The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and: A)person-specific B)social C)demographic D)situational E)cultural

The three major categories of influences that are believed to influence the consumer  buying decision process are personal, psychological, and:
A)person-specific
B)social
C)demographic
D)situational
E)cultural
by

1 Answer

Answer :

B)social
by

Related questions

The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Description : The three major categories of influences that are believed to influence the consumer buying decision process are personal, psychological, and 1. person-specific 2. social 3. demographic 4. situational 5. cultural

Last Answer : social

The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, situational, and attitudes.D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Description : The three major personal influences believed to affect the consumer buying decision process are: A)perception, motives, and attitudes. B)personality, learning, and perception. C)demographic, ... and attitudes. D)situational, lifestyle, and demographic. E)situational, perception, and motives.

Last Answer : D)situational, lifestyle, and demographic.

The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, situational and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Description : The three major personal influences believed to affect the consumer buying decision process are 1. perception, motives, and attitudes 2. personality, learning and perception 3. demographic, ... and altitudes 4. situational, lifestyle and demographic 5. situational, perception and motives

Last Answer : situational, lifestyle and demographic

The three factors that influence the ethical decision -making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and situational variables. C)individual factors, organisational relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Description : The three factors that influence the ethical decision-making process include A)individual factors, corporate culture, and peer influence. B)opportunity, personal moral philosophies, and ... relationships, and opportunity. D)peer influences, personal moral philosophies, and opportunity.

Last Answer : C)individual factors, organisational relationships, and opportunity.

Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Description : Which one of the following is considered a situational factor influencing the consumer buying decision process? A)Family B)Culture C)A raise in pay D)Personality E)Social class

Last Answer : C)A raise in pay

A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This is an example of __________ influence on the organisational buying decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Description : A buyer for Debenhams Department Store orders handbags from a certain supplier because the supplier allows the buyer to maintain the store's policy of thirty-day advance purchase notice. This ... decision process. A)environmental B)organisational C)interpersonal D)individual E)demographic

Last Answer : B)organisational

What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, organisational, psychological and individual C)environmental, psychological, individual and technological D)technological, organisational, environmental and interpersonal E)environmental, organisational, technological and individual

Description : What are the four main categories of factors that influence organisational buying decisions? A)environmental, organisational, interpersonal and individual B)environmental, ... , organisational, environmental and interpersonal E)environmental, organisational, technological and individual

Last Answer : A)environmental, organisational, interpersonal and individual

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called A)motivational influences. B)social factors. C)roles. D)personality influences. E)cultural influences.

Last Answer : B)social factors.

Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological forces that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Description : Personality characteristics, perception, motives, ability, knowledge and attitudes: A)operate independently of environmental influences B)can be measured accurately by marketers C)are psychological ... that may influence consumers'behaviour D)are external forces that affect consumers' behaviour

Last Answer : C)are psychological forces that may influence consumers'behaviour

The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, where they buy a new tyre. Here the buying process was affected by:A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Description : The Kellys are on a family outing. As they approach Bellvue Zoo, a tyre on their car is punctured by a metal object on the road. Using the spare, they drive to the next petrol station, ... A)cognitive dissonance B)a situational factor C)an internal search factor D)framing E)a cognitive factor

Last Answer : B)a situational factor

The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

Description : The four main categories of factors that influence organisational buying decisions are organisational, interpersonal, environmental, and: A)technological B)economic C)power relationships D)individual

Last Answer : D)individual

Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Description : Shopping in her local Spar, Jim sees a new diet cola. He picks up a six-pack to take home and try. This purchase is indicative of__________ decision making: A) low-involvement B) extensive C) internal set D) situational

Last Answer : A) low-involvement

Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Description : Psychological forces that influence where a person purchases products on a regular basis are called: A)convenience responses. B)patronage motives. C)shopping motives. D)pattern responses. E)routine decisions.

Last Answer : B)patronage motives.

There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation

Description : There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation

Last Answer : A)consumer protection legislation

Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly rods etc. His interest in such products would be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Description : Tom is trying to close a major sale with a customer who is a trout fishing enthusiast. Tom starts reading fishing catalogues and going to sports goods shops to learn as much as he can about fly ... be best classified as _________ involvement. A)low B)high C)enduring D)situational E)perceived

Last Answer : D)situational

A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Description : A consumer's buying decisions are affected in part by the people around him or her. These people and the forces they exert on a buyer are called 1. motivational influences 2. social factors 3. roles 4. personality influences 5. cultural influences

Last Answer : social factors

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier

After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the organisational buying decision process? A)problem recognition B)product specification C)product-supplier search D)product selection E)product evauation

Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation

Last Answer : C)product-supplier search

The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? A. Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Description : The factors such as the buyer's age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer's decisions refers to ... Personal characteristics B. Psychological characteristics C. Behavioral characteristics D. Demographical characteristics

Last Answer : D. Demographical characteristics

Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Description : Before hosting a dinner party, Mike notices that he does not have enough dishes and decides to look for another set. Mike has just gone through which stage of the consumer decision-making process? A)Problem recognition B)Information search C)Evaluation of alternatives D)Evoked set formation

Last Answer : A)Problem recognition

Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Description : Industrial products are A)purchased for personal consumption. B)frequently purchased for both their functional aspects and their psychological rewards. C)traditionally classified according to their characteristics and intended uses. D)not purchased by nonbusiness organisations.

Last Answer : C)traditionally classified according to their characteristics and intended uses.

