Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts to change shoppers' attitudes represents _________ for fur retailers. A)an opportunity B)self-regulation C)a societal force D)an economic force E)a technological force

Lynx has demonstrated against the sale of coats made of animal furs.This group's efforts  to change shoppers' attitudes represents _________ for fur retailers.
A)an opportunity
B)self-regulation
C)a societal force
D)an economic force
E)a technological force
by

1 Answer

Answer :

C)a societal force
by

Related questions

Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a leading sports personality C)Information on shoppers' attitudes purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Description : Which of the following represents an output from the marketing environment? A)Money borrowed by Liverpool F.C. to help finance its operations B)Nike's television advertising campaign featuring a ... purchased by Debenhams Department Stores D)Steel purchased by Volvo to be used in producing cars

Last Answer : B)Nike's television advertising campaign featuring a leading sports personality

Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This process is called: A)environmental scanning B)survey of environment C)marketing information analysis D)environmental analysis

Description : Compaq Computers collects information about political, legal, regulatory, societal, VU Cafeteria economic, competitive and technological forces that may affect its marketing activities. This ... scanning B)survey of environment C)marketing information analysis D)environmental analysis

Last Answer : D)environmental analysis

If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Description : If Adidas needs to survey retailers attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Adidas will probably use _________ survey. A)a mail B)a telephone C)a mall intercept D)a personal interview E)an in-home survey

Last Answer : B)a telephone

PEST is an acronym which stands for ________. A. Political, Environment, Societal, Technology. Share institution privatization. B. Political, Economic, Societal, Technological. C. Political, Economic, Social, Technological. D. People, Economy, Standards, Transport.

Description : PEST is an acronym which stands for ________. A. Political, Environment, Societal, Technology. Share institution privatization. B. Political, Economic, Societal, Technological. C. Political, Economic, Social, Technological. D. People, Economy, Standards, Transport.

Last Answer : C. Political, Economic, Social, Technological.

Which of the following is NOT one of the factors that interact to determine the ethical decision -making process in marketing? A) Relationships with superiors B) Laws and regulation s C) Opportunity D) Individual factors E) Relationships with coworkers

Description : Which of the following is NOT one of the factors that interact to determine the ethical decision-making process in marketing? A) Relationships with superiors B) Laws and regulations C) Opportunity D) Individual factors E) Relationships with coworkers

Last Answer : B) Laws and regulation s

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Description : Parents Against Drunk Drivers is a group that acts to change attitudes and laws about driving under the influence of alcohol. This group primarily markets A)goods B)ideas C)services D)political messages

Last Answer : B)ideas

The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

Description : The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

Last Answer : D)individual

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Description : A wholesaler would be least likely to sell its produce items to: A)a food specialty store. B)a grocery store. C)grocery shoppers. D)an employee cafeteria. E)a hospital.

Last Answer : C)grocery shoppers.

Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers

Description : Burger King would likely find which one of the following lifestyle segments to be MOST attracted to its products? A)avid shoppers B)kitchen birds C)kitchen strangers D)constrained shoppers E)hurried shoppers

Last Answer : C)kitchen strangers

the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Description : the National Association of Hoisery Manufacturers sets guidelines for its member VU Cafeteria firms to follow regarding the use of unethical practices, it is engaging in: A)legislation B)lobbying C)self-regulation D)environmental scanning E)trade restraint

Last Answer : C)self-regulation

A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Description : A television advertisement showing the safety features of the Volvo 240 DL would be best classified as which of the following? A)Product advertising B)Pioneer advertising C)Defensive advertising D)Societal marketing E)Publicity

Last Answer : A)Product advertising

ducts and processes on a firm or on society in general? A)Technology Assessment B)Environmental Scanning C)Societal Estimation D)Environmental Assessme E)Social Audit

Description : ducts and processes on a firm or on society in general? A)Technology Assessment B)Environmental Scanning C)Societal Estimation D)Environmental Assessme E)Social Audit

Last Answer : A)Technology Assessment

what is the average price of fur coats?

Description : what is the average price of fur coats?

Last Answer : Fur coats vary in prices. Coats start at $1,500 and go up from there.

Where can I buy fur coats in Los Angeles?

Description : Where can I buy fur coats in Los Angeles?

Last Answer : You can purchase authentic fur coats in Los Angeles at Furs By Lafayette, 227 East Pico Blvd. (213) 744-0333. Faux furs can be found at any Target Store, Macys, Barneys, H and M store.

Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly rods etc. His interest in such products would be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Last Answer : D)situational

7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated an understanding that for industrial firms demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Description : 7) DuPont implemented an expensive advertising campaign for Stainmaster carpet because the firm understood that if it could sell more carpeting the mills would buy more of its chemicals. DuPont demonstrated ... demand is often A)proportional. B)downward sloping. C)inelastic. D)derived. E)seasonal.

Last Answer : D)derived.

