Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze in Northern Europe. Which of the following segmentation variables is in use here? A)Demographic B)Psychographic C)Geographic D)Life cycle E)Product use

Zerex markets its radiator liquid as a coolant in Southern Europe and as an antifreeze  in Northern Europe. Which of the following segmentation variables is in use here?
A)Demographic
B)Psychographic
C)Geographic
D)Life cycle E)Product use
by

1 Answer

Answer :

C)Geographic
by

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