Nestle wants to expand its line of food products. The managers sent surveys to customers to determine which food items would appeal to customers. Nestle is currently in the _________ phase of new product development. A)business analysis B)product development C)test marketing D)screening E)idea generation

Nestle wants to expand its line of food products. The managers sent surveys to customers
to determine which food items would appeal to customers. Nestle is currently in the
_________ phase of new product development.
A)business analysis
B)product development
C)test marketing
D)screening
E)idea generation
by

1 Answer

Answer :

E)idea generation
by

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