If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment D)technological assessment

Description : If RCA developed a new technology that made 3-D imagery possible through the use of videotape played on an advanced television set, it would be more likely to market this innovation if it could obtain a: A)competitive advancement B)patent C)low price advantage D)technological assessment

Last Answer : B)patent

A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Description : A phase out approach can be best described as : A)allowing the product to decline without a change in the marketing strategy B)exploiting any strengths left in the product C)immediately dropping the product from the product mix D)intensifying marketing efforts in core markets

Last Answer : A)allowing the product to decline without a change in the marketing strategy

Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming

Description : Which of the following pricing methods is used most often by retailers? A)Markup pricing B)Price discrimination C)Price differentiation D)Return on investment E)Price skimming

Last Answer : A)Markup pricing

If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after -shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Description : If Ralph Lauren offers to give retailers half the costs they incur in advertising Polo after-shave, the retailers have the option of taking advantage of a(n): A)seasonal discount. B)allowance. C)trade discount. D)noncumulative refund. E)cash discount.

Last Answer : B)allowance.

If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Description : If Nordica offered a 25 percent discount to retailers that ordered ski boots in February for delivery in May, the retailer would have the option of taking advantage of which type of discount? A)Trade B)Cumulative C)Cash D)Quantity E)Seasonal

Last Answer : E)Seasonal

Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards helping retailers promote these products. Gwen is a: A)a technical salesperson B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Description : Gwen works for a cosmetics manufacturer and is responsible for ensuring that resellers have adequate quantities of products when and where they need them. She is also devoting much of her time towards ... B)an advisory salesperson C)a field order taker D)an order getter E)a trade salesperson

Last Answer : E)a trade salesperson

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Last Answer : C)Trade sales promotion

In her search for a site for a new boutique she plans to open, Sarah has narrowed the choices down to three locations. Her friend Judy suggests that Sarah do an assessment of the other types of retailers surrounding these three locations. . She is suggesting that Sarah consider site ------ A)traffic. B)structure. C)compatibility. D)congeniality. E)convergence.

Description : In her search for a site for a new boutique she plans to open, Sarah has narrowed the choices down to three locations. Her friend Judy suggests that Sarah do an assessment of the other types of ... Sarah consider site ------ A)traffic. B)structure. C)compatibility. D)congeniality. E)convergence.

Last Answer : C)compatibility.

Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Description : Tupperware, Amway, and Avon sell products outside the confines of retail facilities. They are A)discount retailers. B)traditional retailers. C)speciality retailers. D)nonstore retailers. E)home delivery retailers.

Last Answer : D)nonstore retailers.

A retail establishment that is open twenty -four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production -oriented.

Description : A retail establishment that is open twenty-four hours a day A)will have higher sales than other retailers. B)provides time utility. C)is adhering to the marketing concept. D)provides form utility. E)is production-oriented.

Last Answer : B)provides time utility.

One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing environments. D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Description : One of the results of the consolidation of wholesaling firms is A)a trend toward globalization of world markets. B)that more wholesalers are becoming specialists. C)changes in the marketing ... . D)that wholesalers are losing their power over retailers. E)increased competition among retailers.

Last Answer : B)that more wholesalers are becoming specialists.

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. D)do not take title to but take physical possession of the goods. E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Description : Drop shippers A)take title to but not physical possession of the goods. B)do not take title to or physical possession of the goods. C)take title to and physical possession of the goods. ... . E)are similar to truck wholesalers but provide the extra service of placing products on retailers' shelves.

Last Answer : A)take title to but not physical possession of the goods.

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Description : Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves? A)Truck wholesaler B)Cash -and -carry wholesaler C)Rack jobber D)Drop shipper E)Mai l -order wholesaler

Last Answer : C)Rack jobber

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C)Producer, wholesalers, retailers, consumers D)Producer, retailers, consumers E)Producer, agents, wholesalers, retailers, consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is studying the country's A. Natural conditions B. Technological feasibility C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Description : Karen is studying the potential for selling her company's products in China. As part of her analysis, she is assessing the number, types and availability of wholesalers and retailers. Karen is ... C. Social and cultural norms D. Distribution structure E. Legal and political constraints

Last Answer : D. Distribution structure

By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Description : By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Last Answer : A)benefits

A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Description : A depth interview is MOST likely to be used to: A)alter a buyer's attitudes toward a product. B)influence a buyer's perceptions of a product. C)discover a buyer's motives. D)increase a buyer's knowledge of a product. E)identify a buyer's personality.

Last Answer : C)discover a buyer's motives.

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, organisational, psychological and individual C)environmental, psychological, individual and technological D)technological, organisational, environmental and interpersonal E)environmental, organisational, technological and individual

Description : What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, ... , organisational, environmental and interpersonal E)environmental, organisational, technological and individual

Last Answer : A)environmental, organisational, interpersonal and individual

Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programme The two might form __________ to work together on a worldwide basis. A)a licensing agreement B)an export trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise

Last Answer : D)a strategic alliance

JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Description : JCB would look to which of the following factors to determine how trade barriers would affect its ability to market its earth-moving equipment in various countries? A) Political and legal forces B) Interpersonal forces C) Social forces D) Technological forces E) Industrial forces

Last Answer : A) Political and legal forces

If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade

Last Answer : A)quantity

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one of the following strategic issues retailers must consider? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Description : Through the years, chemist shops have added more and more unrelated products to their product mix, such as greetings cards, food items, and small appliances. This illustrates which one ... ? A)Tumbled product assortment B)Product lot combination C)Scrambled merchandising D)Wheel of retailing

Last Answer : C)Scrambled merchandising

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.