Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Marketers of Procter & Gamble products define markets on the basis of both volume  usage of the product and annual family income. This is an example of which market  segmentation approach?
A)homogeneous
B)multisegement
C)variable
D)benefit
E)multivariable
by

1 Answer

Answer :

E)multivariable
by

Related questions

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In terms of consumer demand and spending behaviour, marketers are most interested in: A)wealth VU Cafeteria B)consumer credit C)disposable income D)pretax income E)high incomes

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