Of the following functions, which set is MOST likely to be passed on to wholesalers by producers? A)Transportation, packaging, and financing B)Product development, advertising, and financing C)Warehousing, transportation, and advertising D)Financing, transportation, and branding E)Market information, transportation, warehousing, and financing

Of the following functions, which set is MOST likely to be passed on to wholesalers by
producers?
A)Transportation, packaging, and financing
B)Product development, advertising, and financing
C)Warehousing, transportation, and advertising
D)Financing, transportation, and branding
E)Market information, transportation, warehousing, and financing
by

1 Answer

Answer :

E)Market information, transportation, warehousing, and financing
by

Related questions

Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and Financing 3. Warehousing, Transportation, and advertising 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Description : Of the following functions, which set is MOST likely to be passed on to wholesalers by producers ? 1. Transportation, Packaging and Financing 2. Product Development, Advertising and ... 4. Financing, Transportation and Branding 5. Market Information, Transportation, Warehousing and Financing

Last Answer : Market Information, Transportation, Warehousing and Financing

When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Description : When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the ... ? A) Branding B) Product characteristics C) Packaging D) Labeling E) Advertising

Last Answer : E) Advertising

Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

Description : Rapid Parcel Service is a transportation company that producers use to forward freight to customers. This example illustrates wholesaling functions performed by: A)sales offices B)sales branches C)public warehouses D)facilitating agencies E)warehousing agencies

Last Answer : D)facilitating agencies

A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Description : A channel of distribution is a group of individuals and organisations that A)directs the flow of products from producers to customers. B)links producers to other marketing intermediaries. C)takes title to products and resells them. D)manages transportation and warehousing functions.

Last Answer : A)directs the flow of products from producers to customers.

The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Description : The major functions of SHS Wholesale include all of the following EXCEPT A)selling to the final consumer. B)warehousing, shipping, and product handling. C)financing and budgeting. D)marketing research and information systems. E)inventory control and data processing.

Last Answer : A)selling to the final consumer.

Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Description : Wholesalers perform functions or services for which of the following organisations? A)Only those above them in the marketing channel B)Those above and below them in the marketing channel C)Only those below them in the marketing channel D)Producers only

Last Answer : B)Those above and below them in the marketing channel

Which of the following physical distribution functions involves the design and operation of facilities for storing and moving goods? A)Order processing B)Materials handling C)Transportation D)Warehousing E)Inventory management

Description : Which of the following physical distribution functions involves the design and operation of facilities for storing and moving goods? A)Order processing B)Materials handling C)Transportation D)Warehousing E)Inventory management

Last Answer : D)Warehousing

A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. takes title to products and resells them 4. manages transportation and warehousing functions 5. none of these

Description : A channel of distribution is a group of individuals and organizations that 1. directs the flow of products from producers to customers 2. links producers to other marketing intermediaries 3. ... to products and resells them 4. manages transportation and warehousing functions 5. none of these

Last Answer : directs the flow of products from producers to customers

Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising a number of producers. C)A producer franchising a number of wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Description : Which of the following is NOT one of the basic types of franchising arrangements? A)A producer franchising a number of stores to sell a particular brand of product. B)A wholesaler franchising ... wholesalers to sell to retailers. D)The franchising of brand names, techniques, procedures, or services.

Last Answer : B)A wholesaler franchising a number of producers.

__________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used. A)Warehousing B)Containerisation C)Distribution D)Materials handling E)Transportation

Description : __________ adds time and place utility to a product by moving it from where it is made to where it is purchased and used. A)Warehousing B)Containerisation C)Distribution D)Materials handling E)Transportation

Last Answer : E)Transportation

Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Description : Few supermarkets would try to replace a national brand of baby food with their own brand. Assuming that this is true, we have a good example of channel leadership by A)wholesalers. B)producers. C)retailers. D)agents. E)brokers.

Last Answer : B)producers.

Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Description : Relationships among channel members, i.e. producers, wholesalers and retailers, are usually : A)short-term commitments. B)long-term commitments. C)expensive resource commitments. D)only minor commitments.

Last Answer : B)long-term commitments.

A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Description : A company wanting to maintain market share during the maturity stage requires moderate and sometimes large A)advertising expenditures. B)distribution expenditures. C)production expenditures. D)price increases. E)packaging modifications.

Last Answer : A)advertising expenditures.

Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Description : Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, ... competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

Last Answer : D)needs of middlemen.

Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Description : Generally industrial buyers prefer to deal with: A)manufacturers' agents. B)producers. C)industrial distributors. D)wholesalers.

