Description : How do you pronounce the publisher Houghton-Mifflin?
Last Answer : answer:Ho ( Like Lo) tun, Miff-Lin I know this because my step-dad had an account with them and all the people working for them pronounced it this way
Description : To set the price of a new dictionary, Houghton Mifflin needs to know how many dictionaries can be sold at different prices. The dependent variable in this example would be: A)competition B)book publishers C)sales D)price E)consumers
Last Answer : C)sales
Description : This is a long shot...does anyone have the text to any Houghton Mifflin leveled readers?
Last Answer : Umm, you’ll have to give a little more information for us to know exactly which book you’re talking about, but a good resource is Google Books. Some books will have select pages readable on a preview basis. Other than this, you’re probably on your own. Sorry!
Description : Andrex toilet tissue is a __________ for Kimberly-Scott Corporation. A)trade name B)trade mark C)brand name D)brand mark
Last Answer : C)brand name
Description : The major characteristic of own label brands is that A)only retailers initiate and own the brand. B)manufacturers are not identified on the product. C)producers become involved with the marketing mix. D)producers are identified on the product.
Last Answer : B)manufacturers are not identified on the product
Description : The Nike swoosh that is prominent on all of the firm's packaging, products, and advertising is a: A)trade name B)trade mark C)brand name D)brand mark
Last Answer : D)brand mark
Description : St. Michael, the brand of Marks and Spencer, is an example of __________ brand. A)a manufacturer B)a generic C)a wholesaler D)an own label
Last Answer : D)an own label
Description : A carton of orange juice has no brand name on the package, only the name of the product 'orange juice'. This is an example of A)a manufacturer's brand. B)an own label brand C)a no -frills brand D)a generic brane
Last Answer : D)a generic brane
Description : 1) If Kraft General Foods offered you a position in which you would have total marketing responsibility for all of its cheese products, this position would probably hold the title of __________ manager. A)brand B)area C)product D)sales
Last Answer : C)product
Description : An item on the University Book Shop's survey asks respondents to tell the shop, in their own words, what they like least about textbook shopping. This item would be an example of ________ question. A)an open-ended B)a dichotomous C)a forced-sum choice D)a multiple choice E)a scale
Last Answer : A)an open-ended
Description : One distinguishing factor between a brand name and a brand mark is that a brand name A)creates customer loyalty. B)consists of words. C)identifies only one item in the product mix. D)implies an organization's name.
Last Answer : B)consists of words.
Description : __________ brands usually require a producer to become involved in distribution, promotion, and pricing decisions. A)Retailer B)Manufacturer C)Own label D)Wholesaler
Last Answer : B)Manufacturer
Description : A __________ is something that an organisation does extremely well--sometimes so well that it gives a company an advantage over its competition. A)competitive advantage B)sustainable competitive advantage C)distinctive competency D)strategic vision E)marketing opportunity
Last Answer : C)distinctive competency
Description : In marketing a new line of nursery furniture for infants and small children, the Fisher Company will most likely use __________ distribution for the products. A)intensive B)exclusive C)horizontal D)priority E)selective
Last Answer : E)selective
Description : Nuhitzu believes it has the technological expertise to produce communication systems that will be the leaders around the globe. Boston Electronics is widely regarded as having excellent management ... trading company C)a joint agreement D)a strategic alliance E)a multinational enterprise
Last Answer : D)a strategic alliance
Description : As Wham Burger reviews a proposed commercial indicating that the firm's major competitor uses "less than top-quality beef," Wham Burger's director of marketing brings up the issue of the ethics of ... [s] what is unethical. A)consumer groups B)trade organisations C)the Courts D)Parliament E)society
Last Answer : E)society
Description : Director of marketing Helen Simms tells her new marketing assistant that like most industrial firms, Juniper Joists relies heavily on personal selling to promote its products. When asked what is next in importance ... A)trade shows. B)print media. C)broadcast media. D)publicity. E)sales displays.
Last Answer : A)trade shows.
Description : There are two major categories of laws that directly affect marketing practices: procompetitive legislation and: A)consumer protection legislation B)unfair trade practices laws C)trading standards legislation D)consumer price discrimination legislation
Last Answer : A)consumer protection legislation
Description : Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.
Last Answer : D)the generation of total revenue.
Description : Marketers of a particular brand of ice cream have decided to delete their line of ice cream bars. They will do so by letting the product decline and not changing the current marketing strategy. This method of deletion is called: A)immediate drop B)phase-out C)runout
Last Answer : B)phase-out
Description : A product item can be best described as a A)component of a marketing mix. B)particular type of brand. C)specific characteristics of a company's product. D)specific version of a product. E)unit of the marketing mix.
Last Answer : D)specific version of a product.
