Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travelers.

Delta Airlines runs a series of television commercials that show its personnel going out
of their way to help customers. An important secondary audience for these ads is:
A)the Civil Aviation Authority.
B)competitors.
C)customers.
D)Delta employees.
E)all air travelers.
by

1 Answer

Answer :

D)Delta employees
by

Related questions

Delta Airlines runs a series of television commercials that show its personnel going out of their way to help customers. An important secondary audience for these ads is: A)the Civil Aviation Authority. B)competitors. C)customers. D)Delta employees. E)all air travellers

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Last Answer : D)Delta employees.

A firm that wants to put more senior management personnel into the field to get closer to customers and to enable the company to respond more quickly and efficiently to competitors would probably organise its marketing unit on the basis of A)functions. B)regions. C)customer types. D)markets. E)products.

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Last Answer : B)regions.

A major reason why a substantial amount of publicity material is rejected by media personnel is that the material is: A)too long and technical. B)written at too high a reading level for the audience. C)submitted by organisations that the media do not trust. D)not persuasive enough. E)insufficiently newsworthy.

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Last Answer : E)insufficiently newsworthy.

Competitors prices and the marketing mix variables that competitors emphasise partly determine: A)the selection of a pricing policy. B)the timing of the introduction of new products. C)whether to use a pioneer or psychological pricing policy. D)how important price will be to customers.

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Which of the following statements concerning motivating marketing personnel is FALSE? A)Management must discover employees' needs and then develop motivational methods. B)Motivational methods should be fair, ethical, and well -understood by employees. C)Selecting effective motivational tools becomes easier as the work force becomes less diverse. D)Rewards to employees must be tied to organisational goals. E)Managers must use different tools to motivate different individuals.

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Firms that truly adopt the marketing concept develop a distinct organisational culture based on a shared set of beliefs that make __________ the pivotal point of the firm's decisions about strategy and operations. A)beating competitors B)increasing market share C)customers' needs D)marketing implementation E)marketing control

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The most effective method of determining platform issues is to use a survey of A)personnel with the firm. B)individuals at the advertising agency. C)customers.D)marketers in the industry. E)advertising experts.

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In which section of the marketing plan would you find detailed information about the marketing environment, market trends, customers and competitors? A)marketing analysis B)marketing strategies C)product/market background D)situation analysis

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McDonald's runs advertisements featuring children, senior citizens, and minority groups. These ads indicate that the company: A)is production oriented. B)considers only environmental factors. C)has several target markets. D)lacks focus.

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Henry hears one of his senior salespeople spreading rumours about the drinking problems experienced by a competitor's sales representative. When they get out to the car, Henry asks the perpetrator how she would feel if such information was being spread about her personal life.Henry's response is most consistent with which one of the following moral philosophies? A)Ethical formalism B)Relativism C)Humanitarianism D)Opportunism E)Conscious rationalism

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Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

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What is a requirement for setting pricing objectives? A)The objectives should be short-term oriented. B)There should be only one pricing objective. C)An evaluation of competitors' prices should be made. D)The cost structure should be identified. E)The objectives should be explicitly state

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When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

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All of the following are major steps in developing new products except A)test marketing. B)evaluation of competitors' efforts. C)screening. D)business analysis. E)idea generation

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Some of the major packaging considerations that marketers take into account include cost, consumer safety, size, shape, color, texture, graphics, consistency in package designs, environmental responsibilities, and A)type of branding supplier. B)competitor's packaging. C)level of demand. D)needs of middlemen. E)stimulated demand.

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A product's position is defined by: A)the consumer B)the marketer C)the industry D)competitors E)the market

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If a retailer needed help with store design and training sales personnel, it would most likely use the services of a A)full -service wholesaler. B)full -price wholesaler. C)rack jobber. D)cash -and -carry wholesaler.

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Location is extremely important to a retailer because: A)suppliers charge more to service stores in certain trading areas. B)a desirable location appeals to consumers' emotions and encourages them to buy. C)location is the major determinant of store image. D)location determines the trading area from which the store must draw its customers. E)convenient location is an essential customer service.

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Delta Air Lines wishes to purchase five new aeroplanes. Management seeks information from several aircraft manufacturers, screens the offers, and discusses price and terms of sale with the preferred company until a transaction is completed. This method of pricing is: A)administered. B)sealed bid. C)open bid. D)negotiated.

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Last Answer : D)negotiated.

Which of the following is least likely to be directly involved in actually making sales? A)Order taker B)Current -customer salesperson C)Order getter D)Field order taker E)Support personnel

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Last Answer : E)Support personnel

Most organisational purchase decisions are made by A)one person. B)a team of purchasing agents. C)a firm's buying centre. D)inventory control personnel. E)the sales force.

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A product is a price leader when: A)it is sold at the highest possible price. B)an increase in price leads to increased revenue C)it sometimes is sold at less than cost in the hope that sales of other products will increase. D)its price leads the industry and competitors follow with similar prices.

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If Amstrad wants to focus its marketing efforts on price competition, the firm's long -run success will depend B)lower prices than it has historically charged. C)a promotional campaign for lower prices. D)a lower cost structure than its competitors.on having: A)lower prices than its competition.

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The type of competitive structure that exists when a firm with many potential competitors attempts to develop a differential marketing strategy to establish its own market share is: A)Monopoly B)Oligopoly C)Monopolistic Competition D)Perfect Competition

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During the maturity stage A)product modifications are unnecessary. B)there is less emphasis on changing a product's price. C)marketing strategies are rarely altered. D)some competitors are forced out.

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An example of the risk involved in development is a) Key personnel may resign before the product is complete b) The manufacturer of critical components (e.g. the hardware associated with a real-time system) may go bankrupt c) Technology changes may render the product obsolete d) Competitors may market a fully functional lower-cost equivalent package e) All of these are risks involved in development.

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Sue North called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? A)convenience B)shopping C)specialty D)unsought

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