The UPC is also known as the
A)price label
B)product code
C)bar code
D)product label

1 Answer

Answer :

C)bar code

Related questions

Description : A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A)a manufacturer's brand. B)an own label brand C)a no -frills brand D)a generic brane

Last Answer : D)a generic brane

Description : Which of the following statements about labeling frozen vegetables is FALSE? A)The label can be used to facilitate the identification of a product. B)Labels do not have to disclose nutritional information. C)Labeling has a descriptive function. D)The label can play a promotional function

Last Answer : B)Labels do not have to disclose nutritional information.

Description : The label on a soft drink can reads "cool and refreshing." For what reason are these words used? A)To provide information B)To encourage multiple purchases C)To promote the product D)To satisfy legal requirements

Last Answer : C)To promote the product

Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

Last Answer : B)manufacturers are not identified on the product

Description : The system in which an industrial seller sets a price for a product and the customer pays that price is known as -------- pricing. A)bid B)negotiated C)administered D)fixed

Last Answer : C)administered

Description : The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons

Last Answer : D)for promotional reasons

Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label

Last Answer : D)an own label

Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler

Last Answer : B)Manufacturer

Description : Houghton Mifflin Company is the __________ of the publisher of your marketing textbook. A)trade name B)brand mark C)trade label D)brand

Last Answer : A)trade name

Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.

Last Answer : E)wholesalers or retailers.

Description : Which of the following is often used to raise revenue for a country and/or to protect domestic products? A)A quota B)A warning label C)An embargo D)An import tariff

Last Answer : D)An import tariff

Description : When the purchasing manager for ABBA seat covers buys material and thread, he considers a variety of factors. Which one of the following is LEAST likely to concern the buyer in the purchase ... )does the supplier also sell to my competitors D)does the price meet the company budget requirements

Last Answer : C)does the supplier also sell to my competitors

Description : In testing her firm's new TV ads for Batman action figures, Beth discovers the ads make children think the action figures can actually fly. Beth now faces an ethical decision regarding which element of the marketing mix? A)Product B)Price C)Distribution D)Promotion E)Strategy

Last Answer : D)Promotion

Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution

Last Answer : C)promotion

Description : In addition to product, price, promotion and place, the extended marketing mix for services includes all of the following EXCEPT: A)people B)packaging C)physical evidence D)process

Last Answer : B)packaging

Description : A marketer of industrial cleaning equipment is creating a marketing mix to satisfy potential customers. As a business to business marketer which of the following is LEAST likely to be ... -quality products C)Technical advice about the product D)Credit extension E)Extensive television advertising

Last Answer : E)Extensive television advertising

Description : A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

Last Answer : C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

Description : Which of the following would be used in setting the price of a new product if considerable competition is expected? A)Psychological pricing B)Penetration pricing C)Odd -even pricing D)Price skimming

Last Answer : B)Penetration pricing

Description : Pricing policies and methods A)help direct and structure the selection of a final price. B)are the last decisions made for a new product. C)are the same for all of a company's products. D)are the most important decisions made for a product.

Last Answer : A)help direct and structure the selection of a final price.

Description : What type of pricing policy is used in a situation in which the demand for a product is price inelastic and the seller has an ethical responsibility not to overcharge the client? A)price lining B)prestige pricing C)professional pricing D)customary pricing E)ethical pricing

Last Answer : C)professional pricing

Description : Which one of the following pricing policies may result in losing money on the product? A)Price leader B)Psychological discounting C)Penetration pricing D)Special -event pricing

Last Answer : A)Price leader

Description : If a product has an inelastic demand and the manufacturer raises its price, A)total revenue will increase. B)quantity demanded will increase. C)the demand schedule will shift. D)the demand will become more inelastic. E)total revenue will decrease.

Last Answer : A)total revenue will increase.

Description : The importance of price to a particular target market depends on the type of product, the type of target market, and the A)state of the economy. B)availability of substitute products. C)purchase situation. D)amount of discretionary income in the target market.

Last Answer : C)purchase situation.

Description : Sellers that emphasise distinctive product features to encourage brand preferences among customers are practising: A)product competition. B)non-price competition. C)brand differentiation. D)product differentiation.

Last Answer : B)non-price competition.

Description : A firm that practices price competition engages in which one of the following strategies? A)Setting prices only as low as the second -lowest competitor B)Letting other firms cut price ... C)Competing in both price and product differentiation D)Beating or matching the prices of competitors

Last Answer : D)Beating or matching the prices of competitors

Description : A temporary price reduction to resellers for purchasing specified quantities of a product is: A)premium money B)a merchandise allowance C)a buying allowance D)a buy -back allowance E)a money refund

Last Answer : A)premium money

Description : Sometimes resellers are offered a temporary price reduction for purchasing specified quantities of a product. Such offers are used to provide them with an incentive to handle a new product, to achieve a ... sales promotion? A)Push money B)Buy -back allowance C)Buying allowance D)Money -off offer

Last Answer : C)Buying allowance

Description : Which of the following is NOT a factor used to classify wholesalers? A)Whether the wholesaler is owned by the producer B)Whether the wholesaler takes title to the products it handles C)The ... products carried by the wholesaler E)The breadth and depth of the product lines carried by the wholesaler

Last Answer : D)The price range of the products carried by the wholesale

Description : The channel member that markets all of a manufacturer's output, has complete authority over price, promotion, and distribution, but does not take title to the product is a A)limited-line wholesaler. B)selling agent. C)commission merchant. D)manufacturers' agent. E)broker.