Description : Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult to standardise for global marketing? A)Brand name B)Package C)Media allocation D)Labels E)Product characteristics
Last Answer : C)Media allocation
Description : Capri is a brand of cigarette that is low tar and slim in design to appeal to women. In this instance, women comprise Capri's: A)marketing mix B)target market C)target audience D)marketing strategy E)marketing opportunity
Last Answer : B)target market
Description : Mark correct option a) Mail office are two kind one is Sorting mail office another is Transit mail office b) Mail agent incharge of Sorting mail office and HAS is incharge TMO c) Mass mailing centreis ... on promises of the newspaper. All the expenditure is borne by the publisher. e) All the above
Last Answer : e) All the above
Description : The Shirt Company utilises a push strategy to sell the Ecoshirt line. Its basic promotional tool is discount. These discounts offered to middlemen are referred to as ___ discounts. A)trade B)cumulative C)noncumulative D)quality E)middlemen
Last Answer : A)trade
Description : Northern Foods is using sales promotion to motivate wholesalers and retailers to carry a new product and to market the product aggressively. What type of sales promotion is the company ... sales promotion B)Product sales promotion C)Trade sales promotion D)Merchandising promotion E)Pull promotion
Last Answer : C)Trade sales promotion
Description : After deciding to order replacement parts for aging machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Last Answer : C)product-supplier search
Last Answer : C)product-supplier
Description : After deciding to order replacement parts for ageing machinery, the buyer for a construction company examines catalogues and trade publications. The buyer is probably at which stage of the ... recognition B)product specification C)product-supplier search D)product selection E)product evauation
Description : The width of a product mix is measured by the number of product A)dimensions in the product line. B)features in each brand. C)items in the product line. D)lines a company offers.
Last Answer : B)features in each brand
Description : The UPC is also known as the A)price label B)product code C)bar code D)product label
Last Answer : C)bar code
Description : The label on a pack of frozen peas says, 'packed within an hour of picking'. These words are used to: A)to encourage multiple puchases B)to provide information C)to satisfy legal requirements D)for promotional reasons
Last Answer : D)for promotional reasons
Description : The warning label on a pack of Silk Cut cigarettes is included most directly to A)satisfy legal requirements. B)promote the product. C)encourage the proper use of the product. D)position the product as being socially responsible.
Last Answer : A)satisfy legal requirements.
Description : Which of the following statements about labeling frozen vegetables is FALSE? A)The label can be used to facilitate the identification of a product. B)Labels do not have to disclose nutritional information. C)Labeling has a descriptive function. D)The label can play a promotional function
Last Answer : B)Labels do not have to disclose nutritional information.
Description : The label on a soft drink can reads "cool and refreshing." For what reason are these words used? A)To provide information B)To encourage multiple purchases C)To promote the product D)To satisfy legal requirements
Last Answer : C)To promote the product
Description : Own label brands are initiated and owned by A)manufacturers only. B)manufacturers and retailers. C)wholesalers only. D)manufacturers and wholesalers. E)wholesalers or retailers.
Last Answer : E)wholesalers or retailers.
Description : Which of the following is often used to raise revenue for a country and/or to protect domestic products? A)A quota B)A warning label C)An embargo D)An import tariff
Last Answer : D)An import tariff
Description : If Tailormaid offers to reduce the price of its women's blazers when retailers buy over one hundred pieces, the manufacturer is offering a __________ discount. A)quantity B)cash C)seasonal D)trade
Last Answer : A)quantity
Description : e __________ is the difference in value between a nation's exports and its imports. A)balance of payments B)export/import ratio C)gross domestic product D)net trade value E)balance of trade
Last Answer : A)balance of payments
Description : When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________. A. indirect marketing B. direct marketing C. multi-level marketing D. integrated marketing
Last Answer : B. direct marketing
Description : Which one of the following statements about codes of ethics is NOT true? A)They are formulized rules and standards that describe what a company expects of its employees. B)They must ... situation. C)They help marketers deal with marketing issues by prescribing or limiting certain activities.
Last Answer : B)They must be detailed enough to take into account every possible situation.
Description : A cereal company advertises that its latest product can lower cholesterol even though the company cannot prove this claim. This situation involves an ethical issue related to which element of the marketing mix? A)product B)price C)promotion D)distribution
Last Answer : C)promotion
Description : Marketing managers at London Equipment Company are involved in establishing marketing performance standards, evaluating performance, and reducing the differences between actual and desired performance. These ... process. B)marketing systems design. C)the marketing audit. D)marketing evaluation.
Last Answer : A)the marketing control process.
Description : Organising a marketing unit by regions works well for a company that A)produces and markets diverse products. B)is small and has a centralised marketing operation. C)markets products nationally and internationally. D)has several groups of customers whose needs and problems are different.
Last Answer : C)markets products nationally and internationally.
Description : A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its ... on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.
Last Answer : B)regions.
Description : Acme Ltd. has agreed to provide financial assistance to a local community festival so long as the company name is prominently displayed at the event. Acme is engaging in: A)publicity B)sponsorship. C)public relations. D)event marketing E)sales promotion.
Last Answer : B)sponsorship.
Description : Which of the following is the MAIN advantage of multivariable segmentation: A)provides more information about the individuals in each segment B)allows the company to develop a marketing mix that will ... a larger number of segments D)allows more than one variable to be used to segment markets
Last Answer : B)allows the company to develop a marketing mix that will satisfy customers in a segment more precisely
Description : The lowest level of commitment to international marketing, and also the most flexible approach, is A)a joint venture. B)direct ownership. C)exporting. D)licensing. E)a trading company.
Last Answer : C)exporting.
Description : fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible ... of environment C)marketing planning D)environmental analysis E)marketing information processing
Last Answer : D)environmental analysis
Description : Kelly is a marketing manager for a large consumer foods company. She is studying distribution, promotion, and price of the company's product. Kelly is studying the company's A)marketing strategy B)marketing mix C)market offering D)product offering E)marketing plan
Last Answer : B)marketing mix