Set up the right campaign goalsWhile creating PPC campaigns to increase brand awareness you might want to go for one of the following goals- number of impressions, click-through rate (CTR), cost-per-click (CPC), or post engagement that will get your brand in front of the new audience.Find your target audienceTargeting your buyer persona on proper channels allows you to reach the relevant audience for your brand. You can select your target audience on Google Ads by refining your search based on the in-market audience, Demographics, market research, site targeting, and remarketing.Let’s have a quick look at these PPC targeting strategies.Focus on the relevant keywordsAds containing keywords matching a user’s search query are more likely to get you an enhanced quality score in the search engi