Last Answer : B)selling agent.

Description : A run -out policy of product deletion: A)lets the product decline without changing the marketing strategy B)exploits any strengths left in the product C)raises the price of the product continually to secure as much profit as possible before the product is priced out of the market

Last Answer : B)exploits any strengths left in the product

Description : 16) Price strategies become more mixed during the __________ stage of the product life cycle: A)growth B)maturity C)decline D)introduction

Last Answer : B)maturity

Description : During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

Last Answer : D)some competitors are forced out.

Description : During the growth stage of the product life cycle, the marketer should A)fortify the product position. B)move to exclusive distribution. C)raise the price. D)increase promotion as a percentage of sales.

Last Answer : A)fortify the product position.

Description : The marketers of Bic razor blades are using a strategy that includes large advertising expenditures and more price flexibility within the various types of blades offered. Based on this example, razor ... the __________ stage of the product life cycle. A)decline B)growth C)introduction D)maturity

Last Answer : D)maturity

Description : Which one of the following is NOT a benefit of multiple packaging? A)Facilitates special price offers B)Increases demand C)Increases consumer acceptance of the product D)Makes handling or storage easier E)Provides an overall image of the firm

Last Answer : E)Provides an overall image of the firm

Description : A product mix is best described as: A)all products offered by a firm B)product, distribution, promotion, and price C)all products of a particular type D)a group of closely related products

Last Answer : A)all products offered by a firm

Description : Alicia, a buyer for Nestle, buys carpeting for use in an office area. What determines whether this carpeting is a consumer or an industrial product? A)The price of the carpet B)The type of selling ... the sale D)The buyer's intended use of the product E)Whether the carpet is a replacement item

Last Answer : D)The buyer's intended use of the product

Description : nelastic demand in industrial markets refers to a situation where A)demand for a given product fluctuates very little over time. B)price increases or decreases will not significantly alter demand for a ... for another product. E)supply for a given product cannot keep up with the demand for it.

Last Answer : )price increases or decreases will not significantly alter demand for a given product.

Description : Swiss-based Nestlé takes a global approach to marketing its chocolate products, it probably finds that which of the following is MOST easily standardised? A)Product B)Promotion C)Distribution D)Advertising E)Price

Last Answer : A)Product

Description : A small hardware store whose only competitor is a huge discount store would be least likely to use which competitive tool? A)services B)price C)product offering D)distribution E)promotion

Last Answer : B)price

Description : Essex Office Products has decided to use a particular competitive tool that it feels will have a major impact. Its consultant, Dr. Bell, contends that this particular approach is the one most ... in question is: A)price B)market segmentation C)distribution D)promotion E)product innovation

Last Answer : A)price

Description : 20) If Burger King was to offer Whoppers at 99 pence to increase sales, it is altering the ______ element of the marketing mix. A)promotion B)price C)product D)place E)people

Last Answer : B)price

Description : he marketing mixes of organisations that market services include product, price, promotion, place and: A)Packaging B)Premiums C)People D)Purchasing

Last Answer : C)People

Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan

Last Answer : B)marketing mix

Description : When DuPont develops new carpets that are highly stain resistant and durable, it must educate consumers about the product's benefits. This calls for activity in which of the following marketing mix variables? A)Price B)Promotion C)Distribution D)Product E)Packaging

Last Answer : B)Promotion

Description : Marketing is best defined as: A) matching a product with its market. B) promoting and selling products. C) facilitating satisfying exchange relationships. D)distributing products at the right price to stores.

Last Answer : C) facilitating satisfying exchange relationships.

Description : You have returned from a trip where you enjoyed free parking all day, shopped at IKEA and Toys 'r' Us, lunched in a burger bar, and went to a cinema in the afternoon before joining the motorway for the ... business district. B)a suburban centre. C)an edge -of-town shopping area. D)a retail park.

Last Answer : D)a retail park.

Description : Which cell phones can scan a UPC or ISBN?

Last Answer : The iPhone doesn’t have an actual “built in scanner”, there is just an app where if you take a photo of the UPC or ISBN or even the cover of a book, it will find it online for you.

Description : Where can I generate a barcode image (UPC) with a correct font beneath?

Last Answer : answer:The question, of course, is what is your purpose? The numbers are just for human-readable, so anything reasonably clear (like a helvitica, or other sans serif font) should do nicely. ... graphic design element), try scanning an example and plugging it into http://www.myfonts.com/WhatTheFont/