Procter & Gamble, like many firms in the consumer packaged -goods industry, is organised by A)function. B)product. C)region. D)types of customers.

Procter & Gamble, like many firms in the consumer packaged  -goods industry, is  organised by A)function. B)product. C)region. D)types of customers.
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B)product
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Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width

Description : Procter & Gamble makes at least eight different detergents This illustrates: A)product mix width B)product mix consistency C)product mix depth D)market item width

Last Answer : C)product mix depth

Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Description : Marketers of Procter & Gamble products define markets on the basis of both volume usage of the product and annual family income. This is an example of which market segmentation approach? A)homogeneous B)multisegement C)variable D)benefit E)multivariable

Last Answer : E)multivariable

If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the following channel management practices? A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Description : If an intermediary wants to carry Tide detergent and Procter & Gamble agrees only if the supplier purchases P&G's entire line of detergents as well, the company is engaging in which of the ... A)Exclusive dealing B)Dual distribution C)Tying agreement D)Refusal to deal E)Restricted sales territories

Last Answer : C)Tying agreement

By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Description : By offering Crest for Kids (attractive taste for children), Regular Crest for cavity control, and Tartar Control Crest toothpastes, Procter & Gamble is segmenting the market based on: A)benefits B)psychographics C)lifestyle D)demographics E)attitudes

Last Answer : A)benefits

Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Description : Electro PLC has centralised marketing operations with personnel who direct marketing research, distribution, sales, advertising, and so forth reporting directly to the marketing director. The marketing department is organised by A)product. B)region. C)types of customers. D)function.

Last Answer : D)function.

Do you think that Procter & Gamble is wrong to make a poisonous product that they deliberately design to look like candy?

Description : Do you think that Procter & Gamble is wrong to make a poisonous product that they deliberately design to look like candy?

Last Answer : Yes.

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Description : If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examine product labels before making a product selection in the supermarket, this could best be accomplished through: A)focus groups B)mail surveys C)personal interviews D)observation E)mail-intercepts

Last Answer : D)observation

The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in the food industry by developing permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Description : The primary purpose of a broker is to A)take title to a producer's goods before selling them to retailers or consumers. B)sell directly to the final consumer. C)supply products in ... permanent, trusting relationships with buyers. D)sell directly to producers. E)bring buyers and sellers together.

Last Answer : E)bring buyers and sellers together.

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Description : Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix? A)Advertising B)Personal selling C)Sales promotion D)Publicity

Last Answer : C)Sales promotion

__________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Description : __________ packaging means that the product is packaged in line with the packaging practices associated with a particular product category. A)Category -consistent B)Category -specific C)Innovative D)Multiple -category E)Selective

Last Answer : A)Category

Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Description : Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions ... beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

Last Answer : C)customers' needs

Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's products B)Walton's desire to stay close to its customers C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Description : Walton Food Products decided to use agents to reach industrial accounts several years ago. Logically, this decision was based on which one of the following? A)Steady demand for the firm's ... C)Walton's desire to reduce selling costs D)The willingness of agents to provide market information

Last Answer : C)Walton's desire to reduce selling costs

Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because of the ability of such firms to: A)provide Knox with market information. B)supply technical information to Knox. C)provide customers with more competitive pricing. D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Description : Historically, Knox PLC sold industrial clamps directly to firms using these items in their production process. Knox's Chairman believes that it may be time to start using an industrial distributor because ... D)carry a more complete line of Knox clamps. E)market the products to Knox specifications.

Last Answer : A)provide Knox with market information.

The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up. C)as retail firms' profits increase, the service they provide to customers increases but the cost of doing business decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Description : The wheel of retailing hypothesis suggests that: A)retailers tend to provide more limited services to customers as the business ages. B)new retailers enter the market with low prices, low profit margins ... decreases. D)a retail firm must grow to compete with other retail firms on an equal basis.

Last Answer : B)new retailers enter the market with low prices, low profit margins and low status but eventually trade up.

A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the firm's flexibility in moving into other market segments D)it permits development of a special marketing mix for a single market segment

Description : A primary advantage of the concentration targeting strategy is that: A)it requires less market research and information B)it requires less intensive analysis of customers needs C)it maintains the ... market segments D)it permits development of a special marketing mix for a single market segment

Last Answer : D)it permits development of a special marketing mix for a single market segment

As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top -quality beef," Wham Burger's director of marketing brings up the issue of the ethics of the campaign. The firm's Chairman correctly states that in the end it will be ------ that determine[s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Description : As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top-quality beef," Wham Burger's director of marketing brings up the issue of the ethics of ... [s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society

Last Answer : E)society

Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which stage of the marketing research process has been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Description : Mama Pasta's marketing manager believes that the firm's recent 40% increase in consumer sales is due to changes in costumer perceptions regarding the nutritional value of pasta. Which ... been completed? A)data interpretation B)data analysis C)hypothesis development D)problem expansion

Last Answer : C)hypothesis development

Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation of value and the exchange of value between countries. D)having firms with operations or subsidiaries located in many countries.

