Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co -ordinate with the time frame of marketing controls. C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short -term plans.

Marketing planning is a continuous process because A)marketing activities must parallel those of competitors. B)the time frame of plans must co  -ordinate with the time frame of marketing controls.  C)to have effective control, new control processes must be introduced. D)plans must be changed as forces in the marketing environment change. E)marketing managers tend to develop marketing myopia and focus on short  -term plans.
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E)marketing managers tend to develop marketing myopia and focus on short  -term plans.
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Last Answer : D)they spend almost all their time dealing with daily problems.

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Last Answer : B)provides a framework for implementing and controlling marketing activities

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hen Pepsi Co takes the information collected through research and attempts to assess and interpret what it means for its soft drink marketing efforts, Pepsi Co is involved in environmental: A)scanning B)forces C)management D)planning E)analysis

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Last Answer : A)limits the marketing manager's ability to measure the effectiveness of marketing activities.

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Last Answer : c. document the outcomes of the planning process and provide the reference document for  managing the project.

fter Compaq Computers gathers information related to its marketing environment, it attempts to define current environmental changes and predict future changes, allowing it to determine possible opportunities and threats facing the company this process is called. A)environmental scanning B)survey of environment C)marketing planning D)environmental analysis E)marketing information processing

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When an organisation attempts to control its marketing activities, it may find it difficult to A)determine their effect on sales volume. B)use the information it collects. C)obtain the necessary information. D)get the accounting department to co -operate.

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Last Answer : C)obtain the necessary information

A mission statement can benefit a company in all of the following ways EXCEPT A)giving it clear purpose and direction. B)describing its unique focus. C)keeping it focused on customer needs rather than its own abilities. D)providing specific direction and guidelines to top managers. E)providing a detailed plan for implementation.

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Last Answer : E)providing a detailed plan for implementation.

The purpose of market segmentation is to: A)differentiate among similar products B)divide the total market to allow the marketer to develop a more precise marketing mix C)reduce the overall cost of marketing activities D)identify a single marketing mix that will be satisfy market segments E)meet the needs of homogeneous markets

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Last Answer : B)divide the total market to allow the marketer to develop a more precise marketing mix

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Last Answer : E)keeping customers satisfied.

When establishing prices, a marketer's first step is to A)determine demand. B)develop pricing objectives. C)select a pricing policy. D)evaluate competitors' prices. E)determine a pricing method.

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Last Answer : B)develop pricing objectives.

When Sharp first introduced its line of reverse notation calculators, it set the price quite high; it has lowered the price as competitors have entered the market. The pricing strategy used by Sharp is called: A)customary pricing. B)penetration pricing. C)price skimming. D)prestige pricing.

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Last Answer : B)marketing environment

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Last Answer : E)combine resources for greatest cost-effectiveness.

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Last Answer : B)evaluation of competitors' efforts.

The retailer is usually in an excellent position to A)make the most profits in the channel. B)be the channel leader. C)gain feedback from consumers. D)co -ordinate the production strategy.

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Last Answer : C)gain feedback from consumers.

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The first step in planning a marketing research project is: A)conducting a cost/benefit analysis B)searching the environment C)defining and locating problems D)assessing organisation resources E)defining goals and objectives

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Which of the following factors does not need to be considered when formulating policies on the level and financing of working capital? A. The attitude to risk of a company’s managers B. The relative cost of short-term and long-term finance C. The availability of revenue reserves and capital reserves D. Terms of trade offered by competitors

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Last Answer : C. The availability of revenue reserves and capital reserves

Marketing plans that cover a period of two to five years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

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Last Answer : C)medium -range plans.

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Description : Marketing plans that cover a period of more than 5 years are A)long -range plans. B)short -range plans. C)medium -range plans. D)average -range plans. E)normal -range plans.

Last Answer : A)long -range plans

Short -range marketing plans cover A)five years or less. B)four years or less. C)three years or less. D)two years or less. E)one year or less.

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Last Answer : E)one year or less.

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Last Answer : B) The largest items of the expenditure for leisure time activities are for those of a passive nature

BT is involved in a process of assessing marketing opportunities and resources, determining marketing objectives, and developing a plan for implementation and control, then BT is involved in A)strategic analysis. B)marketing planning. C)marketing management. D)marketing. E)market organisation

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Last Answer : B)marketing planning.

Price is a key element in the marketing mix because it relates directly to A)the size of the sales force. B)the speed of an exchange. C)quality controls. D)the generation of total revenue. E)brand image.

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Last Answer : D)benchmarking.

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Last Answer : D)how important price will be to customers.

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Last Answer : E)idea generation

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Last Answer : B)regions.

Which of the following is NOT a purpose of a marketing plan? A)it specifies how resources are to be allocated B)it co -ordinates marketing and production activities C)it assigns responsibilities, tasks and timing D)it assists in management

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Last Answer : B)it co-ordinates marketing and production activities

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Last Answer : D)some competitors are forced out.