The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.

The major characteristic of own label brands is that
A)only retailers initiate and own the brand.
B)manufacturers are not identified on the product.
C)producers become involved with the marketing mix.
D)producers are identified on the product.
by

1 Answer

Answer :

B)manufacturers are not identified on the product
by

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