McDonald's uses a segmentation strategy for its sandwiches based on characteristics such as age, gender and income. It is using which group of segmentation variables? A)Demographic B)Psychographic C)Geographic D)Education E)Product related

McDonald's uses a segmentation strategy for its sandwiches based on characteristics  such as age, gender and income. It is using which group of segmentation variables?
A)Demographic
B)Psychographic
C)Geographic
D)Education
E)Product related
by

1 Answer

Answer :

A)Demographic
by

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