Description : The purchase of ___________ is least likely to be affected by demographic factors 1. a car 2. table salt 3. a computer for home use 4. fast food 5. low fat cheese
Last Answer : table salt
Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements
Last Answer : C)does the supplier also sell to my competitors
Description : Linda and George are caught up in the fitness craze and are looking for a health club to join. This purchase is likely to be affected by __________ involvement. A)low B)internal C)enduring D)evoked E)perceived
Last Answer : C)enduring
Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic
Last Answer : B)organisational
Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density
Last Answer : C)Type of organisation
Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use
Last Answer : C)Geographic
Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use
Last Answer : A)Demographic
Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related
Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.
Last Answer : D)situational, lifestyle, and demographic.
Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural
Last Answer : B)social
Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational
Last Answer : A) low-involvement
Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.
Last Answer : C)grocery shoppers.
Description : A representative from Coca-Cola automatically stops by a local fast-food outlet once a month to determine how much soft-drink syrup the store will need. This is an example of which type of organisational purchase: A)new-task B)modified rebuy C)straight rebuy D)negotiated
Last Answer : C)straight rebuy
Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived
Last Answer : D)situational
Description : Bob Roberts of Roberts Construction is planning to buy a piece of earth-moving equipment. He would most likely base his purchase decision on ______ of the alternative machines: A)description B)sampling C)inspection D)reputation
Last Answer : C)inspection
Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.
Last Answer : B)social factors.
Description : A production operative at a cheese factory discovered that the slicing process could be speeded up if the machine had a certain type of arm attached. He consulted the supervisor about purchasing one. The operative would be considered the A)user B)influencer C)buyer D)decider E)gatekeeper
Last Answer : A)user
Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion
Last Answer : B)price
Description : Company sales forecasts are least likely to be based on A)executive judgment. B)customer surveys or sales -force surveys. C)time series analysis. D)market tests. E)single -variable or multivariable segmentation.
Last Answer : E)single -variable or multivariable segmentation.
Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising
Last Answer : E)Extensive television advertising
Description : Which of the following is least likely to be directly involved in actually making sales? A)Order taker B)Current -customer salesperson C)Order getter D)Field order taker E)Support personnel
Last Answer : E)Support personnel
Description : Which one of the following products is LEAST likely to be segmented according to stages in the family life cycle? A)Single person housing B)Ford cars C)Holidays to Greece D)Diet Coke E)Hotpoint refrigerators
Last Answer : D)Diet Coke
Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising
Last Answer : E) Advertising
Description : After purchasing a new Micra, George sees a Fiesta pass him on the street and begins to wonder if he made the right choice. George is affected by A)problem recognition B)cognitive dissonance C)internal search D)alternative evaluation E)framing
Last Answer : B)cognitive dissonance
Description : A grocery shop wants to order several dozen large grade 1 eggs from its local supplier. The shop's buyer will most likely use which purchase method: A)description B)sampling C)negotiation D)inspection
Last Answer : A)description
Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor
Last Answer : B)a situational factor
Description : Input-output analysis is most likely to yield what type of information? A)The number of employees that a firm has B)The industries that purchase the major portion of an industry's output C ... is getting on its equipment investments D)The type of inventory turnover that is characteristic of a firm
Last Answer : B)The industries that purchase the major portion of an industry's output
Description : Sales objectives for individual salespersons can be stated using several terms. Which of the following would LEAST likely be used for stating an individual salesperson's goal? A)Unit volume sales B) ... Ratio of profits relative to number of sales calls D)Average number of calls per time period
Last Answer : C)Ratio of profits relative to number of sales calls
Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey
Last Answer : B)a telephone
Description : Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase ... development. A)business analysis B)product development C)test marketing D)screening E)idea generation
Last Answer : E)idea generation
Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing
Last Answer : E)telemarketing
Description : The consumer is MOST likely to use limited problem solving for : A)Laundry detergent B)Toothpaste C)A new car D)A blender E)A foreign holiday
Last Answer : D)A blender
Description : Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of ... the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional
Last Answer : B)proxemic
Description : Which of the following firms would most likely have a monopoly for its competitive environment? A)Sunset Cablevision B)Montgomery Transport C)Post Office Parcel Services D)Telecom Car Phones E)Dorset Lawn Care
Last Answer : A)Sunset Cablevision
Description : If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment
Last Answer : B)patent
Description : A manufacturer has decided to improve its inventory management by maintaining low inventory levels and waiting to purchase materials until right before they are needed in production. This inventory ... time (JIT). B)inventory minimisation. C)economic order quantity.D)reorder point maximisation.
