__________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

__________ packaging means that the product is packaged in line with the packaging
practices associated with a particular product category.
A)Category
-consistent
B)Category
-specific
C)Innovative
D)Multiple
-category
E)Selective
by

1 Answer

Answer :

A)Category
by

Related questions

If Planters is concerned that acquiring a taste for its new product, honey -roasted macadamia nuts, takes time, it should use __________ packaging. A)family B)multiple C)tamper-resistant D)unlabeled E)transparent

Description : If Planters is concerned that acquiring a taste for its new product, honey -roasted macadamia nuts, takes time, it should use __________ packaging. A)family B)multiple C)tamper-resistant D)unlabeled E)transparent

Last Answer : B)multiple

Moral philosophies A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong. C)focus on the intentions associated with a particular behaviour and on the rights of the individual. D)remain consistent in both work and family situations.

Description : Moral philosophies A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong. C)focus on ... and on the rights of the individual. D)remain consistent in both work and family situations.

Last Answer : B)are principles or rules that individuals use to determine what is right or wrong.

During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to get and keep Becker's business, it must pay particular attention to product quality and: A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on -time delivery.

Description : During her first call on Becker Industries, Rhonda is told by the senior purchasing agent that this firm, like most industrial buyers, has two major complaints with its suppliers. If Rhonda's firm is to ... A)low prices. B)stable prices. C)packaging problems. D)sales support. E)on-time delivery.

Last Answer : E)on-time delivery.

Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

Description : Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

Last Answer : E)Provides an overall image of the firm

Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.

Description : Homepride Foods would probably not want to use multiple packaging for its Royal baking powder because A)the product is used infrequently. B)storage would be more difficult. C)shelf space could not be maximized. D)transport costs would increase.

Last Answer : A)the product is used infrequently.

When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline

Description : When Clorox introduced bleach in a no-drip bottle, the firm was taking action consistent with its product being in the __________ stage of product life cycle. A)introduction B)growth C)maturity D)decline

Last Answer : C)maturity

10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need for such a service. This situation represents a failure in which A)Establishment of a customer information system B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Description : 10) First National Bank launches an innovative in-home banking system tied to personal computers. The product is not widely accepted because bank customers don't see the need ... B)Organisation structure C)Top management commitment D)Technological advance E)Scanning corporate capabilities

Last Answer : A)Establishment of a customer information system

Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.

Description : Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.

Last Answer : B)product

Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals. D)maximising the greatest good for the greatest number of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Description : Utilitarian moral philosophies focus on A)the Golden Rule. B)the rights of individuals and the intentions associated with a particular behaviour. C)maximising the greatest good for specific individuals ... of people. E)resolving conflicts and ensuring mutual benefit for all members of society.

Last Answer : D)maximising the greatest good for the greatest number of people.

When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Description : When only one outlet in a relatively large geographic area is used to distribute a product that is consumed over a long period of time, a(n) __________ channel arrangement is developed A)inclusive B)general C)exclusive D)selective E)physical

Last Answer : C)exclusive

A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Description : A genuinely new product, as the compact disc player once was, offers A)lower prices than existing products. B)at least two new product features. C)innovative benefits to consumers. D)better value than existing products.

Last Answer : C)innovative benefits to consumers.

When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Description : When Bell Laboratories attempts to anticipate the effect of new products and processes on its own innovations, other business organisations, and society in general, it is engaging in: A)product differentiation B)monopolistic competition C)technology assessment D)innovative marketing

Last Answer : C)technology assessment

Multiple packaging is A)likely to increase demand. B)the same as family packaging. C)the most effective type of packaging. D)the most expensive type of packaging

Description : Multiple packaging is A)likely to increase demand. B)the same as family packaging. C)the most effective type of packaging. D)the most expensive type of packaging

Last Answer : B)the same as family packaging.

The spray bottle for Windowlene glass cleaner could be considered a secondary-use package because A)its shape is ideal for multiple-unit packaging. B)glass cleaner works on chrome as well as glass. C)customers can reuse it for other purposes.

