life into an existing product without the need for a full rebranding.
Unlike brand symbols, branded tag lines may be changed without damaging the product’s identity.
Frequently changing branded tag lines is okay, but not brand symbols.
Distinctly separates a product from other similar products.
Communication-wise, branded tag lines usually make more sense (being more direct to the point) than brand symbols
In this highly competitive world, branded tag lines are almost always a must. You are putting your product and your company at a steep disadvantage if you choose not to use a tag line to advertise your product. On the other hand, a combination of a branded symbol and smart tag line will put your company right up there at the height of the competition.