Last Answer : B)producers.

Physical distribution A)is concerned mainly with speed of delivery. B)is used only by manufacturers. C)involves the movement of products from producers to end users. D)is primarily the wholesaler's responsibility.

Description : Physical distribution A)is concerned mainly with speed of delivery. B)is used only by manufacturers. C)involves the movement of products from producers to end users. D)is primarily the wholesaler's responsibility.

Last Answer : C)involves the movement of products from producers to end users.

Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution system is Greg currently involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing

Description : Greg is a physical distribution manager. He is currently developing and maintaining assortments of products that are adequate for customer demand. In which stage in the physical distribution ... involved? A)Order processing B)Materials handling C)Inventory management D)Transportation E)Warehousing

Last Answer : C)Inventory management

Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

Description : Order processing, inventory management, materials handling, warehousing, and transportation are __________ activities. A)wholesaling B)retailing C)physical distribution D)channel management

Last Answer : C)physical distribution

One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents represent retailers. C)manufacturers' agents are not able to offer retailers aid in advertising or other promotional material. D)selling agents seldom have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Description : One difference between manufacturers' agents and selling agents is that A)selling agents have little control over the marketing mix of the manufacturers they represent. B)selling agents ... have the territorial restrictions that manufacturers' agents do. E)selling agents represent wholesalers.

Last Answer : E)selling agents represent wholesalers.

Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company using? A)Consumer sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion

Last Answer : C)Trade sales promotion

Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or the concerns of shoppers who buy shellfish. He is looking for help in display set -up and merchandising ideas. He should contact which one of the following types of wholesalers? A)Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Description : Based on what he has heard regarding the profitability of such items, Fred Goldstein is considering adding a fresh shellfish case in his grocery store. Fred knows very little about this product or ... )Limited -line B)Specialty -line C)General merchandise D)Rack jobber E)Limited -service merchant

Last Answer : B)Specialty -line C)General merchandise

Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Description : Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Last Answer : A)individual branding

The order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Description : ThThe order -processing task that involves verifying product availability, checking prices and customer credit ratings, and filling orders is A)warehousing. B)order handling. C)information processing. D)materials handling.

Last Answer : B)order handling

Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point -of-purchase displays D)packaging E)telemarketing

Description : Due to the dramatic increases Mat Sanderson has seen in the cost of having his industrial salespeople visit customers, he looks into using --------- as a cost reduction technique. A)publicity B)advertising C)point-of-purchase displays D)packaging E)telemarketing

Last Answer : E)telemarketing

Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Description : Which ingredient in the promotion mix will business to business marketers rely on most heavily compared with marketers of consumer products? A)Sales promotion B)Publicity C)Packaging D)Personal selling E)Advertising

Last Answer : D)Personal selling

Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Description : Kinesic communication is an element in which type of promotional method? A)Advertising B)Public relations C)Personal selling D)Packaging E)Sales promotion

Last Answer : C)Personal selling

When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.

Description : When products are introduced into one nation from another, acceptance is far more likely A)if prices are set very low. B)when bribes are paid to local officials to aid distribution. C)if there are similarities between the two cultures. D)if packaging is adjusted to match local customs.

Last Answer : C)if there are similarities between the two cultures.

6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, wholesalers, retailers, consumers C)Producer, wholesalers, consumers D)Producer, wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Description : 6) Nationally distributed consumer convenience products such as cigarettes are MOST likely distributed through which of the following channels? A)Producer, consumers B)Producer, agents, ... , wholesalers, retailers, consumers E)Producer, industrial distributor, wholesalers, retailers, consumers

Last Answer : D)Producer, wholesalers, retailers, consumers

Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C)Producer, wholesalers, retailers, consumers D)Producer, retailers, consumers E)Producer, agents, wholesalers, retailers, consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Description : Large retailers such as Tesco and Marks and Spencer are MOST likely to participate in which of the following channels? A)Producer, industrial distributors, retailers, consumers B)Producer, consumers C) ... , consumers 8) Which of the following statements is considered to be a DISADVANTAGE of using

Last Answer : D)Producer, retailers, consumers

Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Description : Through marketing newsprint to newspaper publishers and glass manufacturers that use it in packaging, Consolidated Bathurst segments its market based on: A)customer size B)psychographics C)demographics D)use of product E)geographic location

Last Answer : D)use of product

When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is employing a: A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Description : When a company leases a warehouse to serve a region of the market that is not large enough and stable enough to make a long -term commitment to fixed warehousing facilities, it is ... A)flexible warehouse. B)dispatching centre. C)distribution centre. D)private warehouse. E)public warehouse.