Description : The spray bottle for Windowlene glass cleaner could be considered a secondary-use package because A)its shape is ideal for multiple-unit packaging. B)glass cleaner works on chrome as well as glass. C)customers can reuse it for other purposes.

Last Answer : C)customers can reuse it for other purposes.

In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective

Last Answer : E)selective

Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through A)transit time. B)loading cartridges. C)packaging. D)containerisation.

Description : Piggyback, fishyback, and birdyback are terms usually associated with gaining efficiency in shipping through A)transit time. B)loading cartridges. C)packaging. D)containerisation.

Last Answer : D)containerisation.

Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total sales as sales increase. C)moving from intensive to selective product exposure. D)reducing the number of product models in the product line

Description : Managing a product in the growth stage of its life cycle might include A)lowering prices after developmental costs have been recovered. B)raising promotion expenditures as a percentage of total ... intensive to selective product exposure. D)reducing the number of product models in the product line

Last Answer : A)lowering prices after developmental costs have been recovered.

A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Description : A group of closely related product items that are considered to be a unit because of marketing, technical, or end-use considerations is a product A)category. B)dimension. C)extension. D)line. E)mix.

Last Answer : D)line.

Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Description : Which of the following approaches to the marketing mix in international markets is MOST consistent with globalisation? A)keep product and promotion the same B)adapt product only C)adapt promotion only D)adapt promotion and prive E)invent new products

Last Answer : A)keep product and promotion the same

A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Description : A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.

Last Answer : D)specific version of a product.

A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product specific spending pattern C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

Description : A spending pattern that indicates the annual amounts households spend for particular VU Cafeteria products within a general product class is called: A)a consumer spending pattern B)a product ... C)a behavioural spending pattern D)a comprehensive spending pattern E)an average spending pattern

Last Answer : b)a product specific spending pattern

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and financing C)Warehousing, transportation, and advertising D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and ... D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Last Answer : E)Market information, transportation, warehousing, and financing

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Last Answer : D)use of product

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

In packaging a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which color? A)Black B)Yellow C)Pink D)Green E)Blue

Description : In packaging a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which color? A)Black B)Yellow C)Pink D)Green E)Blue

Last Answer : A)Black

Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price based mostly on their cost. B)charge prices consistent with their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Description : Tommy Hilfiger introduces a new line of men's ties targeted at men who are very statu s - conscious. In keeping with this assessment, department stores selling the ties should A)charge a price ... their existing ties. C)discount the ties to move them rapidly. D)use the price variable symbolically.

Last Answer : D)use the price variable symbolically.

Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C)bribe salespeople to push one product over another. D)fail to disclose information to consumers about the risks associated with using a product. E)manufacture a product that is very similar to a competing product.

Description : Product -related ethical issues can arise when marketers A)do not provide consumers with enough information about how a product is priced. B)force intermediaries to behave in a specific manner. C) ... with using a product. E)manufacture a product that is very similar to a competing product.

Last Answer : D)fail to disclose information to consumers about the risks associated with using a produc

In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Description : A product's packaging is considered to be part of the A)core product B)augmented product C)actual product

Last Answer : C)actual product

he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Last Answer : C)People

14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Description : 14) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate? A)Petrol B)Jaguar cars C)Cigarettes D)Laundry detergent E)Moderately priced luggage

Last Answer : E)Moderately priced luggage

When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Description : When __________ branding is used, all of a firm's products are branded with the same name or at least part of the name. A)individual B)trademark C)family D)selective E)extension

Last Answer : C)family

Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the A)production B)sales C)marketing D)social

Description : Boldnew, the maker of a highly innovative light bulb, finds that it has excess stocks. The firm increases its advertising budget by 50 per cent and doubles its sales staff. This company is operating as if it were operating which of the A)production B)sales C)marketing D)social

Last Answer : B)sales

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price while it retains profitability C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Description : A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price ... C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Last Answer : D)Beating or matching the prices of competitors

A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

Description : A __________ is a retail establishment that combines supermarket and discount store shopping in one location. A)superstore B)department store C)category killer D)hypermarket E)megamarket