Last Answer : D)reorder point maximisation.
Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.
Last Answer : C)if there are similarities between the two cultures.
Description : Age and skill selective migration from rural areas has not affected adversely to which of the following demographic attribute? -Geography
Last Answer : (d) Balance in age and sex composition
Description : 1. For which sport is the Val Barker Cup awarded in the Olympic Games? 2. Who is the player to claim 50 ODI wickets in least number of matches? 3. Which nutrients are most likely to be ... Which Indian port leads in imports? 20. Of which metal were the tools and weapons of Harappan civilisation?
Last Answer : Answer : 1. Boxing 2. Ajantha Mendis 3. Vitamins 4. Laterite 5. Sanskrit 6. 35 years 7. Methane 8. Long term and short term credits 9. Himalayas 10. 1498 11. Veena 12. Hookworm 13. 6 months 14. Kunchikal Falls 15. Lahore 16. mo 17. Chhao of Mayurbhanj 18. U.S. 19. Mumbai 20. Copper, tin and bronze
Description : George Prakash has a group of farmers who provide him with a regular supply of fresh vegetables. He picks up their produce and has a regular route of grocers and restaurants who inspect and purchase ... operation is which type of wholesaler? A)Drop shipper B)Limited-line C)Truck D)Cash-and-carry
Last Answer : C)Truck
Description : The Grummond Group buys computer peripherals in industrialised countries and sells them to developing countries. Grummond would most likely be classified as a A)trading company. B)strategic alliance. C)joint venture. D)licensee. E)subsidiary.
Last Answer : A)trading company.
Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales
Last Answer : C)product
Description : Which product is MOST likely be purchased through routine decision making? A)Car B)Desk C)Shirt D)Soft drink
Last Answer : D)Soft drink
Description : USA Chemicals' president is very excited about the possibility of the firm's British subsidiary having access to all of the EU. He realises that it will be some time before this area truly becomes ... one of the following factors? A)Available advertising media B)Culture C)Law D)Technology
Last Answer : B)Culture
Description : You have returned from a trip where you enjoyed free parking all day, shopped at IKEA and Toys 'r' Us, lunched in a burger bar, and went to a cinema in the afternoon before joining the motorway for the ... business district. B)a suburban centre. C)an edge -of-town shopping area. D)a retail park.
Last Answer : D)a retail park.
Description : If RCA Records saw all compact disc customers as pretty much alike and thus offered only one marketing mix, it would be using the _________ approach: A)heterogeneous B)undifferentiated C)segmented D)differentiated E)concentrated
Last Answer : B)undifferentiated
Description : Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force
Last Answer : C)a societal force
Description : A product's _________ is the place it occupies in the minds of consumers relative to competing brands: A)segment B)position C)attribute D)image
Last Answer : B)position
Description : Sunshine Conservatories has launched a series of ads in which it attempts to demonstrate its' products superiority on selected attributes relative to competitive brands. It is attempting to _________ its product. A)segment B)profile C)promote D)position
Last Answer : D)position
Description : How do I construct a demographic life table? (Yes, homework help.)
Last Answer : Do you mean ”e of x” like the function e(x), or are you talking about exponents, such as e^x?