The marketers of Bic razor blades are using a strategy that includes large advertising
expenditures and more price flexibility within the various types of blades offered. Based on
this example, razor blades are probably in the __________ stage of the product life cycle.
A)decline
B)growth
C)introduction
D)maturity
expenditures and more price flexibility within the various types of blades offered. Based on
this example, razor blades are probably in the __________ stage of the product life cycle.
A)decline
B)growth
C)introduction
D)maturity