A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm is most likely in which stage of the organisational buying decision process? A)problem recognition B)product specification C)product supplier search D)product selection

Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection

Last Answer : A)problem recognition

Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Description : Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Last Answer : D)the intentions associated with a particular behaviour and the rights of the individual.

Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not be noticed by Corner Market. This relates to ------- as an influence in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Description : Sandra, a new salesperson for Brenham Foods calls in an order for twice the amount of merchandise that Corner Market requested because she knows that it will increase her sales and will not ... in ethical decision making. A)opportunity B)exposure C)significant others D)peers E)external rewards

Last Answer : A)opportunity

What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocat

Description : What source of information is usually effective for moving consumers to the evaluation stage of the product adoption process? A)Salespersons B)Mass communication C)Personal sources D)Consumer advocates

Last Answer : C)Personal sources

Cultural values would be part of which of the following factor in macro environment? a. Demographic b. Social c. Ecological d. Natural

Description : Cultural values would be part of which of the following factor in macro environment? a. Demographic b. Social c. Ecological d. Natural

Last Answer : Social

Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Description : Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Last Answer : C)Geographic

McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Description : McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

Last Answer : A)Demographic

Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Description : Gillette was the first marketer of disposable razors to offer a product specifically designed for women. This is an example of segmentation using _______ variables: A)Demographic B)Psychographic C)Geographic D)Family life cycle E)Product use

Last Answer : A)Demographic

British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Description : British Steel provides steel to various manufacturers in Britain. British Steel would most likely segment markets based on which one of the following variables: A)Demographic B)Psychographic C)Type of organisation D)Socio-economic E)Market density

Last Answer : C)Type of organisation

he purchase of _________ is least likely to be affected by demographic factors. A)a car B)table salt C)a computer for home use D)fast food E)low fat cheese

Description : he purchase of _________ is least likely to be affected by demographic factors. A)a car B)table salt C)a computer for home use D)fast food E)low fat cheese

Last Answer : B)table salt

Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Description : Maria is shopping for a designer suit to wear to an important interview. She really wants to impress her prospective employer. Maria will most likely use which type of consumer decision making? A)Routine response B)Limited C)Extensive D)Intensive

Last Answer : C)Extensive

he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market

Description : he Students Union is buying office equipment. For a supplier, the Students Union is an example of : A)a producer market B)a consumer C)a reseller market D)an institutional market

Last Answer : D)an institutional market

An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

Description : An intuitive manager could best be described as one who: A)uses scientific problem solving B)eliminates uncertainty in decision making C)searches out facts and data systematically D)uses an orderly approach to gathering information E)uses personal knowledge and experience to make decisions

Last Answer : E)uses personal knowledge and experience to make decisions

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Description : A consumer contest is an example of A)personal selling. B)sales promotion. C)advertising. D)indirect selling. E)public relations.

Last Answer : B)sales promotion.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

Description : Leesport plans to get together a small group of department store buyers to talk about their buying patterns and interests. Leesport is planning: A)an experiment B)a mall intercept survey C)personal interviews D)a questionnaire E)a focus group

Last Answer : E)a focus group

A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product specific spending pattern C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

Description : A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product ... C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

Last Answer : b)a product specific spending pattern

The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Description : The major segmentation variables for consumer markets, refers to which of the following? A. Geographic, density, psychographic, behavioral B. Gender, demographic, psychographic, lifestyle C. Geographic, demographic, psychographic, behavioral D. None of the above

Last Answer : C. Geographic, demographic, psychographic, behavioral

Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Description : Which one of the following is an example of a customer in an organisational market? A)a homemaker who buys detergent B)a consumer who hires a solicitor C)a shop owner who buys pencils for use in his shop D)a plant manager who buys petrol for her personal car

Last Answer : D)a plant manager who buys petrol for her personal car

Gender emphasizes that masculinity and femininity are products of a. Social factor b. Cultural factor c. Psychological factor. d. All of the above.

Description : Gender emphasizes that masculinity and femininity are products of a. Social factor b. Cultural factor c. Psychological factor. d. All of the above.

Last Answer : a. Social factor

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Description : As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top-quality beef," Wham Burger's director of marketing brings up the issue of the ethics of ... [s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Last Answer : E)society

The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Description : The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Last Answer : A)selling to the final consumer.

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer characteristics C)buyer characteristics and the purposes for which they buy products. D)buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Description : The major factors used to divide markets into consumer markets or organisational markets are the A)buyer characteristics and size of purchases. B)product prices and buyer ... )buyer characteristics and product characteristics. E)buyers characteristics and the frequency of purchases.

Last Answer : C)buyer characteristics and the purposes for which they buy products

Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Description : Fraudulent usage, inability to attract potentially brand -loyal customers, and use by current customers but not new customers, are believed to be disadvantages of which of the following? A)Sweepstakes B)Money refunds C)Frequent -user incentives D)Coupons E)Premiums

Last Answer : D)Coupons

Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Description : Combat Cancer Society engages in activities designed to influence attitudes toward smoking. This type of activity is called ---------marketing. A)services B)product C)social D)business

Last Answer : C)social

A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is examining the __________that influence(s) the firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Description : A marketing manager for a small computer manufacturer is analysing the potential effects of political, legal, social, and economic forces on the firm's operations. The marketing manager is ... firm's strategy. A)operating situation B)marketing environment C)trends D)economic conditions

Last Answer : B)marketing environment