Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.
Last Answer : C)PepsiCo selling soft drinks.
Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts
Last Answer : D)observation
Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity
Last Answer : C)Sales promotion
Description : Natalie had fourteen balls. Each one color. She alternated the colors each day, there was a blue, pink, purple, green, red, yellow, black, white, orange, turquoise, tan, neon pink, and brown. Each day of the ... the week will she go to Arby's? What ball will she have while she is at Arby's? -Riddles
Last Answer : She will go to Arby's on Monday, for that is the first day of the week and A is the first letter of the alphabet. So on Tuesday she would go to Burger King. On Wednesday she would go to Chick- ... because red is the first color of the rainbow. So on Tuesday she would have a Orange ball. And so on.
Description : Are there any websites that could help me find proctor and gamble coupons?
Last Answer : As of right now the only way to get Proctor and Gamble coupons online is directly from their Web site. Their site for coupons is as follows; pgeverydaysolutions.com/pgeds/pg-brandsaver-samples-coupons.jsp. They typically have coupons or samples about once a month.
Description : _____, the Ge _, the General Motors of the co s of the cosmetics world, has a pa d, has a passionately held be y held belief that t f that the appeal is first the spirituality, and then ... . a. Avon Company b. Heaven Sent Company Heaven Sent Company c. Estee Lauder Companies d. Proctor and Gamble
Last Answer : c. Estee Lauder Companies
Description : A color with a wavelength longer than that of yellow is: A. Red B. Blue C. Violet D. Green
Last Answer : A. Red
Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories
Last Answer : C)Tying agreement
Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.
Last Answer : D)needs of middlemen.
Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable
Last Answer : E)multivariable
Description : By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes
Last Answer : A)benefits
Description : Mark correct option a) Pink check slip for ordinary paid and unpaid bundle b) Blue check slip for Airmail c) White check slip for both express & differed bundle d) Marked 2 diagonal line green for local article, yellow for rajdhani & blue for metro bundle e) All the above
Last Answer : e) All the above
Description : Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.
Last Answer : B)product
Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width
Last Answer : C)product mix depth
Description : A beam of white light is passed through a diffraction grating and the resulting spectrum is allowed to fall on a screen. Which one of the following is the color of light that undergoes the greatest deviation from its original direction? Is it: A. Red B. yellow C. Blue D. violet Engineering
Description : __________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective
Last Answer : A)Category
Description : If Planters is concerned that acquiring a taste for its new product, honey -roasted macadamia nuts, takes time, it should use __________ packaging. A)family B)multiple C)tamper-resistant D)unlabeled E)transparent
Last Answer : B)multiple
Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging
Last Answer : B)Promotion
Description : Which primary colors (blue, red, yellow) do i need to create pink color?
Last Answer : red and white will give you pink.
Description : One day, a scientist was down in his personal lab. It was around 11 o'clock. He was working late on poisons and their antidotes. He was hungry, so he went to get a snack. Suddenly, he found ... and pink colored poisons in his lab. All of them were deadly. Which one did the scientist choose? -Riddles
Last Answer : The white one, since sugar is known as 'White Poison'.
Description : The pink house is made of pink, the blue house is made of blue, the yellow house is made of yellow, what is the green house made of? -Riddles
Last Answer : Glass!
Description : Acids turn blue litmus into which color? (1) Green (2) Red (3) Pink (4) Colourless
Last Answer : (2) Red Explanation: Blue litmus paper turns red under acidic conditions and red litmus paper turns blue under basic or alkaline conditions, with the color change occurring over the pH range 4.5–8.3 at 25 °C (77 °F).
Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location
Last Answer : D)use of product
Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing
Last Answer : E)telemarketing
Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.
Last Answer : E)on-time delivery.
Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising
Last Answer : D)Personal selling
Description : Benetton is a manufacturer of knitwear that operates several plants in Europe. Which one of the following would be an example of a fixed cost for Benetton? A)Yarn B)Overtime labour C)Packaging D)Rent for the plant E)Dye
Last Answer : D)Rent for the plant
Description : Suppose the frozen foods division of Unilever purchases food trays and boxes from the organisation's packaging division. The form of pricing used to charge the frozen foods division is called: A)zone ... B)base -point pricing. C)business -unit pricing. D)transfer pricing. E)price discrimination.
Last Answer : D)transfer pricing
Description : Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion
Last Answer : C)Personal selling
Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing
Last Answer : E)Market information, transportation, warehousing, and financing
Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.
Last Answer : A)advertising expenditures.
Description : Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm
Last Answer : E)Provides an overall image of the firm
Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising
Last Answer : E) Advertising
Description : Premier, a smokeless cigarette, failed because it could not be easily lit with a match. This failure was due to: A)poor distribution. B)high prices. C)lack of customer satisfaction. D)poor promotion. E)poor packaging.
Last Answer : C)lack of customer satisfaction.
Description : Bruce walks around behind purchasing agent Shannon Wise as she looks at the pamphlet describing Hyster's new conveyer system. Shannon stands up and walks to a table on the other side of ... the __________ communication Shannon is sending. A)tactile B)proxemic C)kinesic D)verbal E)promotional
Last Answer : B)proxemic
Description : A potato tuber has been cut into two halves. A few drops of iodine solution are placed on the cut surface of one of the halves. What colour change will be noticed? (1) From brown to blue-black (2) From brown to orange-red (3) From blue to pink (4) From pink to blue-green
Last Answer : (1) From brown to blueblack Explanation: Any form of starch (carbohydrate) turns blue-black when iodine solution is applied to it. This is because starch is composed of polymers of ... already mentioned. The complex of iodine stuck inside the amylose coil produces a characteristic blueblack colour.
Description : potato tuber has been cut into two halves. A few drops of iodine solution are placed on the cut surface of one of the halves. What colour change will be noticed? (1) From brown to blue-black (2) From brown to orange-red (3) From blue to pink (4) From pink to blue-green
Last Answer : (1) From brown to blueblack Explanation: The Iodine test is used to test for the presence of starch. Iodine solution — iodine dissolved in an aqueous solution of potassium iodide — reacts with the starch producing a purple black colour.
Description : A potato tuber has been cut into two halves. A few drops of iodine solution are placed on the cut surface of one of the halves. What colour change will be noticed? (1) From brown to blue–black (2) From brown to orange–red (3) From blue to pink (4) From pink to blue–green
Last Answer : From brown to blue–black
Last Answer : From brown to blue-black
Description : Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.
Last Answer : A)the product is used infrequently.
Description : The spray bottle for Windowlene glass cleaner could be considered a secondary-use package because A)its shape is ideal for multiple-unit packaging. B)glass cleaner works on chrome as well as glass. C)customers can reuse it for other purposes.
Last Answer : C)customers can reuse it for other purposes.
Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process
Last Answer : B)packaging
Description : Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through A)transit time. B)loading cartridges. C)packaging. D)containerisation.
Last Answer : D)containerisation.
Description : Multiple packaging is A)likely to increase demand. B)the same as family packaging. C)the most effective type of packaging. D)the most expensive type of packaging
Last Answer : B)the same as family packaging.
Description : Marketers should view packaging as a major strategic tool, especially for A)consumer convenience products. B)consumer shopping products. C)industrial products. D)specialty products.
Last Answer : A)consumer convenience products.
Description : A firm may decide that all packages are to be similar or include one major element of the design. This approach to promote an overall company image is called A)family extension. B)family packaging. C)overall packaging. D)package extension.
Last Answer : B)family packaging.
Description : The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: A)trade name B)trade mark C)brand name D)brand mark
Last Answer : D)brand mark
Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product
Last Answer : C)actual product
Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.
Last Answer : C)if there are similarities between the two cultures.
Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing
Last Answer : C)People