Last Answer : D)private warehouse

An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Description : An appliance manufacturer that sells to large retail stores, wholesalers, and institutions would probably organise its marketing unit on the basis of A)subregions. B)national divisions. C)types of customers. D)functions.

Last Answer : C)types of customers.

The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: A)trade name B)trade mark C)brand name D)brand mark

Description : The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: A)trade name B)trade mark C)brand name D)brand mark

Last Answer : D)brand mark

Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Description : Brands that are promoted through comparative advertising are MOST likely to be A) market leaders. B) brands that are attempting to compete with market leaders. C) primarily services rather than tangible goods. D) attempting to compete on a nonprice basis. E) competing in a less competitive market.

Last Answer : B) brands that are attempting to compete with market leaders.

he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Last Answer : C)People

Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The range of services offered by the wholesaler D)The price range of the products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Description : Gallagher market several brands of cigarettes, including Berkeley, Silk Cut and Bensen & Hedges this is an example of which type of branding policy? A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : A)Individual branding

Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Description : Dakotah, a South Dakota-based producer and marketer of fine home furnishings, authorized Dan River Mills to produce and market a line of sheets under the Dakotah name. This arrangement is an example of A)brand extension. B)brand licensing. C)family branding

Last Answer : B)brand licensing.

A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be included in the company's marketing mix? A)Machine servicing B)A higher price for higher -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Description : If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix. A)advertising. B)sales promotion. C)personal selling. D)publicity. E)public relations.

Last Answer : A)advertising.

Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - Wholesalers - Retailers - Consumers 3. Producer - Wholesalers - Consumers 4. Producer - Wholesalers - Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers – Consumers

Description : Nationally distributed consumer convenience products such as cigarettes are MOSt likely distributed through which of the following channels ? 1. Producers - Consumers 2. Producer - Agents - ... Retailers - Consumers 5. Producer - Industrial Distributor - Wholesalers - Retailers - Consumers

Last Answer : Producer - Wholesalers - Retailers - Consumers

If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Description : If a pull policy is to be used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next marketing institution down the marketing channel. C)promotes the product to retail stores only. D)promotes the product to wholesalers only.

Last Answer : A)promotes directly to consumers.

If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Description : If the push policy is used in promoting a product, the firm A)promotes directly to consumers. B)promotes only to the next institution in the marketing channel. C)promotes the product to wholesalers only. D)promotes the product to retailers only

Last Answer : B)promotes only to the next institution in the marketing channel.

A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

Description : A marketer is most likely to set prices according to a cash -flow objective when a A)trial -and -error approach to the market is acceptable. B)certain market share must be maintained. C)quick return on investment is desired. D)product is expected to have a long life cycle.

Last Answer : C)quick return on investment is desired.

Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on this information, the firm is MOST likely using the __________ approach to determine its advertising appropriation. A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Description : Roger McKinney complains to his advertising director that the continuing slump in orders has apparently been perpetuated by the firm's failure to have the necessary advertising expenditures in key media. Based on ... . A)percent -of-sales B)objective -and -task C)competition -matching D)arbitrary

Last Answer : A)percent -of-sales

7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Description : 7) The marketing channel of producer to retailer to consumer is MOST likely to be used by producers of which of the following products? A)Chewing gum B)Tobacco C)Cars D)Hardware E)Cream crackers

Last Answer : C)Cars

A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Description : A brand manager in a multiproduct firm would be considered responsible for: A)the performance of a specific brand. B)all brands within a product line. C)branding the products of the firm. D)all brands made by the firm

Last Answer : A)the performance of a specific brand.

Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Description : Ajax is one of the brand names of Colgate -Palmolive. Ajax bathroom cleaner, kitchen cleaner and window cleaner exemplify A)wholesaler branding. B)product brand marks. C)line family branding. D)individual branding

Last Answer : C)line family branding.

) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Description : ) When a firm uses one of its existing brand names as part of a brand name for an improved or new product, the branding is called __________. A)Individual branding B)Overall family branding C)Line family branding D)Brand -extension branding

Last Answer : D)Brand -extension branding

If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Description : If marketers in an organisation set prices to recover research and development expenses and establish a premium quality image for its product, they have in mind which type of pricing objective? A)Survival B)Return on investment C)Market share D)Product quality E)Cash flow

Last Answer : D)Product quality