Last Answer : D)hypermarket

Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout

Last Answer : B)phase-out

Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks the perpetrator how she would feel if such information was being spread about her personal life.Henry's response is most consistent with which one of the following moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Description : Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks ... moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

Last Answer : A)Ethical formalism

In developing a new herbicide, Atwell Chemicals comes up with two formulations. Option 1 is more effective in killing weeds but has a questionable impact on ground water. Option 2 is generally seen as safe but somewhat less effective than its alternative. In choosing Option 2, the firm's stance is consistent with which one of the following moral philosophies? A)Egalitarianism B)Utilitarianism C)Ethical directionism D)Contract theory E)Pluralism

Description : In developing a new herbicide, Atwell Chemicals comes up with two formulations. Option 1 is more effective in killing weeds but has a questionable impact on ground water. Option ... following moral philosophies? A)Egalitarianism B)Utilitarianism C)Ethical directionism D)Contract theory E)Pluralism

Last Answer : B)Utilitarianism

Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written so that it can be measured accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Description : Which of the following is not a characteristic of a marketing objective? A)Consistent with both business -unit and corporate strategy B)Expressed in clear, simple terms C)Written ... accurately D)Specifies a time frame for its accomplishment E)Detailed enough for marketing strategy implementation

Last Answer : E)Detailed enough for marketing strategy implementation

1) Which one of the following buying situations is MOST consistent with routine response behaviour? A)John buying his first pair of basketball shoes B)Mary buying a new set of tyres for her car C)Henry buying a new fishing rod and reel D)Sally buying a quarter pounder at McDonalds E)Bill buying a new software programme

Description : 1) Which one of the following buying situations is MOST consistent with routine response behaviour? A)John buying his first pair of basketball shoes B)Mary buying a new set of tyres for her car ... rod and reel D)Sally buying a quarter pounder at McDonalds E)Bill buying a new software programme

Last Answer : D)Sally buying a quarter pounder at McDonalds

The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Description : The XKL company wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies? A)The customer is always right B)Making money is our business C)Sell, sell, sell D)Keep prices low E)Focus on today

Last Answer : A)The customer is always right

__________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive promotion 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Description : __________ includes practices such as overstating the product's features or performance, luring the cutomer to the store for a bargain that is out of stock, or running rigged contests. 1. Deceptive ... 2. Deceptive packaging 3. Deceptive pricing 4. Deceptive cost structure 5. none of these

Last Answer : Deceptive promotion

Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and inspecting foods. C)have specialised knowledge of a particular commodity. D)provide services on a somewhat permanent basis and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Description : Many food brokers are more accurately described as manufacturers' agents because they A)handle food products from a single manufacturer. B)provide assistance in grading, negotiating, and ... and operate in specific geographic territories. E)charge higher commissions than most other brokers.

Last Answer : D)provide services on a somewhat permanent basis and operate in specific geographic territories

Moral philosophies: A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong C)focus on the intentions associated with a particular behaviour and on the rights of the individual.

Description : Moral philosophies: A)are concerned with maximising the greatest good for the greatest number of people. B)are principles or rules that individuals use to determine what is right or wrong C)focus on the intentions associated with a particular behaviour and on the rights of the individual.

Last Answer : B)are principles or rules that individuals use to determine what is right or wrong

Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Description : Ethical formalism philosophies focus on A)the rights of consumers and the greatest good for society. B)situational ethics and increasing profits C)maximising the greatest good for the greatest number of people. D)the intentions associated with a particular behaviour and the rights of the individual.

Last Answer : D)the intentions associated with a particular behaviour and the rights of the individual.

Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point -of-purchase displays D)packaging E)telemarketing

Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing

Last Answer : E)telemarketing

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

Benetton is a manufacturer of knitwear that operates several plants in Europe. Which one of the following would be an example of a fixed cost for Benetton? A)Yarn B)Overtime labour C)Packaging D)Rent for the plant E)Dye

Description : Benetton is a manufacturer of knitwear that operates several plants in Europe. Which one of the following would be an example of a fixed cost for Benetton? A)Yarn B)Overtime labour C)Packaging D)Rent for the plant E)Dye

Last Answer : D)Rent for the plant