Description : Which of these statements BEST describes international marketing? A)developing and performing marketing activities across national boundaries. B)the exporting of goods and services. C)the creation ... between countries. D)having firms with operations or subsidiaries located in many countries.

Last Answer : A)developing and performing marketing activities across national boundaries.

In packaging a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which color? A)Black B)Yellow C)Pink D)Green E)Blue

Description : In packaging a new line of fabric conditioner, Proctor and Gamble would be wise to avoid the use of which color? A)Black B)Yellow C)Pink D)Green E)Blue

Last Answer : A)Black

The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. Pauls Church attracting new members. C)PepsiCo selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Description : The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing? VU Cafeteria A)Proctor and Gamble selling toothpaste. B)St. ... selling soft drinks. D)Lever's donating 25 pence to a charity with every pack purchased.

Last Answer : C)PepsiCo selling soft drinks.

The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Description : The gross domestic product is A)a measure of the profit made by all firms in the nation. B)the average annual earnings per person in the nation. C)a measure of the types of products produced by a nation. D)an overall measure of a nation's economic standing.

Last Answer : D)an overall measure of a nation's economic standing.

Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

Description : Porter's three generic strategies that help firms achieve or maintain industry success include all of the following EXCEP T A)cost leadership B)differentiation C)focus D)competition

Last Answer : D)competition

As Don Bush prepares a market attractiveness -business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of the following would be an input with regard to business position? A)Seasonality B)Relative market share C)Industry sales D)Market growth

Description : As Don Bush prepares a market attractiveness -business position model for his firm, he comes to the point of assessing the business position of the firm's line of jet skis. Which one of ... with regard to business position? A)Seasonality B)Relative market share C)Industry sales D)Market growth

Last Answer : B)Relative market share

One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation

Description : One of the disadvantages of reciprocity is that it can lead to: A)a price war B)higher promotional costs C)more competitive firms entering the industry D)less than optimal purchases for the buyer E)longer periods of negotiation

Last Answer : D)less than optimal purchases for the buyer

Albert notices a new hospital being built as he is making his sales rounds. He returns to his office to see who will be responsible for this site, as he is allowed to call only on banks in his territory. Apparently the sales force of which Albert is a member is organised by A)function. B)salesperson. C)customer type. D)speciality. E)production.

Description : Albert notices a new hospital being built as he is making his sales rounds. He returns to his office to see who will be responsible for this site, as he is allowed to call only on banks in his ... is a member is organised by A)function. B)salesperson. C)customer type. D)speciality. E)production.

Last Answer : C)customer type.

A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Description : A marketing unit can be organised according to functions, products, regions, and A)sales. B)target markets. C)competitive units. D)types of customer.

Last Answer : D)types of customer.

The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Description : The fact that organisational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs means that demand for industrial products is: A)joint B)economically stable C)derived D)inelastic E)more fluctuating

Last Answer : C)derived

If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Description : If marketers at Tate & Lyle considered that potential customers for sugar have similar product needs, the company would most likely use a ________ approach in defining its target market. A)total market B)differentiated C)concentrated D)heterogeneous

Last Answer : A)total market

The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Description : The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

Last Answer : C)customers

Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Description : Marketers can make better decisions if they analyse service products in terms of: A)durable and nondurable goods. B)durable and complex goods. C)complexity and variability. D)consumer and industrial goods. E)versatility and reliability.

Last Answer : C)complexity and variability.

Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Description : Classification of products into goods, services, and ideas is determined by the: A)degree of labour intensiveness. B)type of markets. C)dominant component. D)skill of the service provider. E)degree of consumer contact.

Last Answer : C)dominant component.

The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Description : The costs of marketing activities account typically for what proportion of consumer spending on goods and services? A)one half B)one third C)one fourth D)one fifth

Last Answer : A)one half

Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be shorter. B)other kinds of middlemen are available. C)transportation policies differ. D)value is added to the product. E)direct channels are used widely.

Description : Compared with distribution for consumer product marketing mixes, the distribution ingredient in business to business marketing differs in all of the following respects EXCEPT:A)types of channels used tend to be ... policies differ. D)value is added to the product. E)direct channels are used widely.

Last Answer : D)value is added to the product.

A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Description : A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

Last Answer : A)the consumer

The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product C. The relationship between a firm's marketing strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Description : The term "marketing mix" describes: A. A composite analysis of all environmental factors inside and outside the fir B. A series of business decisions that aid in selling a product ... strengths and its business weaknesses D. A blending of four strategic elements to satisfy specific target markets

Last Answer : D. A blending of four strategic elements to satisfy specific target markets

If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Description : If Tyreco failed to inform consumers that there were design problems with the firm's tyres, it would have been engaged in unethical behaviour relating to which one of the following marketing issue areas? A)Promotion B)Distribution C)Organisational relationships D)Product E)Pricing

Last Answer : D)Product

In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on marketing strategy. C)a product's market growth rate and its relative market share are important determinants of its marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Description : Product -portfolio analysis is based on the idea that A)a firm's market share and market attractiveness are factors for a marketing strategy. B)a firm has a profitable impact on ... marketing strategy. D)a product's market growth rate and market attractiveness determine the marketing strategy.

Last Answer : C)a product's market growth rate and its relative market share are important determinants of its marketing strategy

A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price while it retains profitability C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Description : A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price ... C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Last Answer : D)Beating or matching the prices of competitors

Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the product's performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Description : Dropping an unprofitable product immediately is the best strategy when A)all advertising and promotional efforts have been exhausted. B)losses are too great to prolong the product's life. C)the ... performance cannot be improved. D) there is low compatibility with the firm's business strategies.

Last Answer : B)losses are too great to prolong the product's life.

Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Description : Firms that use ----- are less likely to damage their reputations if a new product fails. A)individual branding B)overall family branding C)line family branding D)brand extension branding

Last Answer : A)individual branding

It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel are one of the elements in the elements in the ----- product. A)core B)actual C)augmented

Description : It is less expensive for a firm to keep an existing customer than to find a new one.This is one reason why a firm's own personnel play a key role in delivering and maintaining customer satisfaction. Personnel ... of the elements in the elements in the ----- product. A)core B)actual C)augmented

Last Answer : C)augmented

A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm is most likely in which stage of the organisational buying decision process? A)problem recognition B)product specification C)product supplier search D)product selection

Description : A sales representative from a software company shows an accounting firm that a new software package can perform bookkeeping tasks that the firm's present package cannot. The accounting firm ... ? A)problem recognition B)product specification C)product supplier search D)product selection

Last Answer : A)problem recognition

Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most easily copied by the firm's competitors. The tool in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Last Answer : A)price

If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

Description : If Apple Computers measured and evaluated the quality of its goods, services, and processes as compared with those of the best -performing companies in the computer industry, it would be employing A)uniform commitment to quality marketing. B)external marketing. C)quality marketing. D)benchmarking.

Last Answer : D)benchmarking.

Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe that the marketing department must organise to sell what we produce. C)We try to produce only high quality, technically efficient products. D)We try to encourage company growth.

Description : Which one of the following statements by a company chairman best reflects the marketing concept? A)We have organised our business to make certain that we satisfy customer needs. B)We believe ... to produce only high quality, technically efficient products. D)We try to encourage company growth.

Last Answer : A)We have organised our business to make certain that we satisfy customer needs.

Don Evers tells his media buyer that due to the complexity of the firm's laser cutters he wants to focus exclusively on which one of the following media types? A)Radio B)Television C)Outdoor D)Broadcast E)Print

Description : DDon Evers tells his media buyer that due to the complexity of the firm's laser cutters he wants to focus exclusively on which one of the following media types? A)Radio B)Television C)Outdoor D)Broadcast E)Print

Last Answer : E)Print

Which of the following is not true of changes in a firm's technological environment? A. New technology allows for new ways of communicating with a firm's customers. B. New technology always leads to benefits for firms. C. New technology can allow new goods and. services to be developed. D. New technology lowers the production learning curve.

Description : Which of the following is not true of changes in a firm's technological environment? A. New technology allows for new ways of communicating with a firm's customers. B. New technology always ... allow new goods and. services to be developed. D. New technology lowers the production learning curve.

Last Answer : New technology always leads to benefits for firms.

Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. This is called A. Diffusion analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Description : Sigma-Sunco has decided to introduce its new sunscreen eye drops in a limited market consisting of only two cities and closely monitor the reactions of potential customers to the product and marketing program. ... analysis B. Use test C. Concept test D. Test marketing E. Laboratory test.

Last Answer : D. Test marketing

The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions

Description : The way in which the product is delivered to meet the customer’s need refers to: - A. New product concepts B. Selling C. Advertising D. Place or distribution decisions

Last Answer : D. Place or distribution decisions